This is an exclusive behind the scenes peek of the new SS18 Base London campaign starring TheChicGeek. Move over Linda, Naomi and Kate, TheChicGeek is here and he’s blowing it out of the water. 

Left - In the studio - A preview of TheChicGeek's Base London campaign

Giving pure ‘Ginger-Steel’, TheChicGeek wanted to showcase every facet of his character while ticking all the boxes for the latest menswear trends. Pairing Base London’s latest collection of footwear with the biggest looks of the season, it’s a geek-fest of characters to see you through the entire Summer.  See how the magic happened!

Right - The Base London SS18 collection has everything from driving shoes to brogues to Chelsea boots

Below Left - TheChicGeek's selection of the all the hottest menswear SS18 trends to pair with the Base London collection. Which geek are you?

Below - You can feel the sunshine. TheChicGeek in a couple of the final images for the Base London SS18 campaign

See TheChicGeek’s full looks of the season - here

See TheChicGeek's #SS18 trends here