Tuesday, 19 September 2017 17:13

ChicGeek Comment Time To Ditch See Now Buy Now

Time To Ditch See Now Buy Now

Burberry has to be admired for trying “See Now, Buy Now” - the new way of showing clothes in-season and making them available straight away to buy after the catwalk show. While many brands have used the term or jumped on the bandwagon, they were truly the only global brand to do it on scale and fully commit.

Left - The recent AW17 Burberry Show in Clerkenwell

Other brands have done capsules, collaborations and the like, but on a much smaller scale. Some are still doing it, while others have dropped it already, but, it’s Burberry who we’ve been watching to see whether it works or not.

Burberry has done a great job at the logistics. The job of getting things in place: to drop the minute the catwalk has finished, unveiling online and in their network of retail stores and wholesale partners. 

They’ve experimented with it and while they’ve proved they can get things in the right places at the right time, unfortunately, it doesn't make for great clothes.

We are on the third collection now and they are no way as accomplished as the previous out of season shows. They still have the same Creative Director - Christopher Bailey - who I rate very highly, but it just shows that this way of working, restricted by manufacturing timetables, limits the ideas and collections. 

With “See Now, Buy Now” you’re alway working backwards. What can we make in time? Can our manufacturers make that, in the quantities we need, in time? No? Then, next idea.

What can we do? doesn't make for the most positive start to any collection. It’s too restrictive. It just makes for clothes that are basics with little details tacked on. The latest collection, shown a couple of days ago, illustrated this, literally. Chinos with doodles on or a let’s stick a silver/crystal thing on a quilted sweat shirt to jazz it up a bit. It’s not starting from a strong design base. You’re always working backwards.

Fashion collections often come together a few days before a show. Stylists or designers often ask for little pieces or accessorises to help form looks which have a clear voice and message and is what many trends rely upon. They worry about making them afterwards. This isn’t possible with see now, buy now, as it has be all signed off and produced months in advance. Burberry has over 500 shops in 50 countries. That’s a lot of product. Admittedly, the catwalk makes up a small percentage of the business, but it still has to be in the windows etc. 

Burberry See Now Buy Now

These clothes are also being made upfront. Many brands use a show to gage demand and then order accordingly. You either have a lot of wastage or you’re very conservative in your ordering of the more difficult and interesting pieces. This leads to boring stores and products.

Right - Burberry - White T-Shirt With Crystal Brooch - £495 - See Now, Buy Now isn't making for the best clothes says TheChicGeek, do you agree?

It’s time to ditch see now buy now. Burberry are good at deciding to drop things when they don't work. They tried to go it alone with their beauty offering, but realised things are too tough out there on your own and have now gone in with beauty giant, Coty. 

If it’s any consolation, they can be confident to know that if they couldn’t make it work, then nobody could make it work and can be very proud of themselves for trying something that many thought too difficult and didn't even entertain. 

Like all new ideas, some are more successful than others. This is one to put down to experience and it's time to let Christopher Bailey do what he does best.

Tuesday, 19 September 2017 16:13

ChicGeek Comment Choose Your Rip-Off

Burberry Cap Check Horseferry Fashion Rip Off

A "rip-off" is defined as a fraud or swindle, especially something that is grossly overpriced or an inferior imitation of something. Sound familiar? The two meanings have become somewhat intertwined in the crazy world of modern luxury fashion.

Okay, let’s talk about that cap. Vilified, objectified and chastised, the Burberry check cap has been waiting for its reintroduction since we saw the preview of the Gosha Rubchinskiy SS18 Burberry capsule in St. Petersburg where he’s produced a capsule collection based around the famous beige “Horseferry” check.

Burberry once wanted to distance itself from its famous check, using it instead for discrete linings and the like. But, now it’s back and they’re are trying to champion or own the new chav-chic look dominating fashion. Worryingly, the vast majority of people have missed the Burberry in between - which was rather good.

Left - Burberry - Vintage Check Baseball Cap - £195

Burberry are playing catch up and I put that down to “See Now, Buy Now”, but that’s a whole other #ChicGeekComment.

Anyway, the cap got me thinking. The cap is kinda cool, but not the real one. It’s cool to have the copy, the naff pastiche, the nod to, the rip-off, because ultimately you’re getting ripped off with both. 

Dune Gucci Loafers Pinnochio Shoes Mens RedWith the rip-off you’re in on the joke, proud of the made in China label and almost taking the chav-factor to the max. Buying it from a stall on Oxford Street and not a store on Bond Street is truly in the spirit in which the item was intended. You’re playing with it, subverting it and not blinding paying nearly £200 for a cap. #ripoff

The same could be said for the new Dune London “Gucci” loafers. The Gucci loafer really is a classic in the pantheon of fashion, but obviously has been everywhere recently due to Gucci’s huge success. Getting a real pair just feels a bit lacking in imagination.

It’s not even about the money. The Dune rip-off makes you part of the current fashion, but it’s more laissez-faire and carefree and makes you a member of fashion’s great unwashed rather than inspiring to own a piece of footwear inspired by the British aristocracy’s love of horses.

Are those Gucci? No, they’re Dune. There’s something confident about being okay about wearing a rip-off. Just think about all the money you're saving too.

Right - Dune London - Pinocchio - Classic Snaffle Loafer Shoe - £100

Trainers Sneakers Trend Fugly Black Reebok Vetements

Guys, listen up. As you’re probably wearing trainers or sneakers, right now, you’ll probably want to know the direction your next pair is coming from. Think of the worst pair you can imagine, double it and then sprinkle on another cup of ugly and you’re there.

Left - Vetements X Reebok Instapump Fury Canvas Trainers - £610 from matchesfashion.com

Trainers Sneakers Trend Fugly Black adidas Raf SimonsGone are those minimal, sleek cup-soles, that have, let’s be honest, had a good run for their money, to be replaced by the fugliest fuckers to hit the pavement.

Right - Raf Simons X Adidas Ozweego III Low-Top Trainers - £285

This is all part of our addiction to bad 90s style and everything of dubious taste. You better start planning the rest of the outfit!

Below Right - Eytys - Angel Low-Top Chunky-Sole Leather Trainers - £265

Below - Nike Air More Uptempo Triple Black - £140

 

Trainers Sneakers Trend Fugly Black Nike Air UpTempo

Trainers Sneakers Trend Fugly Black Etyts

 

Wednesday, 06 September 2017 16:06

Hot List Green Velvet Tracksuit

Green velvet Fila Tracksuit Urban Outfitters

This is the only suit you’ll need this season because it’s ticking a lot of boxes. Green, tick. Pink details, tick. Retro, tick. Comfortable, tick. 

You should probably know by now I’m crazy about forest green and also Fila’s vintage inspired sportswear ATM. This perfectly combines the two and is exclusive to Urban Outfitters.

Wear together or separately. It won’t hang around, so get moving.

Left & Below - FILA Johnson Forest and Pink Velour Tracksuit Top - £65 FILA - Johnson Forest and Pink Track Pants - £6

See more "Prawn Cocktail" inspired menswear here

Green velvet Fila Tracksuit Urban Outfitters

Friday, 01 September 2017 15:11

Get Involved #Gingervidual #Sponsored

Ginger wine Stone's cocktails Gingervidual

Nobody does ginger like TheChicGeek, so, with 2017 officially the year of the #Gingervidual, it would be rude for him not to show you how it’s done! 

Stone’s Ginger Wine is encouraging the nation to declare their love for everything ginger - thought we already knew that?! Embracing the  ‘spirit of ginger’, a Gingervidual is someone who stands up for what they believe in and isn’t afraid to be different. Gingerviduals don't conform to the norm, and they don't follow trends, they create them.

Picture the scene: on a beach, somewhere in the Caribbean, things getting tropical with a jug of cocktail on the go. And relax! (Even if you are just sitting in your back garden in Croydon. FML!).

So, enjoy the last rays of Summer and try one of Stone's Ginger Wine's cocktails created by one of London’s leading expert mixologists.

Here’s the recipe for The #Gingervidual

- 50ml Stones G.W
- 10ml Elderflower cordial

Pour the ingredients into a highball, add some ice cubed, stir and top with soda
water. Garnish with cucumber strips and raspberries.

Can be served in a carafe or jug for sharing. Same method: 250ml Stones GW, 50ml of elderflower cordial, top with soda water.

Ginger wine Stone's cocktails Gingervidual

Ginger wine Stone's cocktails Gingervidual

Ginger wine Stone's cocktails Gingervidual

Ginger wine Stone's cocktails Gingervidual

Ginger wine Stone's cocktails Gingervidual

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