Wednesday, 09 December 2015 12:46

Tomorrow, don't forget! Fossil Oxford Street

fossil the chic geek blogger eventDon't forget to join TheChicGeek, tomorrow - Thursday 10th December - to discover Fossil's new Q smart collection of bracelets and watches.

Left - The curious pairing of TheChicGeek & Fashion Foie Gras. Join us this thursday night 

fossil q founder smartwatch the chic geekA perfect example is the Q Founder - pictured right - a touchscreen digital watch in refined stainless steel that tracks steps and connects seamlessly to your phone.

Right - Fossil Q Founder is engineered with Intel Innovation® and powered by Android Wear™ — in addition to tracking your activity, receiving notifications, and inspiring weekly curiosity, you can also match your watch to your look in seconds with customizable watch face designs - £279

The first 25 guests through the door will receive a special exclusive 'curious' goodie bag and with live DJ, fun photobooth and festive refreshments, it's not to be missed! 

With a special 10% discount and free engraving and embossing on the night, treat someone you love this festive season with the perfect gift from Fossil.

When: Thursday 10th December from 6pm - 9pm.

Where: Fossil, 330 Oxford Street, W1C 1JE

RSVP: This email address is being protected from spambots. You need JavaScript enabled to view it. 

#callingallcurious

Don’t forget to RSVP! See you there!

#Sponsored by Fossil

Friday, 04 December 2015 00:36

Join TheChicGeek @Fossil Oxford Street

fossil the chic geek blogger eventPerfectly timed to get the serious business of Christmas shopping underway, join me at the Fossil flagship store, Oxford Street - (between John Lewis & House of Fraser) - on Thursday 10th December, from 6pm - 9pm for an exclusive shopping event.

the chic geek blogger fossil influencerWith a special 10% discount and free engraving and embossing on the night, treat someone you love this festive season with the perfect gift from Fossil. 

Right - The curious pairing of TheChicGeek & Fashion Foie Gras. Join us next thursday night

The first 25 guests through the door will receive a special exclusive 'curious' goodie bag and with live DJ, fun photobooth and festive refreshments, it's not to be missed! 

When: Thursday 10th December from 6pm - 9pm.

Where: Fossil, 330 Oxford Street, W1C 1JE

RSVP: This email address is being protected from spambots. You need JavaScript enabled to view it. 

#callingallcurious

Don’t forget to RSVP! See you there!

#Sponsored by Fossil

Wednesday, 02 December 2015 14:19

ChicGeek Comment - Fashion Instinct

The Chic Geek fashion comment lystA recent wrap on the Evening Standard’s ES Magazine by fashion portal, Lyst, got me thinking about how fashion is currently being bought and marketed. Armed with streams of data on sales and searches, the company fine tunes its offering to predict what you want before you even know it yourself selling from different retailers and sites in one place.

Left - Recent advert for Lyst

The advert says things like - “This week on Lyst: New York men spending 25% more on rubber-soled sneakers than New York women on high heels”.

Is this kind of information really useful? While any additional information empowers buyers and retailers to think about what is selling and what to buy again, it has be remembered that fashion isn’t a logical beast. 

lyst fashion data chic geek commentYou can’t solely predict and buy fashion on previous sales and best-sellers. It’s a bit like trying to please a search engine, how can people search for something they don’t even know they want yet or actually exists? It’s the digital equivalent of the chicken and the egg. 

Right - Can algorithms predict fashion?

Annoyingly, as fashion becomes more saturated and speeds up, the number of major changes and ideas seems to be slowing. Is it these types of buying patterns and data information that is stalling fashion? Are retailers being too cautious in order to maintain sales and offer more guaranteed return on sales?

Algorithms will never be able to replace instinct. Fashion is about instinct, a gut feeling. It’s about influential people - be they celebrities, designers, best friends - asking themselves “what do I want now?” or “I want that!”.

This starts the wave of influence along the chain across brands, designers and people which then results in the trends and then, hopefully, end sales for the retailers.

As fashion becomes more competitive and saturated it will be those with the instinct to go in their own direction who will really standout.

Friday, 27 November 2015 15:15

Hot List - The Car Coat

the chic geek boohoo grey mens coatAffordable men’s clothes have got so good, recently, that if you’ve got the eye and the inclination you can pick up some of the best menswear pieces for next to nothing.

Left - TheChicGeek previewing Boohoo's car coat at their press preview last spring

My case in point is Boohoo’s men’s AW15 car coat. Women have had this shape for a long time, now, and it works because it elongates the body, making you look slimmer and taller.

Fast fashion brands, like Boohoo, have to come up with so much new product these days that they are continually innovating themselves rather than looking to designer fashion solely for ideas. This was one of the best men's coat shapes, I've seen, of the season and at a bargain price of 30 whole English pounds!

Below - Available now - £30

boohoo grey winter mens coat the chic geekboohoo grey mens coat geek chic

Monday, 23 November 2015 18:49

ChicGeek Comment - Bye, Bye, Brands

harvey nichols new menswear department chic geekKnightsbridge based department store, Harvey Nichols, has been busy excavating their basement. Long the home of their menswear offering, this cavernous yet claustrophobic space is, we are told, being completely made over ready for its unveiling in spring 2016. 

Left - Harvey Nichols' new store in Birmingham which gives us the direction stylistically of the Knightsbridge store's new men's basement.

So, what’s new? I recently attended a presentation of theirs describing how the new spaces are going to look. Bye, bye shop-in-shops and branded concessions: long the bastion of mega-brands, physically claiming prime spots in-store to be replaced by easily changeable spaces and the mixing of brands.

I'd like to think of it as a more democratic form of shopping: allowing labels to speak to people solely on product alone without the pre-judgement of walking over to a branded section or the muscling out of smaller brands by placing them in the parts of the store these mega-brands don’t want.

The big brands won’t like this. They will sell less. There will now be an equal playing field between them and whichever new brands Harvey Nichols decide to stock. It also allows Harvey Nichols to drop brands faster, regardless of size, to keep pace with the speed of fashion and allowing new brands to bring excitement and interest into their physical store.

People are tired of seeing the same brands everywhere regardless of how expensive they are. It also allows a form of curation rather than simply a mini-mall of the same designer names which you can find the world over.

harvey nichols menswear april 2016 the chic geekHarvey Nichols know they can’t compete with the likes of Harrods and Selfridges on menswear floor space, so, they are making theirs more flexible and less static. This is a very clever idea.

Right - More interiors from Harvey Nichols Birmingham. Let's hope London looks this good

In order to survive shops need to become destinations. They need to offer something you can’t find anywhere else: something new, fresh and inspiring. They also have to flow, both visibly and physically, and, ultimately, part time-poor people with their cash.

One of the more interesting ideas they have is putting all the same things together. So, white T-shirts, tuxedos etc., all at different price points, selected by Harvey Nichols, are together with the sales assistants explaining the differences between them all.

Fashion’s big names have long earnt their corners of the big stores, but they sell more and remain powerful because they have the best positions and are, therefore, stuck in a positive cycle which is very hard to break, making retail spaces look the same every time and everywhere. It all becomes quite predictable and menswear buyers and the retailers want something different and exciting while still retaining the spend.

Harvey Nichols is seeing this refresh as an opportunity to try something new. No doubt they’ll be some difficult discussions with brands, but I hope they hold their ground and give these ideas a chance to prove that the customer, now, buys into good product rather than brands. Menswear just got a level playing field!

Opening April 2016