Menswear Trends SS18 Fashion Milan Paris Rochas

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

The Crystal Maze Jumpsuit

The all-in-one becomes a style adventure as the jumpsuit, finally, makes into men's wardrobes. Think of it as a cost saver, as you get a top and bottom in one.

From Left - Rochas, Prada, Prada, Lanvin,

Below - From Left - Ralph Lauren, Facetasm, Ami, Cerruti1881

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Ralph LaurenMenswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris Prada Cerruti 1881

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Collars

The shirt is back! -you heard it here first - so that also means the collar is too. Wear it messy and open.

From Left - Prada, Marni, Wooyoungmi, Valentino

Menswear Trends SS18 Fashion Milan Paris Prada

Name Badges

This trend followed on from London - here

Left - Prada

 

 

 

 

 

 

 

 

 

  

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris PradaThe Soviet Shoulder

Forget the Cold War, it's all about the cold shoulder for SS18. Think big and high. More hunched than hench!

From Left - Prada, Thom Browne,  Rick Owens, Paul Smith

Below Left - Balenciaga, Wooyoungmi, Dries van Noten

  

 

 

 

 

 

 

 


Menswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Return of the Tie

We've seen the shirt - above - is back, so it only seems fitting that the neck tie makes a reappearance.

From Left - Marni, Marni, Kenzo, SSS World Corp

From Below - Paul Smith, Wooyoungmi, Fendi, Antonio Marras

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Clashing

The less it matches the better.

Left - Marni, Sacai

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

Vertical Stripes

They make you taller & thinner? Where do I sign?!

Left - Marni, Balmain, Etudes, Haider Ackermann

Below Left - Paul Smith, Cerruti 1881, Ami

 

 

 

 

  

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

 

 

 

 

  

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Long Shirt

Long & loose. Just don't call it 'long-line'!

From Left - Thom Browne, Alexander McQueen, Dries van Noten, Officine Generale

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

HyperFlorals

Florals on Mephedrone!

Below - Kenzo, Ami, DSquared2

 

 

 

 

 

 

 

 

 

 

  

Long Short Sleeves

It's all part of the larger-than-life, oversized trend of trying to make your polo shirt sleeves touch your wrists.

From Left - Balenciaga, Balenciaga, DSquared2, MSGM, Neil Barrett

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

marcus jaye the chic geekI recently went to Berlin, for their fashion week, which is dominated by two trade shows, Seek and Premium. I know Berlin is the city of the young hipster wanker and far from the bourgeois idea of fashion. Always has been. But, watching a young guy in adidas trackie bottoms, an old tour T-shirt tucked in and a fake looking GG monogrammed Gucci hat, it’s pretty clear that fashion, ATM, is looking like ‘cool crap’.

Pioneered here, but spreading: it’s about found, second-hand, vintage, charity and everything that is the opposite about looking expensive and ‘designery’.

Left 'Pensive Crap' at Seek in Berlin - Cap - J Crew, Sunglasses - Vintage Gucci, Top - Umbro

It’s been coming a while, and it’s something the fashion industry struggles with, because making something shiny and new is what they are used to. Plus, why buy something brand new when you want it to look old?

pony trainers SS18It’s about mass produced old items looking old. This isn’t the Gucci idea of decadent vintage. That’s over.

I know Italian brands have been doing ‘pre-distressed’ for donkey’s, and it’s always looked a bit crap. Ripped jeans, anybody? But, it was interesting to see brands, such as Pony and Valsport, doing options of trainers looking like you’ve been wearing them for months.

Right - Pony distressed for SS18 

Even if you buy something new, you style it in a way which looks old and not cared about. Maybe that’s why we’re seeing collaborations such as Louis Vuitton and Supreme in order for these brands to look less expensive, even though the prices say something else.

Some brands only know how to do new and this is leading to people raiding wardrobes and rediscovering things they used to wear or asking parents for their old sportswear. Hoping they've hoarded it.

Menswear is really experimenting in this area and the worry of looking bad is over, as that’s really the point. It’s about looking like an America tourist from 1985 or a post-Soviet Russian, aping western brands, circa 1994.

Could be a hard sell, or no sell at all, and this certainly won’t help the struggling fashion industry.

Below - Valsport SS18 worn look, Never too old for Vetements SS18

Valsport trainers pre distressed worn in

vetements ss18 Umbro

Sunday, 02 July 2017 23:22

Menswear Trend New Balls, Please!

Short Shorts White Bjorn BorgYou’ve probably realised I’m a bit obsessed with Fila Vintage right now. I can't get enough of their faithful and authentic recreations of their 70s and 80s archive. I was sporting one of their striped T-shirts, like the one Bjorn Borg is wearing, pictured left, at the ponds on Hampstead Heath over the weekend and one of the fellow swimmers said I looked like the 118 guy! Yes! This is definitely the look you should be going for!

With Wimbledon starting this week, it’s time to get involved with the short short and get your inspiration from two of the most iconic of tennis stars. A favourite of the Bjorn Borg/McEnroe era, the white short short is the go to for the man who wants to give his thighs a little bit of breathing space. 

Fila has been reselling these shorts for a few years now, but it feels so right. Perfect for holiday, it shows you don't take yourself too seriously in a Wes Anderson type sports outfit way. The headband is optional. #legsout

Short Shorts White Bjorn Borg John McEnroe

Below - Fila Vintage - MK2 Settanta Shorts - £39 from www.80scasualclassics.co.uk

Short Shorts White Bjorn Borg John McEnroe

Short Shorts White Bjorn Borg John McEnroe

 

Friday, 30 June 2017 13:43

ChicGeek Comment Pound Wars Poker Face

I think we all know how competitive it is at the lower end of the clothing market. But, it was an e-mail, a few weeks ago, from Marks & Spencer that really summed up where we are. It was announcing their new range of men’s ‘Quick Dry Swim Shorts’, all pretty standard for this time of year, but it was the price that caught my eye. A bargain £10! This is cheaper than Topman, cheaper than River Island and even New Look. It’s certainly cheap for M&S and, then, you realise all the retailers are busy racing to the bottom.

What this means is, in order for those companies to make money, they need to shift a hell of a lot of product. British retailers are currently playing a game of poker, holding their hand i.e. keeping prices low, waiting for their competitors to fold. 

Left - Pep&Co at Poundland SS17

But, if this game wasn’t tough enough, new competition is entering the market which will only increase pressure on those margins and unsustainable volumes.

For example, Poundland has entered the clothing market. Their in-house brand, Pep&Co, launched into stores in March this year.

They've already opened over 50 Poundland shop-in-shops with another 50 or so planned for the second half of 2017.  The chain, which was bought by the South African group Steinhoff International, expects to put Pep&Co clothing outlets in up to 200 of its 850 stores over the longer term. 

Pep&Co was founded by Andy Bond, who once ran Asda’s George clothing label, with backing from the South African tycoon and Steinhoff shareholder Christo Wiese.

The first shop opened in Kettering, Northamptonshire, in July 2015 and the chain opened its first 50 stores in less than two months.

They sell a full range of menswear, with 90% of the range under £10. Example lines are denim from £5 and 100% cotton fashion Tees from £3.

If people are wearing Poundland, it means they aren’t wearing another brand. This isn’t about sneering at this end of the market, it’s about wondering who will go out of business first. It's unsustainable.

The market is saturated and these business models only work if you can order huge volumes and shift it fast.

This is new competition for all the supermarket brands plus Peacocks and Primark and traditional high-street retailers like M&S and Debenhams are more keenly pricing their offering. Add discount brands such as TK Maxx and the neverending discounts and sales and you have an environment that is harder to make profit in.

Consumers are being squeezed with higher inflation and low wages and are generally satisfied with cheaper clothes. They can't or don't want to pay more.

Then add the internet, with Boohoo offering bargain fashion-led clothing and websites such as EverythingFivePounds, where everything is, literally, five pounds, and you have the perfect storm to implode some of the giants of the British high-street. Arcadia, the owner of Topman, is already seeing revenues fall and Topman is looking increasingly expensive against the competition.

In this game of pound wars poker, who will run out of chips and fold first?

Left - Louis Vuitton? No, Everythingfivepounds - £5

Tuesday, 27 June 2017 17:13

Hot List The Porter Nobis

Surfing Pioneer Jack O'Neill

There’s Nobis-ness like snow business! Well, actually there is. Known for its technical winter parkas and a relative newcomer to the world of luxury outdoors, this Canadian brand was founded just over a decade ago. Nobis - meaning latin for ‘us’ - was founded by Robin Yates, a keen huntsman and personally involved in testing all new jackets, material and details, regularly sleeping out on frozen lakes and riding skidoos across the tundra in Nobis jackets. 

But, while its signature maybe its fur-trimmed winter coats, Nobis also do more lightweight and waterproof options for this time of year.

The standout, for this season, and what I'm most excited about is the handsome ‘Porter’. ‘Embrace’ membrane fabrics ensure waterproofing, windproofing and breathability, while zipped underarm vents, super-strength magnetic fastenings and seam-sealed construction ensure you stay warm and dry. 

The adjustable hood has a moulded in-peak wire to stop it flapping about and is perfect for when those British days become downpours and you want something reliable, understated and stylish.

Left & Below - Nobis - The Porter - £450

http://www.nobis.com

Surfing Pioneer Jack O'Neill