Tuesday, 06 September 2016 10:01

Hot List The Rainbow Cardigan

rainbow jumper cardigan pradaPrada was once one of the coolest brands. Twice a year, I’d eagerly await each Milan show for that sophisticated yet intellectual take on beautiful men’s clothes. They’d always be something new and clever, which sometimes took a couple of months to sink in, and defined this intelligent type of dressing.

Unfortunately, not everything lasts and this has disappeared from the label which hasn’t been updating as quickly as they used to. It’s like Miuccia has left the building, but then maybe that’s what happens when you become a fashion billionaire?

Anyway, they’ve realised that in order to slow their drop in sales they need to get online and they’ve just gone on to MRPORTER.COM. This cardigan is a standout for all it’s ‘children’s-tv-presenter-rainbow-realness’. It’s something a crazed aunt would knit for you as a child and something that would quickly become your favourite and return to year-after-year. It's hand-knitted in Italy from Shetland wool and is basically a smile in a cardigan.

Left & Below - Prada - Intarsia Shetland Wool Cardigan - £1130

shetland jumper prada the chic geek cardigan mr porter

the chic geek aveda grooming station“Doc, doc, doc, doc, Dr. Geek, Won’t you help me, Dr. Geek?!”

This is your opportunity to meet TheChicGeek at Aveda’s pop-up Grooming Station in Fitzrovia, London and discuss any style dilemmas you may have while receiving a complementary haircut from Aveda’s wizards of hair.

Whether you are thinking about a new season wardrobe shift, are stuck in a style rut and need some inspiration, or have a special occasion coming up and are at a loss for what to wear - book in for a free, 30 minute style consultation with Dr Chic Geek at Aveda’s Grooming Station for men, 6 Mortimer Street, Fitzrovia.   

Dr Chic Geek is on-hand to host bespoke styling consultations for men, introducing wardrobe staple ideas, featuring a curated rail from House of Fraser menswear brands, new colour palettes to consider for the autumn, as well as hair, skin and fragrance regime and product advice, with hero brands including: Aveda Men, Clinique For Men, Lab Series and Aramis and Designer Fragrances.   

Complimentary appointments are available between 11am and 7pm, Thursday 8th September, each appointment includes a voucher for a free Aveda Men Master Barber haircut, valid at The Grooming Station until 30th September 2016. To pre-book your appointment email This email address is being protected from spambots. You need JavaScript enabled to view it., or pop in on the day and try your luck!

What are you waiting for?! #DrChicGeek will see you now...

aveda the chic geek dr geek

Sunday, 21 August 2016 22:16

Vlog The Chic Geek National Grooming Day

The Chic Geek's latest vlog celebrates National Grooming Day and includes grooming advice and the latest product from Clinique, Tom Ford, Versace, Diesel, Foreo and Gillette. Watch TheChicGeek video below and subscribe to his YouTube channel here 

Tuesday, 16 August 2016 13:22

Label To Know Helbers

chic geek menswear label to know helbersDoes menswear really need yet another luxury label? It does if it can offer something different that caters to wealthy men by making their lives easier, increasing comfort and looking smart while not being too difficult or ‘fashiony’ to wear. So, no challenge there then?!

Left - Helbers AW16 Luxury menswear staples with sports detailing and modern fabric mixes

Many traditional luxury menswear brands have fallen into that trap of trying to draw attention to themselves, the brand and the product and it risks alienating its core group and those who can really afford it. Just look at the new Brioni or Zegna’s, now, defunct Couture line. They are all chasing the same customers and these men are picky and know exactly what they want.

Well, I’m introducing, Helbers, a new label of luxury menswear staples from Dutch designer, Paul Helbers. When I first saw this, in the Spring, it was the attention to detail and quality which you could instantly see, and that was just the branded hangers!

menswear brand to know paul helbersYou may have heard of Helbers before from his time in charge of Louis Vuitton’s men’s under Marc Jacobs from 2006 to 2011. A graduate of the Royal College of Art, he has also worked at Maison Margiela. 

AW16 is his first collection and I would describe it as Jil Sander meets Neil Barrett. Made in Italy, mostly near Venice, it is a small selection of classic and pure menswear pieces with athletic elements and fabric mixes. It is pricey, but I think this is a brand designed to complement the wearer rather than dominate.

Right - Helbers - Grey Slim-Fit Unstructured Cotton, Alpaca & Wool Blend Jersey Blazer - £1240

Available at MRPORTER.COM & matchesfashion.com

In this week's magazine vlog, TheChicGeek discusses Raf Simons' appointment at Calvin Klein, the recent report that flossing doesn't work, Unilever's 'Regenerate' enamel toothpaste & serum and 'Egyptian Magic' skin cream.

See the full video below