Thursday, 15 September 2016 16:32

ChicGeek Comment Does Style.com Stand A Chance?

style com thoughts ideas the chic geekSince its inception, e-commerce has been a difficult nut to crack. When it was growing fast and taking market share, from offline, it was easy to justify spending vast sums laying the foundations for something that you will reap the benefit of later on.

Today, the luxury market is contracting, so trying to grow, whether offline or online, is particular hard, at this moment in time, especially when you're not in control of the choice of products.

Luxury fashion was slow to get fully behind e-commerce and only now are the brands giving it the attention and respect it deserves. The reasons for the change being companies like Net-a-porter and matchesfashion.com having pioneered this area and shown the riches to be made and also being able to communicate with a future consumer and grow a direct database.

Publishing house, Condé Nast, has just launched its e-commerce offering in the form of style.com This has been coming for the past couple of years and has been put back and put back and then, it surprised me, two weeks ago, by appearing on my Twitter timeline. A reported £75 million has been spent - The Times - and with over 100 employees - The FT - this is a big commitment. 

There’s always room for something different/good or both, in any form of retail and the idea to combine trusted editorial with shopping is a good one, especially in a tastemaker environment like this. It makes sense.

Unfortunately, the launch site looks nothing different from a luxury site from 10 years ago. The choice is limited and being run on affiliates - which means they earn a commission on each sale - all the items are distributed from various sellers at different costs in different locations. It’s going to be a nightmare for Condé Nast to deal with returns. They want the money, but don’t want to get their hands dirty. Don't we all?!

The biggest surprise is, where is all the editorial? People have tried shoppable magazines before, they don’t work. That’s fine. But, use the budget and teams of Vogue and GQ and give me the best of the season’s images and shoots and if there’s only one shoppable product, then so be it. It’s the magic that people buy into. It’s the world that these magazines live in.

It feels as though the editors aren’t playing ball and have washed their hands of it. It probably doesn't help that style.com is based in Camden and the magazines are over in Hanover Square.

After the delayed launch, the launch now feels rushed. I think they would have been better off keeping style.com as it was - runway reports and party pictures - to keep the traffic up and instead, now, they have to cannibalise digital advertising, which is hard to generate money from at the best of times, in order to push shoppers over to the site from the magazines' individual websites.

It launched with free shipping on orders over £350, very generous! Now, it’s free shipping and returns on all orders. Clearly taking some feedback. (Mr Porter had the same issue when it launched). It has only launched in the UK, atm, and there is nothing on there you can’t get anywhere else. It's interesting too that Condé Nast invested in FarFetch.com, another high-fashion portal, and is, now, technically a competitor. Maybe the two will merge?

I think style.com is too little, too late. They’ll spend the next 18 months finding out that this business model is particularly hard to make money from, while blowing millions and millions of pounds. They'll be lucky is they ever make a profit. This could be the Ocado of fashion! In hindsight, it would have been better to have had a chat with Natalie Massenet about 15 years ago.

victoria & albert revolution exhibition mr fishThis major exhibition at the V&A will explore the era-defining significance and impact of the late 1960s upon life today. From global civil rights, multiculturalism, environmentalism, consumerism, computing, communality to neoliberalist politics, the world we live in has been vitally influenced by five revolutionary years 1966 – 70. You Say You Want a Revolution? Records and Rebels 1966 – 70 will investigate the upheaval, the explosive sense of freedom, and the legal changes that took place resulting in a fundamental shift in the mindset of the Western world.

Left - Examples of 60s fashion including this striped suit by Mr Fish

Mick Jagger jumpsuit ossie clark exhibition the chic geek TheChicGeek says, “What a trip! We can never get enough of the sixties; a decade we look back at so fondly and one that defined modern Britain and revitalised London. The Victoria & Albert Museum certainly know where the money is these days: the baby-boomers who have all the time and leisure can reminisce here and let the memories come flooding back, or not depending on how hard they went for it during that decade.

Right - The moves like Jagger! Ossie Clark's velvet jumpsuit for Mick Jagger

beatles sergeant pepper lonely heart suits V&ATuning in and dropping out was for the wealthy, but we won’t let that spoil a good story. What makes this exhibition is the headphones and the soundtrack. Much like the Bowie exhibition before it, it allows you to be fully immersed and get lost in the sights and sounds of the decade.

Left - Two of the Beatles suits from the Sgt Pepper's Lonely Hearts Club Band album cover

woodstock fashion v&a museumThere’s nothing here that is particularly new, but it’s so well put together it’s a bit like watching a favourite film: you know what is going to happen but you still love it. From Carnaby Street to Vietnam to Black Power to Woodstock and finally Lennon’s Imagine, the exhibition looks at the idea of challenging the establishment and looking for alternative ways of thinking and living, many of which still resonate today.

Right - The Woodstock area features fake grass, bean bags and costumes and footage from the 1960s most famous festivals

John Lennon Imagine jacketThere is plenty of menswear here too. From Mr Fish to Ossie Clark’s jumpsuit for Mick Jagger and Jimi Hendrix’s festival costumes.

I can’t recommend this exhibition enough. I think it was the longest time I’ve ever spent in a V&A exhibition. There is so much to look at and read, plus the headphones really allow you to zone out and tune in!”

Left - The jacket John Lennon wore in the Imagine video

#RecordsandRebels

Tuesday, 06 September 2016 10:01

Hot List The Rainbow Cardigan

rainbow jumper cardigan pradaPrada was once one of the coolest brands. Twice a year, I’d eagerly await each Milan show for that sophisticated yet intellectual take on beautiful men’s clothes. They’d always be something new and clever, which sometimes took a couple of months to sink in, and defined this intelligent type of dressing.

Unfortunately, not everything lasts and this has disappeared from the label which hasn’t been updating as quickly as they used to. It’s like Miuccia has left the building, but then maybe that’s what happens when you become a fashion billionaire?

Anyway, they’ve realised that in order to slow their drop in sales they need to get online and they’ve just gone on to MRPORTER.COM. This cardigan is a standout for all it’s ‘children’s-tv-presenter-rainbow-realness’. It’s something a crazed aunt would knit for you as a child and something that would quickly become your favourite and return to year-after-year. It's hand-knitted in Italy from Shetland wool and is basically a smile in a cardigan.

Left & Below - Prada - Intarsia Shetland Wool Cardigan - £1130

shetland jumper prada the chic geek cardigan mr porter

the chic geek aveda grooming station“Doc, doc, doc, doc, Dr. Geek, Won’t you help me, Dr. Geek?!”

This is your opportunity to meet TheChicGeek at Aveda’s pop-up Grooming Station in Fitzrovia, London and discuss any style dilemmas you may have while receiving a complementary haircut from Aveda’s wizards of hair.

Whether you are thinking about a new season wardrobe shift, are stuck in a style rut and need some inspiration, or have a special occasion coming up and are at a loss for what to wear - book in for a free, 30 minute style consultation with Dr Chic Geek at Aveda’s Grooming Station for men, 6 Mortimer Street, Fitzrovia.   

Dr Chic Geek is on-hand to host bespoke styling consultations for men, introducing wardrobe staple ideas, featuring a curated rail from House of Fraser menswear brands, new colour palettes to consider for the autumn, as well as hair, skin and fragrance regime and product advice, with hero brands including: Aveda Men, Clinique For Men, Lab Series and Aramis and Designer Fragrances.   

Complimentary appointments are available between 11am and 7pm, Thursday 8th September, each appointment includes a voucher for a free Aveda Men Master Barber haircut, valid at The Grooming Station until 30th September 2016. To pre-book your appointment email This email address is being protected from spambots. You need JavaScript enabled to view it., or pop in on the day and try your luck!

What are you waiting for?! #DrChicGeek will see you now...

aveda the chic geek dr geek

Sunday, 21 August 2016 22:16

Vlog The Chic Geek National Grooming Day

The Chic Geek's latest vlog celebrates National Grooming Day and includes grooming advice and the latest product from Clinique, Tom Ford, Versace, Diesel, Foreo and Gillette. Watch TheChicGeek video below and subscribe to his YouTube channel here