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Ice Spice & Solange Shine – Spring 2024 for Heaven by Marc Jacobs

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Heaven by Marc Jacobs unveils its captivating spring 2024 campaign, blending contemporary style with nostalgic charm. The stars of the advertisements include returning musician Ice Spice, alongside Solange, Grimes, and Hayley Williams.

Photographed by Zamar Velez, the collection is a vibrant fusion of past and present, with each piece telling its unique story. Ice Spice, with her iconic curly locks, exudes youthful rebellion and carefree confidence in a denim mini skirt and crop top. She also stuns in a pastel-colored printed mini dress with a pink shoulder bang.

Solange makes a striking appearance, radiating individuality and bold fashion statements against the backdrop of a freeway at night in an open top with a plunging neckline.

Grimes adds an ethereal, dreamy dimension to the Heaven collection, donning pastel-colored dresses, graphic tees, and bow accents. Her playful poses on swinging tires infuse a whimsical touch to the campaign.

Meanwhile, Hayley Williams embraces a nostalgic, edgy aesthetic with branded hoodies, printed sweaters, and retro-inspired hair accessories, reflecting the eclectic and diverse nature of Heaven by Marc Jacobs.

From suburban alienation to day-glo euphoria, Heaven by Marc Jacobs taps into the multifaceted impulses of the characters who have shaped the Marc Jacobs universe over the past three decades. Launched in September 2020, its muses range from icons and cult heroes to disruptors. The first retail concept for Heaven by Marc Jacobs opened on Fairfax in Los Angeles, California, in April 2021, followed by a second location in London’s Soho district in March 2023.

This store offers a comprehensive selection of clothing and lifestyle products, serving as a gateway into the sprawling and enigmatic world of Marc Jacobs. Additionally, the brand is available at Dover Street Market locations, creating a mini Heaven universe that mirrors the space and energy of Fairfax.

The Journey So Far

Until last year, the brand has primarily had been accessible through its Los Angeles store, online platform, and the Marc Jacobs flagship on Madison Avenue in New York. Furthermore, retailers like Dover Street Market in New York, Los Angeles, and London, as well as Bookmark in Tokyo and SKP in Beijing, carry the label. On March 10 2023, Heaven announced the opening of its first European store located at 10 Brewer Street in the trendy Soho area, via Instagram.

In addition to the range at Dover Street Market London, Heaven has been introduced in the UK through various collaborations. Alongside several models created with British shoe label Dr. Martens, the brand recently collaborated with London-based menswear designer Kiko Kostadinov.

The London store not only showcases its own collections and collaborations but also offer products from Climax, a bookseller with previous collaborations with Heaven, as well as the New York brand Sandy Liang, London brand Jerks, and the jewelry brand BB.Smith. The store will receive monthly updates with new Heaven collections and pieces from other designers, friends, and brands.

Go see the range at Marc Jacobs.

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