The new electric toothbrush from Bruzzoni’s ‘Wall Street’ collection combines minimalist Italian design with cutting edge Swedish technology. The Bruzzoni electric toothbrush has a luxurious soft leather-like feel and is comfortable to use, with a high speed oscillating brush head that keeps your teeth smooth and clean, and your mouth super fresh.
It comes in two stylish colour options – deep matt black trimmed with rose gold metal, or sleek white trimmed with silver metal. You also get a neat, matching metallic induction charger base.
The induction charger gives you 40 minutes’ cleaning time when the toothbrush is fully charged, which you can do from any USB port or your bathroom shaver socket. Plus, it has an easy to read battery indicator that gives you plenty of warning so you know exactly when you need to recharge..
TheChicGeek says, “When I was invited to try a Bruzzoni toothbrush I thought anything that challenges the duopoly of Braun Oral B and Philips Sonicare can only be a good thing. I was sent the black option with the rose cold touches.
Feeling all Gordon Gekko, it looks better in the pictures than in real and the ‘leather’ finish feels a bit ‘retro speaker finish’. I had been using a Philips Sonicare before this and you really notice the difference in head size. This is much bigger and doesn’t get to the back of the mouth as easy as the Philips. The round head action is soft and not ‘digger truck’ like the Oral B and sticks to the traditional 2 mins, 4 quadrant type clean.
I’m a fan of good looking products, but I feel this is a couple of designs away from where is needs to be in both practicality and finish. It just feels a bit basic, but it’s definitely in the right area.”
Left & Below - Bruzzoni - Wall Street Electronic Toothbrush - £120
Coach introduces a new fragrance for men. It is said to have a New York attitude and an American authenticity. Coach For Men starts with an energetic top note of crisp and effervescent green Nashi pear. A spicy burst of cardamom adds warmth, complexity and a subtle touch of sweetness. The scent ends with a textured base of vetiver—earthy, woody and green—layered with hints of suede and ambergris.
Left - One of the best bottles I've seen this year Coach For Men
TheChicGeek says, “In the battle for mainstream luxury - which is where all the money is BTW - Coach have a real energy right now. They feel like they are leading, rather than following, and have, finally, made Coach a recognised and desired brand in the UK and Europe.
This is their first men’s fragrance under their new license deal - they were previously with Esteé Lauder.
I really like the packaging: the ombré flacon and embossed logo with the name on the a leather tag is strong yet subtle branding. Even the textured calf-skin-like finish on the box is a nice touch.
The juice is commercial, but, that’s expected. The best bit is the dry down which soft and warm and without anything jarring or dominating.
The face is James Franco. I thought they would have chosen somebody a bit younger. Coach has been pushing a more collegiate, youthful feel and James Franco, pushing 40, is a bit done and has been used by other brands before. I personally think of Chloe Moretz and Brooklyn Beckham as Coach’s target image now: young and cool. But, this fragrance certainly works on its own."
Right - Too old for the new Coach? The Coach For Men face James Franco.
Coach For Men - Out 12th September 2017 40ml - 100ml - £29 - £62
The new Creme De La Mer Moisturizing Matte Lotion is said to defy the laws of moisture with nourishing hydration from the sea combined with unique mattifying technology to help soften away the appearance of age, shine and pores.
Their smallest moisture sphere ever is suspended in a buoyant gel layer to deliver nourishing hydration rapidly—with a fresh finish. A sea-sourced, micro-fine powder surrounds each gel capsule, creating a Mattifying Mesh Network that works intuitively to minimise shine for a beautifully balanced, refined looking complexion in even the hottest, most humid climates.
TheChicGeek says, “Creme De La Mer or La Mer, I’m not sure what it’s called anymore, has always been the pricey mainstream option. I’ve always found the original product, containing the famous ‘Miracle Broth’, a little rich for me, so was pleased to hear about this ‘Moisturizing Matte Lotion’.
I wanted this to be rich and nourishing while leaving a matt and non-shine finish, especially as the majority of men’s skins are thicker and oilier.
Unfortunately, while matt, I didn’t get the glow I was wanting or expecting. It just seemed to disappear and not have any lasting effect.”
Left - Creme De La Mer Moisturizing Matte Lotion - 50ml - £180
Tom Ford introduces this woody marine oud fragrance as part of his ‘Private Blend’ collection with key ingredients including salty seaweed, pink peppercorn, oud blend, styrax, ambergris accord, and fir balsam.
TheChicGeek says, “This is really boozy. The smoked wood gives it an overwhelming whisky feeling and is a reminder of how wooden barrels flavour whiskies in their ageing process.
Tom Ford is well known for his ouds, particularly the cult Oud Wood, and they give his fragrances the richness and depth those paying the money want. This is as masculine as cradling a cut-crystal tumbler with scotch on the rocks wearing a shirt open to the navel. So, it’s very Tom Ford!
The only thing I would say about Tom Ford is I feel they are releasing too many fragrances. They need to slow down the releases to keep the prestige, exclusivity and allow consumers time to appreciate and focus on quality new fragrances like this one.”
Left - Tom Ford - Oud Minérale - 50ml - £155
Established in 2012, Lqd is a proudly Australian brand and a collection of superb and effective skincare solutions ‘designed specifically by men for mankind’. The Lqd range is targeted towards men who care about their appearance, with products that address common skincare concerns, such as dryness, redness, breakouts, and ageing. Lqd understands men’s skin, and has built a loyal following across the fitness-focused community— it is not merely women’s skincare, repacked and marketed to men.
Left - Fresh from Australia Lqd - Liquid - Skincare
Melbourne-based founders and life partners Anthony McDonough and Chris Glebatsas are the living, breathing embodiment of the brand, impressive physical ambassadors who both embrace a holistic lifestyle philosophy built around three pillars: Diet, Training and Skincare.
McDonough originally trained as an organic chemist, and applies a no-nonsense practicality to Lqd’s innovative product line-up. “If you’re anything like me, you’re active.” he says, “and when you train hard, you shower often, so you need products to remove the sweat and grime of life that aren’t too harsh, with the ability to replenish the balance of oils in your skin. I searched the world to find products that lived up to this and after 20 years of not finding what I needed, I created Lqd to fill that void.”
TheChicGeek says, “LQD - Liquid - Skin Care launched with great fanfare during the recent London Men’s Fashion Week - LFWM. Fresh from Australia and said to be the biggest selling grooming brand in Sephora - that’s a big deal - I was interested to see what it had in store.
On first glance, on the branding and packaging, I thought this was in the ‘affordable’ category, but with Face Wash at £30 and Moisturiser at £45, this is ‘prestige or premium.
I tried the Face Wash, Eye product, ‘Calm’ moisturiser and ‘Hydrate’ moisturiser. They also have a Blemish product, Shave and a Face Scrub.
Overall, these products are good and feel like quality. The face wash is a nice, thick consistency yet light and gentle. I presumed the ‘calm’ moisturiser was for after shaving and is a decent everyday moisturiser. I couldn’t tell any difference between the two moisturisers and was disappointed from an Australian company there wasn't any UV protection.
Left - The Eye product looking a little bit like a bottle of poppers?!
The negative I have is the branding and packaging. It doesn't look prestige and the logo feels a bit 90s sex education show - remember Margi Clarke?! - the Blemish and Eye products even look like bottles of poppers. I feel it needs more maturity.
It’s also a shame it doesn't feel more Australian especially considering the modern, outdoors/gym focussed start to this brand and something which Australia does well.”
Available exclusively at Harrods and directly from www.Lqd.co.uk
Based in South Korea, Dorco has over 60 years’ of expertise in offering advanced blade technology. With seven precision-aligned blades, this razor is said to be a world first and is, now, available in the UK.
The Dorco Classic has slimmer, denser blades to reduce any irritation to the skin. It has an open structure design to enable easy rinsing, helping to keep blades sharper for longer. A honeycomb guard bar with soft rubber surface allows effortless gliding over skin, adapting to the contours of your face. An advanced lubricating strip with antioxidants from argan oil and calendula extract helps sooth sensitive and dry skin, and heal razor burns.
Left - Count them! All 7 blades of the Dorco Classic Razor
TheChicGeek says, “We’re entering “Razor Wars” within the grooming market with so many new or new to the market shaving brands launching. It’s a bit like the “Cola Wars”, but without the sugar! The dominant players challenged by young upstarts beating them on innovation and price.
Anything from South Korea always makes you sit up and take notice. They are insatiable consumers of grooming products and provide quality and newness to men’s grooming.
It wasn't that long ago that manufacturers kept adding the number of the blades to their razors and this was the tah-dah moment of their new launches. I’ve never seen 7 before and they are very compact here.
On first impressions, this looks quite old-fashioned. The chrome and plastic is along the lines of a classic fountain pen and looks like a razor that would come with a matching chrome stand.
I tried it on fairly long stubble and it worked well with no discomfort. It rinsed easily, even with the large number of blades. I didn't really notice the lubricating strip doing anything.
I did think it would be more expensive then it is. Prices for the Dorco Classic start from £8.74 and there’s even free shipping for orders over £10. www.razorsbydorco.co.uk So, it’s very affordable, it’s just a shame it doesn't look more contemporary.
If only our dads were as well groomed as we are. They can but dream! But, we, as their more knowledgeable sons, can also give them a helping hand. I’ve teamed up with L’Occitane - pronounced - locksy-tan - from the sunny fields of Provence in France to bring you the best of their men’s tailored products just in time for Father’s Day.
To stop you feeling overwhelmed, I’ve picked my top 5 favourites from L’Occitane’s extensive range of men’s products and gift sets, all inspired by the natural wonders of Provence and its many traditions, to cover every type of dad and price point.
To make your life even easier, enjoy complimentary gift wrapping in a Provençal-style box. Simply select 'Send my order gift wrapped' at checkout. That’s that sorted then. Happy Father’s Day!
Fresh Dad - Cedrat Collection For Men - £52
Nothing smells as clean and crisp as citrus in men’s grooming. Centred around the cedrat fruit, this is classic, fresh and masculine. Containing 3 products: a fragrance, a shower gel and, L’Occitane’s latest launch, a deodorant, these generous sizes will see your dad through the next few months. Blow the budget.
Hero Dad - Eau des Baux Eau de Toilette - £46
Sensual and mysterious, this fragrance features top notes of red peppercorn and cardamom essential oil on a warm heart of Provencal cypress and incense. Les Baux de Provence is a legendary city-fortress in the south of France and the medieval Knights of Les Baux chose cypress as symbol of strength and courage. Perfect for your hero of a dad.
Clean-Cut Dad - Cade Grooming Duo - £32
Enriched with a purifying and stimulating complex of cade - also known as juniper tar - essential oil, protecting shea butter, moisturising vegetable-based glycerine, soothing bisabolol and firming extract of birch sap, this set contains all the essentials for a perfect shave. The set includes a Cade Shaving Cream and Cade After Shave Balm.
Youthful Dad - Cedrat Energizing Eye Gel - £24
Men always show their age around their eyes, so you’ll dad will thank you for giving his a little TLC with this. Enriched with organic Corsican cedrat extract, with energising properties, the Eye Gel moisturises and revives the eye area, providing triple action. The skin of the eye area is immediately toned and the appearance of dark circles and puffiness is reduced. It helps to revitalise the skin around the eyes and the massaging ball in the roll-on tip gives a feeling of cooling freshness upon application.
Chilled Dad - Sleep Well - Good Night’s Sleep Ritual - £34
What if your dad doesn’t use grooming products and isn’t likely to? Well, breathe in, breathe out and relax… With a 100% natural scent, this Relaxing Shower Gel sends a relaxing olfactory message. To complete his new ritual and create a calming atmosphere, spray the Relaxing Pillow Mist before going to bed and the fragrant molecules create a soothing sensation, conducive to a peaceful, relaxing night's sleep.