Created by David Beckham in partnership with L’Oréal, HOUSE 99 is said to take a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look.
Twenty one products named after David’s favourite year; he has ’99’ tattooed on his hand to mark a momentous year in both his personal life and career. He married Victoria, his eldest son, Brooklyn was born, and Manchester United won the treble.
The current HOUSE 99 must-haves include: Going Big Thickening & Purifying Shampoo, Get Groomed. Purifying Beard Scrub, Seriously Groomed Beard & Hair Balm. You get the idea…
Left - HOUSE 99 - Going Big Thickening Daily Shampoo - 250ml - £16, Get Groomed Purifying Beard Scrub - £18 Exclusive to Harvey Nichols until March
Quinoa and spirulina form the heart of HOUSE 99’s formulas, chosen specifically by David Beckham for their health-boosting properties, as a prominent sportsman. These natural protein-rich actives combine the essential constituents needed by hair and skin that can’t be synthesised by the body.
TheChicGeek says, “Does the world need 21 new grooming products from David Beckham? Probably not. Will it be successful? Probably. The thing about the current grooming market, this massive need for new shelf space will displace or replace existing brands. I’m not sure why L’Oréal didn’t just put David Beckham into their Men Expert range or make the new Barber Club his imput. Both need more identity, editing and personality.
But, I can see why they’ve done a separate range when I look at the prices. It’s more expensive than I initially thought or looks - £17 for a face wash, £22 for moisturiser.
I tried three products: Greater Look Face Moisturiser, Purefectly Clean Face Wash and Truly Brighter Eye Balm. The only thing of interest was the peppermint tingle in the face wash. The ‘Eye Balm’ is a bit too thick for such a delicate area.
Overall, I’m not sure where this fits. It’s priced to compete with Clinique and Lab Series, but it's packaged to compete with Nivea and Bulldog. I’m not sure what you’re paying a premium for other than for Golden Balls’ name. I also think launching 21 products at once is overwhelming and it’s a lot for anybody to take in. Modern grooming needs to be simple.
The tattoo products make sense with Beckham as the face and if they do box sets for gifting, I can see this being a popular present come father's day or Christmas.”
This year’s limited-edition range of Jo Malone scents is inspired by English fields. “Sunlight skipping across golden fields. Plentiful. Rich with precious grains. Hearty oat. Fluffy barley. Earthy rye. A warm and wholesome celebration. Cooled by the freshness of flowers. Poppies. Primroses. Cornflowers. Alive with colour. Dancing happily to the hum of crickets. The buzz of bees. The essence of the English landscape in five captivating scents,” or so the blurb goes. I can feel a Sting song coming on!
Left & Below - Jo Malone - English Fields - 30ml - £47
TheChicGeek says, “ The five scents are; Poppy & Barley, Primrose & Rye, Oat & Cornflower, Honey & Crocus and Green Wheat & Meadowsweet. The middle, gourmand three are the most interesting; the other two I think you can find elsewhere.
Primrose & Rye is pure holiday sunshine. It has that dry sun-tan lotion smell - a bit like Tom Ford’s Soleil Blanc - from the mimosa and vanilla. The Oat & Cornflower smells really oaty with a hint of hazlenut, while Honey & Crocus, many people's favourite, smells like an almond biscuit, in a good way. The honey and almond milk will certainly get those saliva glands operating. I think they need to pump this into supermarkets to make us buy more!
This is a really fun collection and, like I’ve been saying for ages, these small sizes make it more playful and something you take away on holiday, plus they run out before you get bored. They just need to make the names on the bottles larger as you really need to concentrate to read them.”
Bulldog Skincare For Men has added a fragrance-free and gentle face scrub to their ‘Sensitive’ range. The new, skin-smoothing scrub contains sustainably sourced quinoa husk - a by-product of the food industry - sweet almond, baobab and oat oil, and willow herb. It helps to improve skin texture by removing dead skin and leaving a fresh complexion.
Left - Bulldog Skincare For Men - Sensitive Face Scrub - £5
Baobab oil has a high emollient power and is known for its skin smoothing and moisturising properties. Oat oil, grown and harvested in the UK, is known for its effective skin emollience and natural skin softening properties. Canadian willow herb, a unique plant from the Northern Canadian prairies, has developed strong multi-functional phytochemical properties to survive the harsh climate.
TheChicGeek says, “This looks and smells good enough to squirt on your breakfast cereal. The recommended usage is once to twice a week or pre-shave, but I’d say you can use as often as you like.
It’s soft and gentle and being ‘sensitive’, it’s less likely to irritate even the most sensitive of skin. You can feel the ‘beads’, but it’s not coarse at all. If you like your face scrubs like sandpaper then this probably isn't for you.
I also like the fact Bulldog’s new packaging is now made from sugarcane."
Inspired by Epigenetic - (Dictionary definition) relating to or arising from non-genetic influences on gene expression - science, QMS’ EpiGen Daily-Detox Serum has been specifically designed to address the damage increasing levels of pollution is having on our skin.
Central to its formula is the innovative Epigenetic-Peptide which mimics the function of Royalactin (royal jelly protein), this has a positive effect on the regeneration of the epidermis and in combination with the other advanced-performance ingredients delivers targeted action against the impact of pollution on the skin. Key ingredients include PCW-Skin Relaxing Extract from the Swiss stone pine which reduces local redness and age spots, resulting in a more even skin appearance, Matrikine Complex, a special messenger peptide (matrikines) playing a role in skin repair processes and GCI-Peptide which maintains genomic integrity by protecting and repairing DNA damage.
Left - !QMS - EpiGen Daily-Detox Serum - 30ml - £167 (30ml)
TheChicGeek says, i “I hadn’t heard of QMS before, so this was the first product I’ve tried. I was fortunate to meet the brains behind the brand, Dr. Erich Schulte. A plastic surgeon from Germany, he founded QMS to get his patients’ skin into tip-top shape before they went under the knife. Ouch.
He says one of the biggest stressors of skin, after UV damage, is pollution and with London’s current problem, this is easy to believe. The rising levels of microscopic pollutant particles in the air can lead to skin irritations, increased sensitivity, hyper-pigmentation, premature skin ageing, clogged pores and acne. These particles are so small they can penetrate right down to the epidermis and this is where the damage starts.
Schulte says, “The highly innovative active ingredient complex in EpiGen Daily-Detox Serum helps to deactivate the negative chemical markings that are having a detrimental impact on the skin whilst accelerating epidermal regeneration, activating the cellular cleaning process and delaying skin aging.”
This goes on once a day, in the morning, under your moisturiser. It’s probably one of the most expensive products I’ve tried - £167 for 30ml!!
It’s good, but it’s hard not to be shy with it when you think about how expensive it is. Though, as it’s once-a-day, it should last a reasonable amount of time.
QMS stands for 'quick magic skin', and Dr. Schulte says the exclamation mark, before !QMS, was inspired by German designer, Wolfgang Joop - JOOP!. He thought it would intrigued people to know more about his nascent skincare brand.
These Doctor brands just keep getting bigger and bigger, as people want to pay for the science rather than the packaging, brand and marketing campaign. This is definitely one to keep an eye on.”
Created by Antoine Maisondieu and Olivier Pescheux, who set out to reveal “the charisma of the wearer”, Montblanc Legend Night is a woody fragrance with aromatic notes of clary sage and peppermint, enhanced with cool spices (cardamom) and sparkling bergamot.
The middle notes contain cedar wood blended with floral lavender tones, and slightly powdered violet.
"In the base notes, we wanted a strong and memorable signature, full of contrasts,” explain the two noses. “On one side some dense and vibrant woods with a duo of Vetiver and patchouli wood, and on the other, the enveloping depth of musk and velvety black vanilla.”
Left - Montblanc Legend Night 100ml - EDP - £67
TheChicGeek says, “The first Legend arrived in 2011, and has proved to be a commercial success. This is the third in the series after Legend Spirit.
It starts off fairly standardly and unmemorable, but then warms into a soft, vanilla wood with a background of violet. There’s nothing especially distinctive here and it doesn’t feel particularly ‘night’. Maybe not heavy enough?
I think Mont Blanc as a brand could go for a more upmarket feel and better quality ingredients with their fragrances. There’s a disconnect between a £500 pen and a £67 fragrance available from The Perfume Shop and, I think, as consumers become more used to nicher, quality fragrances, the people running these brands should take note and aim to copy or emulate the finish and feeling or get left behind. I do like the ombré bottle, it has that 80s ‘Fahrenheit’ feel, but I’d probably stick to the original Legend."
Montblanc Legend Night will be available exclusively at The Perfume Shop from 12th March 2018. Nationwide from 3rd April 2018.
JF Man has been created by the experts behind one the biggest and instantly recognisable hair brands, John Frieda. Drawing on three decades of experience in transforming hair, JF Man is a dedicated men’s collection - their first - of care and styling products that work together to tackle some of modern men’s most challenging hair concerns.
“Our research revealed a clear demand for dedicated men’s hair care and styling products, with Mintel forecasting +11% growth in the Men’s haircare category through to 2020. The result is two ground-breaking collections that are designed to combat the frustrating natural tendencies hair has as it grows, helping men manage their hair between barber visits, getting them closer to that fresh-cut feeling, every day,” says Karolina Tlalka, Marketing Manager, JF Man.
Left - Lift System Energising Shampoo - £7.50, Lift System Lifting Clay Crème - £9.50, Lift System Humidity Blocking Hairspray - £7.50, Control System Taming Shampoo - £7.50, Control System Calming Conditioner - £7.50, Control System Grooming Gel - £9.50, Control System Sculpting Paste - £9.50, Control System Smoothing Crème - £9.50
TheChicGeek says, “This range is split into two: LIFT for thin, flat hair that needs lift and support; and CONTROL for unruly, dry or thick hair. I’m firmly in the ‘LIFT’ category - the blue accented products - and I already like the way there isn’t a conditioner option. It makes me feel like they know what they’re doing, instead of that annoying thing of a ‘shampoo/conditioner’, because men are ‘lazy’, when, if you have fine hair, you don’t want a conditioner making it lank and greasy.
Within the LIFT option there is a shampoo, clay crème and hairspray. It all feels really light, which is what you want with thin and flat hair. The shampoo has a great texture and contains Keratin Protein and Vitamin B5. The ‘Humidity Blocking Hairspray’ is a non-sticky spray that is truly non sticky and has hold without it feeling too rigid. The ‘Lifting Clay Crème’ is light and doesn’t feel like it’s weighing down your hair.
I like this range because it feels like it’s been produced by somebody who understands the main two differences in men’s hair. The sizes are big and offer good value. You probably don’t need the hairspray and the creme, but at these prices you could easily get both and each of these products will happily last you for months.”
Launching exclusively with Boots
Since 1980, Dermatologic Cosmetic Laboratories’ (DCL) scientists have closely collaborated with physicians to create targeted and innovative skincare formulations for some of the best, brightest and most venerated names in skincare, including renowned dermatologists, global top-selling brands and influential retailers.
A couple of years ago they launched their own skincare range. The DCL Active Mattifying Range targets both genders but with a primary focus on men. The active mattifying range is targeted to oily skin, to help clear excess oil and sebum from the skin and eventually minimise the appearance of pores over time. Dermatologist tested. Non-comedogenic, hypoallergenic. Paraben-free.
TheChicGeek says, “I hadn’t heard of DCL before. This American firm has some serious pedigree and certainly has the experience. Like most manufacturers who produce for others, the clever thing is to start your own brand and use your expertise exclusively for yourself. This has been happening in fashion and now it’s time for beauty/grooming.
I tried the moisturiser which had a broad spectrum UVA/UVB protection of 30. It says it rehydrates oily, combination and acne-prone skin without blocking pores or provoking flare ups.
This is really light and is definitely mattifying, so great for men's oilier skin. I like the feel and it has no weight, considering the high SPF. It is pushing it in price in the pricier range of moisturisers, but you’re not paying for the brand, you’re paying for the science."
Left - DCL Ultra-Light Hydrator SPF 30 - 50ml - £54