Tailored to your face. Delivered to your door. Grüum is a new concept in male grooming that they say will revolutionise how men shop for their bathroom essentials.
Founded in the UK by four friends who thought there was something missing, grüum was created to deliver personalised quality, simplicity, form and function.
The grüum concept is designed as a monthly subscription service and is free from EDTA, parabens, sulphates, SLS, SLES, artificial fragrances, colours and made in the UK.
Grüum kits starting from just £6 per month.
TheChicGeek says, “Men are inherently lazy. We’re not very good at replacing our products, especially razor blades, using them even though they are well past their best. I like these new start-up mail-order/internet grooming brands - see the Dutch Boldking here - they offer something fresh and seem to speak in a modern way to guys.
The website looks good and you answer a few questions to see which kit/products suit your needs.
I think I got sent a deluxe kit as it had everything in it: from beard oil to face wash to razor and blades.
This clean Scandi-type packaging, which is everywhere ATM, all starts to lack personality and isn’t very memorable. It also doesn’t make the products feel ‘special’.
I felt the kit centred around the razor so decided to focus on that and the complementary shave products. The razor design, in particular the handle, is good, but the razor feels and shaves like a cheap, plastic disposable. I used the shave gel, but no amount of product made this comfortable or easy. I used the face wash and daily moisturiser on a recent trip to Berlin and the packaging and sizes make this ideal for travel.
Nothing stood out here, but then again I didn’t use every product. I think it’s important they get the razor right as this is the fulcrum in most men’s grooming regimes and a bad one doesn’t start your day on the right foot.”
Feb' 2017 - Update - After reading my review, Bethanie, one of the co-founders and Marketing Director, sent me their new tweaked cartridges to try. They don't look any different, but they are a massive improvement. The shave was much more comfortable, even with the long stubble I had, and a regular amount of product.
JOOP! WOW! awakens all the senses with captivating top notes of bergamot, cardamom and violet-leaf. A blend of rich absolutes: irresistibly sensual fir balsam, darkly masculine tonka bean and dangerously warm vanilla surabsolute. The foundation is the supremely woody base, noble combination of distinctive woods, vetiver and cashmeran, a memorable signature, full of masculinity, intensity and texture.
TheChicGeek says, “Joop fragrances became synonymous with toilet attendants in dodgy night spots and as such the brand was tinged with the dreaded ‘naff’ label. It’s never really resonated as a fashion brand here, unlike in Europe, and as such doesn’t have much identity.
Pronounced Joop with a J here, or with a Y on the continent, it wasn’t cool enough for people to look pretentious by saying it properly.
Left - JOOP! WOW - 60ml EDT - £39
Time for a clean slate then. Coty, the brand license owner for fragrance, has made an effort with this one. The scent is good. It’s warm, woody and amber-like without being sticky which often happens at this price point.
There’s masculine favourites of vetiver and tonka bean in there and a few gourmand ingredients such as vanilla and green notes such as geranium.
I just think there’s a disconnect between the name, the fragrance and the imagery and bottle. The image is of a mature (gentle)man, the fragrance is quite grown-up and the bottle looks likes a miniature of whisky, while the name ‘WOW!’ seems more immature, fun and for the younger, social media generation.
I actually like the name WOW! it’s quite pop, but it seems more suited to maybe a Marc Jacobs fragrance then something with the serious and old-fashioned hashtag #thescentthatmakestheman
The simple bottle design doesn’t have any shelf appeal and isn’t gimmicky enough. I think they want the One Million crowd with this one.
The fragrance isn’t wow, but then what is? But, it’s good.”
There are currently 3 sheet masks in the Maskorea range including Too Many Late Nights, aimed at younger skin, Instant Glow and Turn Back the Clocks, for more mature skin. They each contain a 3-step treatment experience including natural cleanser, 30 minute sheet mask and overnight moisturiser.
Left - Maskorea - Instant Glow Sheet Mask - £7.99 from Amazon or www.maskoreamasks.com
A unique 3-step product that includes a foaming pre-mask wash, a serum-infused cellulose face mask and a luxurious post-mask anti-ageing night cream to provide a total regime for ultimate results.
TheChicGeek says, “Thanks to Instagram and the American Psycho/Patrick Bateman-type image they have on the wearer, these sheets have become more popular, recently.
There’s not much the Koreans don’t know about skincare so you feel like you’re in a safe pair of hands.
Right - Patrick Bateman or The Chic Geek?!
The mask comes in three parts: a cleanser which is a soft, soapy cleanser, the mask, which is really wet, but that helps it cling to your face - the facial hair parts it struggles with though - and then a gel-like after treatment of anti-ageing night cream.
Men like a one off treatment and this is easy to use and not messy. Some masks, particularly clay types, take ages to wash off and get into your hairline.
You leave the mask on for the 30 mins, so this isn’t a rush job. The anti-ageing night cream is quite tacky and leaves you with the 'Instant Glow' as promised. My skin felt cleaned and fresh. Next time I would shave first and then apply so it sticks to those areas better. This would be a really nice treatment after a day at the beach or a hot day. Put the mask in the fridge and use it extra cold.
Now, where did I leave that chainsaw?!”
TheChicGeek says, “I went to a recent event that Kiehl’s had to celebrate Thanksgiving and they had a complimentary barber doing facials and wet shaves. We got to talking about which razors we used, I said I liked Gillette’s Flexball and he said he used a brand called ‘Boldking'. I hadn’t heard of them, I asked what was good, and he said that the razorblades were spaced far apart to stop them clogging, which is one of the biggest bugbears of shaving and razors in general.
I thought nothing of it and then, as what always happens, through the mystery of the internet and a greater power, an advert for Boldking came up on my Instagram feed. The conversation I had with the barber came back and I clicked through to their site and asked them to review one of the razors, which they kindly agreed to.
Boldking was founded in 2013 and is based in Amsterdam with the aim of making shaving enjoyable and affordable again.
Left - A Boldking Starter Set - £12
So, here goes. Firstly, the branding is really good. Gone are the muscles and steamed up mirrors: replaced by cute graphics and chatty instructions. This feels modern, it feels like there’s no pressure to be a certain type of man, it’s simply about shaving and doing a good job.
I think I got sent a deluxe box, but the basic ingredients are the same. A black rubber shaving handle that has a clever suction cup to stick the blade to the mirror or wall. Please note this other shaving brands, this is a great idea: you know where it is, plus the lube strips don’t stick to anything.
You then clip one of the four cartridges on and you can see the blades are visibly spaced further apart.
Did it clog less? Yes. Razors usually clog around the coarser and thicker areas around the chin and nose. This made shaving easier and faster. You simply shook the razor in the water and everything came out without any banging on the side of the sink.
The negatives. The plastic rubber handle does feel a bit disposable and cheap. The razor was a bit bouncy, again because it’s cheaper, but like all razors, once you got used to it, it was fine.
What do I like? The price is good. A ‘Starter Set; which has 4 cartridges and ‘Aftershave Cream’ is only £12 and that includes free shipping from Holland.
Secondly, it works. Shaving isn’t exactly enjoyable, but it is quicker and less annoying. Think less banging on the sink.
Thirdly, the brand feels cool. It feels contemporary. It also feels honest and caring: they offer a recycling service, but do you have to pay £1.50 for the envelope.
Overall, it’s thumbs up for a small company up against the Goliaths of shaving.
Boldking is only available online through their website www.boldking.com
Jo Malone takes a trip to Namibia and uses the potent sap of the myrrh tree in the latest fragrance in their Cologne Intense range. This species of myrrh grows on mountains in the northern region of the country. In the dry season, the resin from the omumbiri myrrh tree is collected and left to cure in the African air for a few weeks. No tapping ever occurs in the region to ensure a sustainable wild population of these exotic myrrh trees.
TheChicGeek says, “This is very warm and gourmandy - that’s the almond and vanilla. It’s an oriental wood with the myrrh being the focus. It contains classic masculine fragrance ingredients too, such as lavender and tonka bean, but overall it’s the sticky warmth that resonates and tonka bean adds depth with a metallic edge. The myrrh isn’t distinctive, but like amber and oud, these tree resins have the warm depth people look for in modern fragrance”.
Left - Jo Malone - Myrrh & Tonka - 100ml - £105
From the metrosexual’s early foray into light trimming to the porn-star-bald-as-a-coot look of today, it turns out our love of messing with our pubes could actually be bad for us.
Shaving, trimming, or otherwise grooming pubic hair may be associated with an increased risk of sexually transmitted infections (STIs), according to a study of more than 7,500 American men and women, published in Sexually Transmitted Infections.
Left - It seems it maybe better to be a cheeky monkey than as bald as a coot!
‘Extreme groomers’ - sounds like a Louis Theroux documentary - those who remove all their pubic hair at least 11 times a year are most at risk.
The study, although observational in nature, suggests a potential link between frequent, intense pubic hair grooming and increased exposure to a host of STIs.
“Such a relation is plausible because the act of grooming with razors or shavers causes epidermal microtears, which may permit epithelial penetrance by bacterial or viral STIs,” E. Charles Osterberg of the University of Texas and colleagues wrote in their study.
“Irrespective of the underlying mechanism—whether a casual relation or statistical association—understanding the possible link between pubic hair grooming and STI acquisition could be useful for developing strategies to reduce STI rates.”
Osterberg and colleagues surveyed 7,580 men and women, 74 percent of whom reported at least some pubic hair grooming. The researchers found that groomers were often younger and more sexually active than non-groomers, and that those ‘extreme groomers’ reported the greatest number of sexual partners.
The researchers concluded that any type of grooming is associated with an 80 percent increased risk of contracting any of eight STIs evaluated, including HIV, herpes, gonorrhea, and genital lice.
Extreme grooming was associated with a 3.5- to four-fold increased risk, especially for cutaneous - relating to the skin - STIs, such as herpes and HPV.
Because of the study’s observational design, it is impossible to determine causation based on these results. And although the authors attempted to control for lifetime sexual partners and other confounding variables, it remains possible that pubic hair grooming is a marker not of increased STI risk, but of increased likelihood of engaging in risky sexual behaviors. “Several mechanisms may work together to explain our findings,” the authors wrote. “For instance, our stronger findings for cutaneous STIs may be explained by both microtears and residual confounding.”
There are a lot of variables here. The people who admitted to trimming their pubes were younger and more sexually active and the extreme groomers had the most sexual partners so increasing their risk. It could also be said that those in a monogamous relationship may not be as worried about being as tidy downstairs as those who are single and meeting more people more frequently.
But, let’s be honest, trimming down there isn’t easy. No matter what you use, body groomer, razor, waxing etc., there is always a possibility of nicks and tears and it makes physical sense that this could make you more vulnerable of exposure to an STI.
It’s funny how, over the last few years, guys became fixated on facial hair and growing it and downstairs went in the opposite direction. Looking at this study, there’s definitely an argument to being lazy.
Beirut based, IDEO Parfumeurs, takes inspiration from 1930s Morocco and Egypt with their new fragrance, Tarbouch Afandi. The name refers to a traditional gentleman's hat - the 'Tarbouch' - while 'Afandi' means both mandarin - a central note in the fragrance - but also the respectful 'Sir'!
Notes include green mandarin, pine, peppermint, honeyed tobacco and Lebanese cedarwood.
TheChicGeek says, ”I’d not heard of IDEO before, but if this is anything to go by then they are using the best ingredients in an interesting way. What makes this stand out is the animalic notes. Parfumeurs often stay clear of these musky and sexual ingredients as they can often have that primitive reaction of warning you off.
What hits you first is wet violet leaves which quickly dries to form a warm animalic scent. It's a bit like smelling a fresh fur coat, you can smell the fur and the heat from the body of the animal, but with a freshness. the mandarin, that stops it from being too much. This goes as far as many want to go with this fragrance family, but if you want more and you're a fan of a sweaty arse crack then you’ll probably love this - here
It is perfect for this time of year: it stays with you, but doesn't become annoying or dirty. The only thing I’m not crazy about is the packaging. It’s a bit generic for something as interesting as this.”
Left - IDEO Parfumeurs - Tarbouch Afandi - 100ml - £140 Exclusive to Liberty of London