Friday, 08 March 2019 13:11

Tried & Tested Armani Code Absolu

Review 
Armani Code Absolu for men Ryan Reynolds tried testedThis is the sixth edition in the Armani Code line-up which was launched in 2004. Armani Code Absolu for men is an oriental fragrance, in which the classic Code base fragrance has been amplified and warmed. Perfumer Antoine Maisondieu from Givaudan has constructed a fragrance which opens with sparkling notes of green mandarin and apple, which guide us towards the heart. Here, orange blossom, nutmeg and carrot seeds unite with Armani Code signature ingredient tonka bean, unveiling a liquorish accord of rum. The dry down reveals a touch of suede, the tonka bean intensity and sweetness of tinted vanilla. 

Armani Code Absolu - 30ml - £51, 60ml - £69, 110ml - £84 - Available nationwide from 24th April 2019

TheChicGeek says, “This is definitely an evening fragrance. Gourmand. with a warm vanilla dominating, it has a slight orange blossom wetness on the top. Tonka bean has become a stalwart of men’s mainstream fragrance, but here it’s less metallic and much warmer and lip-lickingly fragrant.

Armani has opted for Canadian actor Ryan Reynolds, as the new face of Code, which could be confusing when he was the face of Boss Bottled and is dressed roughly the same in both commercials. I’m not sure if this is deliberate or not.

I’ve never given Armani’s fragrances much time before because, like the rest of the label, they seemed all quite safe and it doesn’t fire me up like other brands. With this, I’m pleasantly surprised. The bottle is very tactile, very Armani, and even has a grained cummerbund wrapped around the top. You don’t get more 'evening' than that!”

Disclosure - The product was gifted by Armani to review

Review 
Clarins Men Super Moisture Collection tried testedReturning to the classic moisturiser, ClarinsMen new ‘Super Moisture Collection’ contains 3 products all containing ‘Hydra Resist Phyto Complex’ a unique complex combining two plant extracts selected for their super hydrating ability. Organic houseleek lends its super hydro-resistant power to help offset the negative effects of testosterone, helping retain moisture even in extreme conditons, by reinforcing the skin’s surface barrier. Organic leaf of life encourages the natural hydration of the skin to help promote the production of ‘sponge molecules’ in every skin layer.

A ClarinsMen Complex contains a blend of gymnema extract and bison grass extract offering soothing and energising properties, stimulating and preserving skin’s energy while the Anti-Pollution Complex has extracts of nipplewort and furcellaria to help shield the skin from pollutants.

Left - ClarinsMen Super Moisture Collection - 50ml - £30

TheChicGeek says, “When a brand launches three identical looking products and it takes a few seconds of concentrated study to distinguish them, it would make sense to try and make them look slightly different. 

There are three moisturisers here: Super Moisture Balm, Super Moisture Gel, Super Moisture Lotion SPF 20.

I opted for the one with SPF, and so should you, to test. It has that classic ClarinsMen smell, and goes on like a lightweight sun protection product. While nothing revolutionary, it still a classic white lotion, it would be nicer if the gel format had an SPF, especially for the facial hair fans amongst us, this is perfectly acceptable daily moisturiser and at a decent price from Clarins.”

Disclosure - The products were gifted by Clarins to review

Monday, 25 February 2019 17:25

Tried & Tested Primal Shave

Review 
Primal Shave Safety RazorHoping to reintroduce men to the joys of the safety razor, 'Primal Shave' is a new online razor supplier offering a ‘Primal Shave Safety Razor Starter Kit’ which includes a safety razor, 5 blades, shaving brush and shave cream, as well as individual products to reorder.

Founder, Andrew Barrett, says feedback from customers, so far, cite a close, irritation-free shave, even on sensitive skin. The single sharp blade of our safety razor allows a clean, crisp shave, whereas multi-blade razors can tug hairs and cause razor burn. The replacement blades are much more cost effective than razor cartridges. A year’s worth of safety razor blades cost less than a tenner. The razor and blades are plastic-free, helping reduce the huge number of plastic razor cartridges that end up in landfill. No subscription. No contract. No tie in.

Left - Primal Shave - Safety Razor Starter Kit - £24.95 www.primalshave.com

TheChicGeek says, “Believe it or not, but I’ve never used a safety razor before. Nearly 140 years after its invention, it is still an effective and cheap way to shave. 

There are clear instructions in the box and its all pretty straightforward. You unscrew the top, drop the razor blade in, screw it back on and you’re ready to go. They recommend a new razor blade every week. and at these prices, you really don’t mind.

This isn’t a shave to rush. This is a shave to take your time and carefully contour the face. Unlike modern razors, this razor is very rigid and, so therefore, the areas around the chin and neck need some more time and attention. You’ll need to feel with your fingers where you need to go back to, but the shave is close and comfortable. The razor is easy to wash. The shave cream and brush, are Italian, but I don't recognise the brand. 

It certainly reduces wastage and plastic consumption with the tiny packs of razor blades. This is old-school shaving at around £2 a month. Pitching itself as an affordable alternative to Gillette and Harry’s, the Primal Shave box costs £24.95 and is worth around £37, when individually priced. A pack of 5 blades, is under £2, so Primal Shave should offer this as a subscription as you’d barely notice £2 every 5 weeks and they could be delivered in a tiny envelope.

Primal Shave need to brand this stronger and own the box and contents more, otherwise, when the box is discarded, Primal Shave is nowhere to be seen. They could be really playful with older imagery and tap into that nostalgia associated with the safety razor."

Disclosure - The products were gifted by Primal Shave to review

Monday, 25 February 2019 16:02

Tried & Tested Evolution By Kings

Review 
Kings Evolution fragranceMade in Britain, palm oil and paraben free, ‘Evolution’ is the debut fragrance from men’s grooming brand, Kings. A mix of essential oils including patchouli, cardamom, vetiver, copaiba, ylang ylang and eucalyptus, Evolution has been approved by the Vegan Society and by Cruelty Free Bunny.

Started by founder, Blué O’Connor, as a result of a successful crowd-funding campaign, Kings will be helping to fund two charities in Blué’s hometown of Bristol, Mentoring Plus and Bristol Mind, as well as the national male suicide-prevention charity, Calm.

Left - Kings - Evolution 50ml EDT - £39.99, 10ml EDT - £14.99, 1.7ml EDT Sample Bottle - £2.49

www.kings-grooming.com 

TheChicGeek says, “Price isn’t a signifier of anything anymore, especially in fragrance, and this is great value. 

This is really good. It starts with a liquoricey top which turns into an attractive warm rubber. I’m not crazy about the branding, but nobody sees that when their salivating around your neck!

It is suppose to smell like a jungle in bloom, but it’s drier than that. It’s a slow mover from the top to the base, but the journey keeps you engaged. It’s a calming fragrance which also complements its mental health connections. In a nutshell, it smells like sexy car mats!"

Disclosure - The product was gifted by Kings to review

Tuesday, 19 February 2019 18:18

Tried & Tested Hims

Review 
hims wellness andrew dudum grooming expertHims is a new American ‘ personal wellness’ brand entering the UK market. ’You should look and feel your best all the time. Men now have easier access to the care they need - because men trust hims with the things they find hard to talk about.’ or so the company blurb says. The Founder and CEO is Andrew Dudum who is a serial backer of start-ups. 

TheChicGeek says, “Hims is more than a grooming brand, and goes deep into the wellness area for men. Covering hair, skin, mouth, sex and health, hims is trying to broaden the grooming scope and make these new areas cuddly and sexy. The branding is great. The phallic images of the flaccid cacti feels more like a premonition when you get to my age… (On that note, they could make the information on the bottles a little bit bigger for those us actually losing our hair and of that age).

I tried the ‘dht shampoo’, ‘morning glow serum’ and ‘immunity’ supplements, all achingly cool lower case. It’s a very Helvetica type brand, - it looks a bit like an underwear brand - but I like its modern approach and tone. It’s an open platform and makes more sensitive subjects feel just as easy and fixable as buying a new moisturiser.

Hims offers erectile dysfunction and hair loss treatments, but you have to go through a consultation and an online doctor will prescribe these. The company works with a large network of doctors to prescribe Finasteride - a proven-to-work hairloss treatment - and Sildenafil - the active ingredient in Viagra - through their website - customers will be assessed by an online consultation with one of the team. If they pass the assessment (in the US an average around 10% of patients are refused), an online prescription will be drawn up by a pharmacist and mailed in a discreet manila envelope. There is a huge emphasis on aftercare and customers will be able to follow up with the same doctor to monitor use.

Review 
hims wellness andrew dudum grooming expertAs for the more traditional products I tried: the blue shampoo blocks DHT to help prevent hair-loss, the serum focuses on vitamin C for its collagen benefits and cute gummy bear shaped supplements support a healthy immune system. I have tried ‘Beauty Candy’ before. (Not quite a replacement for Haribo!)

These are all fairly long term products and need a longer of period of time if you’re going to see and assess any benefits. I did want a bit more ‘glow’ from the serum though. 

Hims feels like an inclusive brand rather than one trying to rinse people’s insecurities. I just kinda wish they sold the penis cacti too!”

Because the non-prescription products haven’t launched in the UK yet, they haven’t released prices, but looking at the American website they look pretty keenly priced. The prescription products are: Hair Loss (Finasteride): £35 for a month’s treatment, Sildenafil (50 mg pill): £33 for 8 pills or a months supply. There is also a £10 consultation fee on top - www.forhims.co.uk

Disclosure - The products were gifted by Hims to review


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