A new men’s grooming brand, Stoer, pronounced 'store', is named after a remote place in the Highlands of Scotland where the founder, Marianne Morrison, spent her formative years.
This technologically advanced collection of ‘skin-smart’ products introduces novel and effective ‘Cosmetic Drone’ technology, a first for the male skincare market.
Left - The ‘STOER Skincare for Men’ collection includes: Foaming Face Wash, Detox Face Scrub, Firm & Protect Moisturising Serum, Energising Eye Serum and Vitamin Power Mask.
Cosmetic drones focus on delivering the brand’s unique Clima 5™ formulation of active ingredients directly into the skin layer where they work best. Each active has been individually sourced from extreme climates in 5 global locations (Mexico, Japan, Scotland, West Africa and the Alps) to underpin the value of protecting the skin against pollution and the elements, whilst rejuvenating, energising and improving skin health.
TheChicGeek says, “The drones are coming! There are 5 initial products in the STOER range, with 2 more to follow. It’s interesting they’ve launched without a moisturiser, but I think this is down to a production issue rather than a deliberate absence. A moisturiser with SPF 30 is to follow, as it says so on the back of the serum.
I’ve not heard of ‘Cosmetic Drone’ technology before, but it makes sense if your trying to get the right product to the right place rather than relying solely on skin penetration. According to the information, each active is entrapped in a unique microscopic ‘Cosmetic Drone’ capsule to deliver the actives to a deeper layer of the skin. This revolutionary system targets specific cells and releases the active ingredients where needed.
I always think a new range lives and dies on its moisturiser, but I’ll have to pass judgement another day. I tried the serum and eye serum, which both have a nice lavender scent. This is particularly relaxing when applying in the evening, just before bed.
I used the serum like you would a moisturiser and applied the eye serum after. The eye serum definitely had that blowing-in-your-eyes effect which means something positive is happening. The serum and eye serum are light and disappear quickly and you’re not conscious you’re wearing it. It’s non greasy and oily and leaves the skin feeling nourished for the day.
The other products: face wash, face scrub and power mask are pretty standard: easily applied and washed off.
While not cheap, these are reasonably priced. If you didn't want to buy all of them I would go for the serum and eye serum: some men are willing to pay for new technology, especially if it delivers results quickly. STOER seems like a welcome edition to the men’s grooming market and, as we've been told, drones are in our futures, we may as well get used to them in our skincare and medicines."
Available at Harvey Nichols from £24 from 11th March
The first jewellery house to move to Place Vendôme in Paris in 1893, Boucheron is one of the magical names in fine jewels. The Boucheron Collection is inspired by travelling and includes six unisex scents: Iris de Syracuse, Néroli d’Ispahan, Tubéreuse de Madras, Vanilla de Zanzibar, Oud de Carthage and Ambre d’Alexandrie. Five perfumers created the six perfumes and include Nathalie Lorson, Christophe Raynaud, Fabrice Pellegrin, Jean-Christophe Hérault and Dominique Ropion.
Left - The Boucheron Collection - 125ml EDT - £175
TheChicGeek says, “Boucheron are quite late to the party on these luxury sets of one note fragrances. Does the world need another luxurious oud or tuberose fragrance? Probably not.
And the packaging and branding, at this price range, all seems to blur into each other.
Obviously tailored for the wealthy, visiting Harrods customer, but then so is the Zegna, Boss and Armani and numerous other versions of these generously boxed sets.
There’s nothing wrong here, but then neither is there anything original. People who want large volumes of expensive fragrance seem to shop at Harrods, but I think even they’re being saturated with these fragrances and none are offering anything new of different: the finest raw ingredients respectfully presented.
They are all unisex, but I would say the most male facing is the fresh neroli or the richer oud. Perfectly enjoyable and passable.
These big boxed fragrance collections are a bit like simple couture clothes: limited distribution and, ultimately, very few people experience it, so really what is the point when nobody can tell the difference? At this price point there are many options to find something individual rather blending in with this crowd”.
Based in East Yorkshire, Dr Katerina Steventon has launched an anti-ageing serum to address concerns about wrinkles and vertical lines. Named ‘4’ after the four regenerative plant oils - jojoba, rose hip, camellia, echium and four technologically advanced active ingredients - marine micro algae, Indian gentian leaves, Renovage, (the brand name for trepenone, developed by the French skin care company Sederma and used for anti-ageing and skin stress) and liquorice and it is promoted alongside her ‘Faceworkshops’. Over her career she has worked at La Prairie, Shiseido and Smith and Nephew wound healing.
Left - Katerina Steventon 4 Anti-Ageing Serum - 15ml - £52.90
TheChicGeek says, “A new Doctor brand, Katerina Stevenson says over 20 years' experience has gone into this serum. It’s light, non-greasy and is applied before your moisturiser twice a day.
For Katerina it is all about the massage and the ritual of applying the product and with it being an oil-type consistency, this makes it easier to do this.
It’s labelled a serum, but I would call this an oil. I like oils as they feel nourishing and feed the skin. They feel more physical than a normal cream type product.
Katerina says it’s a hybrid product: serum in the morning, massage oil in the evening. The ‘Vertical Line Massage’ - she shows you how to do this on her site - is a prep before the product, but also an exercise for the facial muscles. I’ve seen this promoted before, when Creme de la Mer launched their Renewal Oil - see review here - but I didn’t do this with this product.
It says you need only a few drops of the rape seed coloured product, but I felt I needed more and the more I used the less it felt like an oil. It has a good consistency, absorbs well and smells good. Interestingly, people said how well I looked a few days after using this. A coincidence maybe?
These type of products are for the long-term, but I like a product somebody puts their name and face behind. A lot of these products you have to have an instinct for on whether they are working. This one I would say yes and would definitely look into trying the massage techinques. People can't expect to reduce ageing by simply and lazily apply a product. It makes sense you need to exercise, like the rest of your body, in order to keep it firm and looking its best.”
From the metrosexual’s early foray into light trimming to the porn-star-bald-as-a-coot look of today, it turns out our love of messing with our pubes could actually be bad for us.
Shaving, trimming, or otherwise grooming pubic hair may be associated with an increased risk of sexually transmitted infections (STIs), according to a study of more than 7,500 American men and women, published in Sexually Transmitted Infections.
Left - It seems it maybe better to be a cheeky monkey than as bald as a coot!
‘Extreme groomers’ - sounds like a Louis Theroux documentary - those who remove all their pubic hair at least 11 times a year are most at risk.
The study, although observational in nature, suggests a potential link between frequent, intense pubic hair grooming and increased exposure to a host of STIs.
“Such a relation is plausible because the act of grooming with razors or shavers causes epidermal microtears, which may permit epithelial penetrance by bacterial or viral STIs,” E. Charles Osterberg of the University of Texas and colleagues wrote in their study.
“Irrespective of the underlying mechanism—whether a casual relation or statistical association—understanding the possible link between pubic hair grooming and STI acquisition could be useful for developing strategies to reduce STI rates.”
Osterberg and colleagues surveyed 7,580 men and women, 74 percent of whom reported at least some pubic hair grooming. The researchers found that groomers were often younger and more sexually active than non-groomers, and that those ‘extreme groomers’ reported the greatest number of sexual partners.
The researchers concluded that any type of grooming is associated with an 80 percent increased risk of contracting any of eight STIs evaluated, including HIV, herpes, gonorrhea, and genital lice.
Extreme grooming was associated with a 3.5- to four-fold increased risk, especially for cutaneous - relating to the skin - STIs, such as herpes and HPV.
Because of the study’s observational design, it is impossible to determine causation based on these results. And although the authors attempted to control for lifetime sexual partners and other confounding variables, it remains possible that pubic hair grooming is a marker not of increased STI risk, but of increased likelihood of engaging in risky sexual behaviors. “Several mechanisms may work together to explain our findings,” the authors wrote. “For instance, our stronger findings for cutaneous STIs may be explained by both microtears and residual confounding.”
There are a lot of variables here. The people who admitted to trimming their pubes were younger and more sexually active and the extreme groomers had the most sexual partners so increasing their risk. It could also be said that those in a monogamous relationship may not be as worried about being as tidy downstairs as those who are single and meeting more people more frequently.
But, let’s be honest, trimming down there isn’t easy. No matter what you use, body groomer, razor, waxing etc., there is always a possibility of nicks and tears and it makes physical sense that this could make you more vulnerable of exposure to an STI.
It’s funny how, over the last few years, guys became fixated on facial hair and growing it and downstairs went in the opposite direction. Looking at this study, there’s definitely an argument to being lazy.
I’ve never really liked the term ‘grooming’. It always felt more reflective of animal lovers than contemporary guys wanting to look their best. More Pets At Home than the modern, touchy-feely man, wouldn’t you say?
Walking past this hoarding on Covent Garden’s Earlham Street (left), a new business called Beast is opening that proclaims to be ‘changing the way men shop for beauty’. I asked the guy outside what was new, and he said it would be a one-stop place with all men’s grooming products in one place.
This isn’t new. The majority of men call it Superdrug or Boots. I'm being facetious. Yes, I know this will be higher-end, but there were previous attempts at this concept with a store on South Molton Street, which I can’t for the life of me remember the name of, and one on Bond Street, which, again, I’ve forgotten the name. They both closed a few years ago.
Many prospective businessmen look at the men’s grooming market as half of the adult population. This is far from the truth. Men’s grooming is a growing niche which seems to have flourished online. For big brands, such as Clinique, men’s represents about 5% of their business, so it’s still pretty small. That being said, the guys who are into it, are really into it, so, while a smaller number, they do splash the cash.
To compete with online this place needs to offer the theatre of retail, something new and great customer service and advice. Recommending products is so individual and subjective and many times guys don’t really need what their needs are, let alone why they need to pay a premium for something.
I’m not judging this place before I've seen it, but the term ‘beauty’ is new and for the first time feels right. The new softer, more confident and emotionally aware male is able to approach looking after themselves without pseudo-macho words to sprinkle their moisturising and eye creams with a pretension of overt masculinity.
Proving this point further, a new beauty and grooming destination for Generation Z and young Millennials is 'Very Good Light'. ‘Refining Male Beauty’, it is a space for guys aged 16-26 to share beauty tips. Founder, David Yi, says it’s “a safe haven and a non-judgemental space for guys to talk about manly things from all spectrums of manhood,”. This feels fresh. It’s a move on from that hard, Men’s Health type language that is all competitive and chest beating. This feels open and inclusive.
Finally, male beauty is here and it feels right.