H&M has opened a pop-up store, today, 23rd July. in the Old Truman Brewery, on Dray Walk, Brick Lane to celebrate their Divided collection. Open for six weeks and stocking the latest fashion trends from H&M’s men's Divided collection.
"We always strive to excite and surprise our customers, and by launching a pop-up shop in East London we have the opportunity to offer H&M’s Divided collection to such a diverse range of shoppers and fashion-lovers in an innovative and fun way. East London has a very different vibe to any of our other locations throughout the UK, which makes this pop-up launch so exciting and in the perfect location to present the collection” says Carlos Duarte, Country Manager H&M UK and Ireland.
Over the six weeks there will be numerous events and activities inside the pop-up for customers to enjoy. Whether it’s catching DJ sets from the latest turn-table talents, late night lock-ins, innovation workshops or checking out hotly tipped artists and playlists in the music pods.
The pop-up is 1100 square feet in size and the 'design-lead' interior includes neon and linear lighting, an indoor wall mural, raw concrete features and scaffold elements.
Opening hours 11am-7pm, Monday-Sunday