Bentley Motors is launching a premium fragrance, their first, entitled Bentley For Men. Said to be created 'especially for cosmopolitan, self-confident, individualistic, and at the same time highly success-oriented men who are only satisfied with the very best'.
French perfumer Nathalie Lorson, from Firmenich, is behind the creation. She has tried to transform the essence of the legendary automobile brand - wood and leather - into a fragrance.
Left - Bentley For Men Intense with a higher concentration of perfume
Bentley For Men’s top notes offer a cocktail of spicy and aromatic essences. The dark, spicy power of black pepper meets invigorating bergamot and green bay leaves. The heart notes reveal the timeless elegance and sensual feel of brown leather. The perfumer has enhanced these leather notes with natural rum essence to give the composition fullness and an elegantly addictive character. Clary sage and cinnamon then unfold, further heightening the finesse and uniqueness of the whole fragrance.
“I chose cedar because of its powerful unadulterated scent and patchouli for its sensual depth and natural elegance,” says Nathalie Lorson.
This combination of fine woods gives the fragrance a strong, masculine structure. The base notes are sensuously accompanied by musk and benzoin Siam, which convey a feeling of comfort and warmth and, in the perfumer’s words, “are perfectly suited to today’s men”.
As an addition, there is Bentley for Men Intense, a higher-concentration of fragrance with “more leather, more spices, more patchouli...”. Lorson has also enriched the fragrance with incense to lend the composition even more fullness and added African geranium as an elegantly aromatic accompaniment to this rich accord. At the heart, labdanum resin smoothly rounds out the leather notes and creates an intense amber resonance. And in the base, she has further accentuated the woody dimension with a sandalwood note.
The bottle’s cap surrounds a diamond-shaped polished metal section, resembling the front of the car. The Bentley signet, the “Flying B”, is embossed on the bottle’s shoulder.
TheChicGeek says "I've decided to treat 'car' fragrances like celebrity fragrances, which means judging each on its own individual merits. It's all too easy to put the Ferraris, Porsches and Jaguars into the same tacky category.
This starts on two very male bases, wood and leather. Here they are warm, subtle and classy. The Intense is a higher concentration, being an Eau de Parfum, so has more depth and lasts longer. Overall, both are great fragrances and the packaging has the quality feel you expect from Bentley. Why car companies feel compelled to produce fragrance and clothing collections is anybody's guess, as the two customers are very different, but here is something which would be a welcome addition to any man's glove box, regardless of the marque."
Bentley For Men - Eau de Toilette - 100 ml - £59.50
Bentley For Men Intense - Eau de Parfum - 100 ml - £69.50