If you’re bored of Prada you could do very well to look at new brand UTC00. Founded by four worldwide creatives, UTC00 is a truly global accessories brand with an aesthetic that spans continents. Named after Coordinated Universal Time, abbreviated as UTC, a slightly more scientific version of Greenwich Mean Time, UTC00 is Greenwich and they use these different times, plus or minus, to regulate all meeting up and developing the brand.
From Milan, Seoul and London, they know their travel and have developed luxury accessories to suit. The colours are bold yet masculine and the quality details are streamlined for practicality. The majority of the materials, trims, hardware, and other components are custom developed and produced for UTC00. It brings to mind early Prada and the famous nylon rucksack and with prices of around £120 for a bum bag and £210 for a rucksack, it is premium but without the designer mark-up.