Wednesday, 25 January 2017 11:53

Tried & Tested JOOP! WOW!

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Review Joop WOW fragrance men'sJOOP! WOW! awakens all the senses with captivating top notes of bergamot, cardamom and violet-leaf. A blend of rich absolutes: irresistibly sensual fir balsam, darkly masculine tonka bean and dangerously warm vanilla surabsolute. The foundation is the supremely woody base, noble combination of distinctive woods, vetiver and cashmeran, a memorable signature, full of masculinity, intensity and texture.

TheChicGeek says, “Joop fragrances became synonymous with toilet attendants in dodgy night spots and as such the brand was tinged with the dreaded ‘naff’ label. It’s never really resonated as a fashion brand here, unlike in Europe, and as such doesn’t have much identity.

Pronounced Joop with a J here, or with a Y on the continent, it wasn’t cool enough for people to look pretentious by saying it properly. 

Left - JOOP! WOW - 60ml EDT - £39

Time for a clean slate then. Coty, the brand license owner for fragrance, has made an effort with this one. The scent is good. It’s warm, woody and amber-like without being sticky which often happens at this price point. 

There’s masculine favourites of vetiver and tonka bean in there and a few gourmand ingredients such as vanilla and green notes such as geranium.

I just think there’s a disconnect between the name, the fragrance and the imagery and bottle. The image is of a mature (gentle)man, the fragrance is quite grown-up and the bottle looks likes a miniature of whisky, while the name ‘WOW!’ seems more immature, fun and for the younger, social media generation. 

I actually like the name WOW! it’s quite pop, but it seems more suited to maybe a Marc Jacobs fragrance then something with the serious and old-fashioned hashtag #thescentthatmakestheman

The simple bottle design doesn’t have any shelf appeal and isn’t gimmicky enough. I think they want the One Million crowd with this one.

The fragrance isn’t wow, but then what is? But, it’s good.” 

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