Wednesday, 25 January 2017 13:53

Tried & Tested Grüum

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Review Gruum grooming made in uk The Chic GeekTailored to your face. Delivered to your door. Grüum is a new concept in male grooming that they say will revolutionise how men shop for their bathroom essentials. 

Founded in the UK by four friends who thought there was something missing, grüum was created to deliver personalised quality, simplicity, form and function.

The grüum concept is designed as a monthly subscription service and is free from EDTA, parabens, sulphates, SLS, SLES, artificial fragrances, colours and made in the UK. 

Grüum kits starting from just £6 per month.

TheChicGeek says, “Men are inherently lazy. We’re not very good at replacing our products, especially razor blades, using them even though they are well past their best. I like these new start-up mail-order/internet grooming brands - see the Dutch Boldking here - they offer something fresh and seem to speak in a modern way to guys.

The website looks good and you answer a few questions to see which kit/products suit your needs.

I think I got sent a deluxe kit as it had everything in it: from beard oil to face wash to razor and blades.

This clean Scandi-type packaging, which is everywhere ATM, all starts to lack personality and isn’t very memorable. It also doesn’t make the products feel ‘special’.  

I felt the kit centred around the razor so decided to focus on that and the complementary shave products. The razor design, in particular the handle, is good, but the razor feels and shaves like a cheap, plastic disposable. I used the shave gel, but no amount of product made this comfortable or easy. I used the face wash and daily moisturiser on a recent trip to Berlin and the packaging and sizes make this ideal for travel.

Nothing stood out here, but then again I didn’t use every product. I think it’s important they get the razor right as this is the fulcrum in most men’s grooming regimes and a bad one doesn’t start your day on the right foot.”

Feb' 2017 - Update - After reading my review, Bethanie, one of the co-founders and Marketing Director, sent me their new tweaked cartridges to try. They don't look any different, but they are a massive improvement. The shave was much more comfortable, even with the long stubble I had, and a regular amount of product.

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