Tuesday, 11 July 2017 17:44

Trend Tissue Paper Logomania

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Menswear trend tissue paper logos bally

Not all logos are created equal and one that is hot one minute, can quickly, for various reasons, become fashion deadly nightshade. Fashion goes through waves of logomania and then decides it's over, done that and goes subtle and that usually lasts about two minutes with most brands when they see sales falling.

Menswear trend tissue paper logos Palm AngelsAnyway, the hot logo for AW17 and SS18 is the full name running diagonally across. Think of a branded piece of tissue paper and you get the idea.

When Balenciaga relaunched under new designer Demna Gvasalia the website was given a tasteful tasteless makeover with the name 'Balenciaga Paris' running diagonally across. It then made its way onto clothes and accessories.

I'm not sure how long this is going to last, but, right now, it's cool.

Far Left - Bally SS18

Left - Palm Angels SS18

Below - Balenciaga SS18

Menswear trend tissue paper logos balenciaga

Menswear trend tissue paper logos msgm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Left - MSGM SS18

Below - Balenciaga - Intarsia Wool-Blend Scarf - £365 from MRPORTER.COM

 

Menswear trend tissue paper logos bally

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