News in that Gucci is going “Fur Free” starting from SS18. President and chief executive, Marco Bizzarri, announced the move at a talk at the London College of Fashion, yesterday.
Mr Bizzarri said: “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.” The brand will no longer use any type of animal fur including, coyote, mink, fox, rabbit or karakul - aborted lamb foetuses.
The fashion house’s remaining fur clothing will be sold in an auction with the money donated to the animal rights organisation "Humane Society International” and “LAV”, an organisation that initiates legal actions to assert animal rights.
Left - Gucci Intarsia Mink - £28,340 from Mytheresa
Gucci will also join the Fur-Free alliance. This is a group of international organisations that campaigns for animal welfare and encourages that alternatives to fur are used by the fashion industry.
I respect Gucci’s decision and being the world’s second largest luxury goods company this will make an impact. It will also influence people and other brands. Any company wishing to be more “sustainable” should be encouraged. (Just how sustainable a business selling US$ 4.3 billion (2016) worth of product is debatable BTW).
But, what I never understand is the double standards on animals. You either use animals or you don’t. Gucci will no doubt still be using snakes, alligators, crocodiles, goats, lizards, ostriches, the list goes on, to make accessorises and clothes.
I’ve seen this many times before. I’ve been at Ralph Lauren where they proclaim to be “fur free” yet I’m standing next to a large crocodile “Ricky” bag. If brands really want to minimise their footprint then they should go completely vegan. Department stores stating they don’t sell fur, yet you look into a felt hat and it’s made from rabbit.
The fur industry doesn’t have to be “cruel” in the same way the meat industry doesn’t. Skins such as sable are shot in the wild and don’t live in cruel conditions. Coyotes are shot as pests in North America. You regulate for welfare standards and promote compassion in farming and every animal regardless of the product should be respected and cared for.
The fur industry can be sustainable and faux-fur, usually made from synthetics, is also detrimental to the environment and doesn't negate the desire.
Net-a-Porter group recently announced it was going fur free too. Admittedly, due to the prices, fur is only bought in small quantities and by very wealthy people. It’s interesting that Italian companies - Yoox/Net-a-Porter and Gucci are going “Fur Free” as we know those Italians like their furs, so this is definitely a shift in attitudes.
These things usually go in two ways - fur trims start to sneak in and the thing gets quietly shelved or companies continue to be "environmentally friendly" and really try and do something about the wasteful fashion cycle that currently exists. Banning "fur" isn't really touching on the real environmental impact of the fashion industry.