Who said toothpaste had to be boring? The two French founders of LEBON, Stephanie, an art historian and professional photographer and her husband Richard, a pharmacist MD and dermatologist - cosmetics certified, are both sea and nature lovers.
They selected ethical and natural ingredients combined with delicious and exclusive perfume notes from Grasse to produce their range of toothpaste. They all contain Certified Organic aloe vera and green tea to naturally help protect gums and prevent tooth decay. LEBON toothpastes are vegan and naturally sweetened with stevia rebaudiana. They also have a non-ending 'free of' list: cruelty-free, paraben-free, sulfates, fluoride and titanium dioxide
TheChicGeek says, “I’ve never seen a more glamourous toothpaste than this. The glitzy packaging and shiny tube gives you that Caribbean holiday feel, especially the pineapple one that I tried. Toothpastes, as grooming products, are becoming quite a thing: I love Buly and their interesting flavours and Beverly Hills Formula Black Pearl Toothpaste is a firm favourite.
There are 6 LEBON flavours in total. I opted for the pineapple mixed with rooibos and mint, so it saved me rinsing my mouth out with Malibu every morning - jokes.
I didn’t realise it was organic until I looked on the website, as it doesn’t scream it on the packaging, and I’ve never really thought about organic toothpaste before. It turns out the mouth is highly porous and any chemicals in it can quickly become absorbed by the body so probably best to avoid any nasties. It is missing fluoride, though, so I would ask your dentist whether this is affecting your teeth the next time you see them.
The fragrance is quite synthetic as you bring it towards your nose, but the taste is pleasant. This is toothpaste for the Instagram age and it's easy to be seduced by the packaging. While, relatively, pricey, it’ll transport your twice-daily, 2 minutes of brushing to a totally tropical island every time.”
Left - LEBON Organic Toothpaste - £17.99