L’Oréal Men Expert Research has identified a powerful active ingredient in French vineyards, known for its antioxidant properties, which helps to defend against external aggressions and fight against signs of ageing.
Containing this extract, the L’Oréal Men Expert Vita Lift range introduces 3 new high-performance products - moisturiser, gel and eye-cream - which moisturise the skin, enhance its radiance, reduce the appearance of wrinkles and help the skin to feel firmer.
Left - L’Oréal Men Expert Vita Lift Anti-Ageing Gel 50ml - £15.99
TheChicGeek says, “The information is a bit vague about what exactly they found in these French vineyards. I’m guessing it’s grapes and it’s the same antioxidants that make experts recommend we drink one glass of red wine a day.
I thought I’d try the gel because it’s a bright red colour and looks a bit different, and also the eye cream.
I usually find Men Expert to be a wall of products, with many overlapping and not labelled clearly enough to know what to do with them. Being red, this has more distinction and identity.
There is a slight hint of morning-after-stale-red-wine, which I kinda wanted, but it’s masked by a generic men’s fragrance. The gel is light and the striking red colour quickly absorbs into the skin and disappears without any colour residue. Gels suit guys who don’t want anything heavy on their skin and also I think it absorbs and disappears faster.
The eye cream isn't red and is completely unmemorable.
I think we all know the benefits of red wine, in moderation, and this is a new source of antioxidants for the skin. I don't think this is Chateaux Margaux for the skin, more house red. Santé!”
Right - L’Oréal Men Expert Vita Lift Anti-Ageing Eye Cream 15ml - £11.99