As another couturier passes away - Hubert de Givenchy - I wanted to write a piece I’ve been thinking about for a while. With only Lagerfeld and Valentino left, men who have touched or worked with the great couturiers of the 20th century, is it time to leave couture behind?
It feels like couture is out of touch with today. This isn’t about the vast sums of money it costs, even though that is a good point, it’s more about the creative rut that many couture houses have found themselves in.
Left - Hubert & Audrey
It used to be an area for experimentation and fantasy - remember Galliano’s Diorient Express at Dior and all the models dressed like Henry VIII or a Native American chiefs arriving by steam train? - rather than pretty clothes for people with more money than they know what to do with.
You only have to look at ‘Red Carpet’ dressing to see the state of couture. It’s dull. It’s boring. It’s safe. Of course, it’s beautifully made, but what exactly is couture adding to ‘fashion’?
The Oscars used to have a few fashion ‘moments’ worth staying up for, but it became a battlefield of money and sponsorship, but also, with a few rare exceptions, people more interested in their own vanity and safety off the worst dressed lists. Many of these people aren’t sophisticated enough to wear something challenging or directional.
Couture needs a starting point of anything goes. It should be about experimentation and wowing people with technical skills and craft. I know it needs a commercial element, but it’s never going to be a big seller. In its nature it needs to keep the numbers low, otherwise, what else are you paying for?
There are enough ‘dress-makers’ or newer brands like Ralph & Russo for the pretty dress crowd. Brands need to think what it brings to their image and whether it’s relevant going into the 21st century.
When Hedi Slimane was announced as the new Creative Director of Céline, it was also announced he would be doing couture. Really? A house that has never done couture before, does the world need anymore? This is more a case of massaging an ego than bringing anything new. It’ll just be a higher price point of the same things, like what he did at YSL.
Gucci is a brand which would be worth doing as couture because many of the ideas can’t be manufactured to the quality you’d expect of the design. Couture would take the pressure and lid off this and allow the designs to be as good as they should be.
I agree with keeping skills alive and I, wholeheartedly, believe in craft, but couture just doesn’t have the energy it once had. Couture should be a showplace of experimentation rather than a branding exercise to continually pump out the same thing.
I think couture is currently a reflection of the current lack of great designers. Sadly, without more McQueens coming along it will just be more variations of the same beautifully made things.