Tuesday, 14 August 2018 12:20

Tried & Tested - HERMETICA Molecular Perfumes

Hermetica fragrance perfume Memo Paris tried tested review

HERMETICA, says it is the first of its kind – a digitally focused fragrance brand, with 13 unique fragrances – that will be delivering internationally due to its alcohol-free fragrances. 

From the fragrance stable of Irish/French couple, John and Clara Molloy – founders of MEMO International which has brands such as MEMO Paris and Floraïku. See what TheChicGeek thought about Floraïku - here Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy, which sought to transform basic metals into precious materials and to find the ultimate elixir of life

This hybrid formula, using unique patented technology - Innoscent™ - where  synthetic  molecules  are  extracted  from  natural  source, developed by Symrise, is a first-ever in the fragrance industry. The alcohol-free formula reveals immediately the heart of the fragrance.

The result of this modern-day alchemy is four collections of 13 long-lasting and powerful perfumes plus, Source1 – a unique scent that can be found in all of the fragrances.

Left - Hermetica - 100ml - £155

Each Hermetica scent is presented in an emerald green lacquered bottle with a golden metallic cap debossed with the Hermetica logo. The bottle is housed inside a golden perforated cylinder reminiscent of the molecule that carries the perfume to your nose.

TheChicGeek says, “When you’re presented with 13 fragrances it’s difficult to know where to start. There’s a random ‘personality’ questionnaire to go through on the website which asks you questions to help define your fragrance. Mine came out with ‘Source1’, which, funnily enough, was the first fragrance I tried from the box of 13. Lucky?! Maybe.

The ‘Source1’ is found in each fragrance, ranging in concentration from 20 to 60%, and contains bergamot essence, amber and a fresh wood. 

They say because of the complexity of an alcohol free fragrance, this took more than  two  years  to  create,  due  to  its  new  and  innovative  formula  that  enables the top and mid notes to appear instantly, revealing the heart of the perfume after the first spritz, making it unique to  every individual.

They offer a ‘discovery  kit’,  containing  all  13  perfumes,  and can be purchased through the website, allowing consumers to smell each scent,  before buying; the cost is then offset against the price of a full priced fragrance.

I was drawn to ‘Greenlion’ with its patchouli, juniper berry oil and amber wood, but there's so much good stuff here. This has the pedigree and is another welcome addition from the MEMO founders. I love the names and I’m still enjoying discovering them all.

As the for the digital bit, they’re launching in Harvey Nichols later on this month and extending the MEMO counter to be 50% HERMETICA, so they’re not purely online, but they want to position themselves as digital native as they’re sold internationally due to its alcohol free formula and can be therefore be shipped globally. Personally, I would just buy the sample set and enjoying playing until those run out.”

Sample Set - £25 Redeemable against the price of a full sized bottle

www.hermetica.com

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