When I was a kid, a Popeye - I'm not sure why it was called that - was an ice cream with an ice-lolly stuck in the top. It was a way of being greedy and getting more out of mum from the Ice Cream Man.
Well, this summer, you better avoid those ice cream and lolly stains in a pair of illustrated jeans from the Dutch fashion brand, Scotch & Soda. Featuring Brutus, or Bluto as we like to call him in the UK, Popeye's main antagonist, he was the bearded and hench bully and is perfect for our continuing hipster times. I can't remember him being a lifeguard, though, but he can rescue us anytime...
It's a small collection featuring a varsity jacket, camp collar shirts, as well as these jeans. And, while you should be leaving plain, bright white jeans to the lads on the next edition of Love Island, these are an exception and a work of art.
Left - Scotch & Soda - Brutus Jeans - £194.95