Wednesday, 19 June 2019 12:30

ChicGeek Comment Pitti’s Italian Makers SS20

Best made in Italy brands at Pitti Uomo Florence SS20With Italy tip-toeing in and out of recession, Pitti Uomo felt a little skittish on confidence. It had an atmosphere of brands holding on by their finger nails, with many hoping for a strong SS20 season to help pull them through.

Sadly, it’s the quality makers who seem most susceptible to failure. Their high costs, lower margins and small quantities make it a difficult balancing act to continue to stay strong and produce quality product in Italy. These are the brands who are barely known yet sing through the quality on the hanger and all at a fair price. Today, you rarely get this kind of care and attention with a designer name. Here are five made-in-Italy menswear makers we should all be supporting:

Left - Pitti Uomo 96 soaking up the sunshine

Best made in Italy brands at Pitti Uomo Florence SS20 PRESIDENT'SPresident’s

Founded in 1957 by current creative director Guido Biondi’s grandfather as ‘7 Bell S.p.A’, a Tuscan atelier, it was the very first producer of Italian denim. Today, they make colourful and contemporary menswear instilled with the best made-in-Italy production.

Right - President's - For the SS20 season, there were bold minimal orange jackets, tie-dyed shirting and hand sketched T-shirts

Best made in Italy brands at Pitti Uomo Florence SS20 BARENABarena

Based in Venice, Barena, the Italian for ‘mudflat’, has been steadily making inroads into the UK with its stylish and original menswear. Inspired by the Venetian lagoon, Barena says it mimics the qualities of traditional workwear with a modern aesthetic. Loose shapes, quiet precise tailoring, exquisite fabrics, attention to detail and confident versatility are the pillars of their design philosophy.

The menswear designer is Massimo Pigozzo who has been with the Barena family for over twenty years. Trained as a tailor, for Pigozzo it is important to create designs that are simple, understated and easy to wear. Deep fabric research, pattern work and soft tailoring are key to his approach and he says it is not about reproductions or constant alterations. 

Left - Barena - For the SS20 season, it was all about contrast with playful tailoring and short sleeved shirts with contrasting collars

Best made in Italy brands at Pitti Uomo Florence SS20 DOPPIAADoppiaa

Meaning double A in Italian and named after two friends, Alain and Albert, Doppiaa is designed for the whole family, for all ages and all occasions. Based in Milan, Doppiaa has two essential cornerstones: 100% Italian manufacturing, and the painstakingly executed pinpointing and selecting of the highest quality fabrics.

Right - Doppiaa - For the SS20 season, it was brightly coloured towelling tops, pyjama style piped printed shirts and strikingly striped trousers

Best made in Italy brands at Pitti Uomo Florence SS20 SUNHOUSESunhouse

This is everything the more famous Missoni should be; colourful, stylish and contemporary. Designed by Simonetta Bocelli and Franco Santarini and based in Florence, Sunhouse is a specialist in Italian made knitwear in a rainbow of colours in classic menswear shapes.

Sunhouse is one of the few companies in the world to use traditional 720-yarn looms to 'reinvent' the culture of knitwear. The production is carried out in their workshops in Montecosaro, in the Marche Region. Each individual jacket is cut and sewn by hand.

Left - Sunhouse - For the SS20 season, it was about bold colour stories in signature zig-zagged blazers and delicate polo shirts

Best made in Italy brands at Pitti Uomo Florence SS20 BOBBOB

BOB is an Italian sportswear brand created by two young Italian guys, Alessio Bonaiuti and Tommaso Bellini. They started their adventure 11 years ago in Prato, with the idea developing from going around vintage warehouses where huge quantities of second hand clothes were divided by colours and then recycled. Going through these warehouses was like being absorbed in a spectacular coloured market that resembled a field of flowers they thought and it was this image was the starting idea to develop a new concept of eclectic and colourful menswear.

Right - BOB - For the SS20 season, it was all about bold, pattern blazers and colourful separates 

These are simply beautiful clothes made with care from great ingredients. While you are paying a premium, you are, in fact, getting great value when you consider the expertise and pedigree of these makers. These are the kind of clothes that are a joy to wear and will last you a very long time.

 

 

 

 

 

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