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Monday, 22 July 2019 09:07

Berlin Menswear Trade Shows SS20 Report

Berlin Seek trade shows trends SS20 UTILITY SANDALS HUNTER menswearThe Berlin trade shows are a decent barometer of Northern Europe’s fashion direction. While not known for being particularly experimental or distinctive markets, it’s a good point to see what is selling in more mainstream menswear, post Pitti Uomo, from larger and smaller brands alike. Here are the menswear trends, brands and collabs. to take note of for SS20 from Berlin:

TRENDS

Berlin Seek trade shows trends SS20 UTILITY SANDALS HITEC menswearThe Branded Utility Sandal

Lead by Teva, with touches of the Japanese, Suicoke, the activity, utility or trekking sandal - take your pick - is replacing the slide as the cool summer men’s footwear of choice. This geeky style was championed by many brands including Hunter, Slydes and Hi-Tec; all showing their own versions of these sandals which require some serious foot game in the pedicure/foot maintenance department. 

Berlin Seek trade shows trends SS20 UTILITY SANDALS SLYDES menswear

Berlin Seek trade shows trends SS20 DATE TRAINERS SNEAKERS menswear

Far Left - Hunter

Left - Slydes

Right - Hi-Tec

 

Transparent Trainers

This was a trend first seen at Pitti Uomo. Transparent ripstop nylon used in the main body of the shoe allowing see-through and visible sections throughout. Not sure whether you’re supposed to wear with or without socks?

Right - D.A.T.E.

Berlin Seek trade shows trends SS20 DEEP NAKED DENIM menswearBerlin Seek trade shows trends SS20 KEEP BAGS menswearUkrainian Brands

The Ukrainian capital, Kiev, is fast becoming a hot spot of creativity. Brands such as ‘Deep Naked Denim’ with their hoodies with additional arms to tie around the waist and revealing jeans and ‘Keep’, an accessorise brand using paper-like materials which you can self graffiti and customise are drawing attention to this part of Eastern Europe.

Left - Deep Naked Denim

Right - Keep

 

 

 

Berlin Seek trade shows trends SS20 PELLE PELLE menswear
Baggy Trousers (Jeans)

We’ve been waiting with baited breath for a new style of jean that will resonate with the mass men’s audience. Enter the baggy 90s jean last seen on Marky Mark.

Lead by Pelle Pelle, an american brand founded in 1978 and now being designed and handled in Denmark, who prides themselves with having been the first urban brand to intentionally design and release the baggy denim pant worn by the stars of 90s hip-hop.

Unfeigned, a Spanish menswear brand, featured higher waisted denim with deep side pockets following this looser aesthetic.

Berlin Seek trade shows trends SS20 UNFEIGNED JEANS menswearLeft - Pelle Pelle 

Right - Unfeigned

 

 

 

NEW BRANDS

Berlin Seek trade shows trends SS20 APRVD menswearAPRVD

You’ve got to give this Korean brand credit - pardon the pun! - APRVD says it “secures a wearable aesthetic that combines the utilitarian energy of street style with an artistic spirit upholding the highly qualified production experiences over the decades.” No, me neither, but its play on credit card design is priceless! Soz.

Berlin Seek trade shows trends SS20 DESTIN SHIRTS MADE IN ITALY menswearDESTIN

Following on from the Paris Trade Shows - see more here the linen shirt continues to segue itself back into fashion. These colourful shirts, some with matching scarves, are made in Italy by Destin and retail for around €90.

 

 

 

 

 

 

Berlin Seek trade shows trends SS20 PERKS SHOES FOOTWEAR menswearPERKS

A private label manufacturer and a Portuguese take on a helvetica shoe brand, Perks’ parent company Evereste is 75 years old. This family business is branching out with this, their own label, showcasing their quality sports shoes and smarter leather shoes all proudly made in Portugal.

Berlin Seek trade shows trends SS20 ISNURH menswear

ISNURH

A young Danish menswear label, ISNURH is a Copenhagen-based menswear brand with a detail-driven approach. The founders, Kasper and Oliver, have created not only a ready-to-wear label collections, but also collaborations with different artists, and bespoke garments made in a tunnel located in Silkegade, Copenhagen.

Berlin Seek trade shows trends SS20 JET SET SKI menswear

 

 

 

 

 

JET SET

This Swiss skiwear brand returns with its luxe and loud take on 80s style. Originally founded in St. Moritz in 1969, and now under the creative direction of Michael Michalsky, JET SET’s new logo is comprised of letters in a dynamic contemporary font set against an angular orange-and-black placard and references the label’s Swiss-German heritage in a bold and confident colourway. 

Berlin Seek trade shows trends SS20 LION BRAND SPORTSWEAR menswearLION BRAND SPORTSWEAR

Move over preppy Polo Bear, the abbreviated LBSW, founded in the USA in 1954 by Antonio Rosenbaum, is inspired by ‘Ivy League’ sporting competitions. The original LionBrandSportsWear supplied not only casual wear but also sports equipment for these Ivy League athletes.

After more than 65 years, and now owned by Bastiaan Roessen and based in the Netherlands, LBSW is being relaunched by introducing “'The 1954 Polo Shirt’. This authentic slim fitted polo shirt from 1954 is made from 100% piqué cotton and signed with their embroidered Lion logo.

Berlin Seek trade shows trends SS20 LEE X TIMBERLAND menswear

 

 

 

COLLABORATIONS 

LEE 101 X TIMBERLAND

While both originally part of the giant VF Corporation group of brands, though Lee has been spun out with its other denim cousin, Wrangler, into the Kontoor Brands group, it doesn’t mean they still can’t work together. Timberland’s outdoor, active and environmental credentials has been mixed with Lee’s denim heritage. The result is something fit for the American Frontier both visually and practically.

Berlin Seek trade shows trends SS20 YMC X FARAH COLLABORATION menswearYMC X FARAH

YMC has worked their usually quirky aesthetic into Farah’s reliable menswear to celebrate the latter's centenary. Lots of colour and things like appliqué stars play with Farah’s American roots. Founded in 1920 in El Paso, Texas, they originally produced chambray work shirts for the cost of 35 cents. Inflation allowing, these fun pieces will still be at Farah’s successfully affordable price points.

See Paris Menswear Trade Shows SS20 - Here

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