Friday, 06 September 2019 11:00

Label To Know GROUNDTRUTH

Groundtruth recycled bags menswear label to knowGROUNDTRUTH is a new premium bag brand made from a bespoke PET fabric which was developed using post-consumer plastic extracted from the environment. Even the thread is recycled.

Left - RIKR RANGE 24L BACKPACK - £ 256

GROUNDTRUTH was founded by Sophia, Georgia and Nina Scott, three sisters who have experienced a lifetime of intercontinental, and sometimes extreme, travel. Together, Georgia and Sophia have spent over a decade working and living in communities around the world while filming documentaries for their company, Groundtruth Productions, while Nina has spent her career in product development and artisan textiles, pioneering sustainable products and innovative fabrics. 

In addition to reducing plastic pollution, GROUNDTRUTH prioritises ethical production methods by partnering with manufacturers who are approved by bluesignâ, an organisation which provides safer and more sustainable working conditions to change the environmental impact of the textile and fashion industries. 

Groundtruth recycled bags menswear label to know Scott sisters

The brand’s first range is called ‘RIKR’, with a backpack being the hero product. Made from 120 plastic bottles, it provides the reliability any traveller might need without sacrificing the wellbeing of the environment for its production. It is 100% recycled.

Right - Founders, Sophia, Georgia and Nina Scott

To celebrate their launch there is a pop-up shop at Protein Studios, Shoreditch until Wednesday 11th September. 

TheChicGeek says, "I'm banning the word 'sustainable' until further notice, but this bag is really making advances by being 100% recycled. I do wonder what we're going to do when we run out of plastic bottles?! The reason the bag is black is because this is the easiest colour with the least processes, and there has been a lot of thought and care gone into this new brand and product."

 

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