Value and price are related, obviously. A high price can offer great value, and vice versa, but many designer brands are very far from this. See more here - Greedy Margins & Brand Blindness
We’re in an age where the arrogance of brands has caused many to push their prices up while lowering their quality. It’s not good enough. So, it was a nice surprise to go into the new Fiorucci store on London’s Brewer Street and see quality product at reasonable prices.
Left - Tired of shopping? Have a lie down
I’d been meaning to take a look since it opened in September. Now owned by Janie and Stephen Schaffer, who had founded the high street chain Knickerbox together in 1986, Fiorucci was one of the coolest fashion names of the 1970s. This is the first store in its rebirth.
Right - The spiral staircase up to the 1st floor in the Fiorucci store on London's Brewer Street
Founded by Elio Fiorucci in 1967, after being inspired by London’s Carnaby Street and King’s Road, the first Fiorucci store opened in Milan’s Galleria Passarella. More stores followed. In 1974, a second location in Milan, a year later in London. Then, in 1976, East 59th Street in New York. The Manhattan store becomes known as “the daytime Studio 54”. It laid down the blueprints for the concept store as we know it today.
Until recently it was just a name check in Sister Sledge’s “He’s The Greatest Dancer” song. But with Halston gone, Gucci overloaded, it’s, now, all about Fiorucci.
We’ve seen many brands from the 1970s try, and, generally, fail to make a comeback. Ossie Clark never quite made it and Biba stuttered and became an in-house brand at House of Fraser. Many brands make the mistake of trying to carbon copy what was then rather than taking the best bits and thinking about a contemporary shop or experience.
The new owners of Fiorruci have done this really well. The shop has that disco, playground feeling yet still feels sophisticated and the product all seemed to be Made in Italy of decent weighted fabric and excellently priced - £80 for a T-shirt and £140 for a sweatshirt.
Left & Right - More images of the first Fiorucci store as part of the brand's rebirth
While £80 is a lot for a T-shirt to many, when you compare it to £250 for a Gucci one that is so thin you can see your hand through it, it seems great value. I’m not sure who is doing their manufacturing, but it looked like the reason why you buy Italian-made clothes.
At these prices it’s something you can get involved and have fun with. Young consumers will be able to afford it or at least save up to it. They are positioning the brand for the long term, looking for repeat custom and offering their consumers something decent for their money. I know if I see a guy in a Fiorucci T-shirt I’ll want to go over and speak to him. It’s cool.
Go check it out next time you’re in Soho.
The silk pyjama shirt has become a fixture in our wardrobes - it was one of the most popular men’s items in the recent Erdem X H&M collaboration - and it was inevitable, in all its louche, open-shirtedness, that we needed something extra to decorate our chests with. Enter the medallion.
Left - Fashion week street style
This look hasn’t been cool since the seventies with the combined stench of Brut aftershave and porn-star taches. But we're peacocking again and this overt masculinity is the reason why it is back. It’s very Burt Reynolds, very Magnum PI and has a musky, hirsute sexiness to it.
Right - Alex Orso - Disc - Gold - £125
I’m loving a silk shirt ATM, see one of my favourites of the season here and you wear it open with confidence. It could be the “Call Me By Your Name” effect, where the medallion necklace is an important signifier within the film - see more Call Me By Your Name style here or it's the effect of guys being more flamboyant and wearing printed silk shirts.
Team with silk trousers and a smile. Have you got the swagger for a medallion?
Left - Black Dakini - Disk Pendant Sterling Silver Necklace - £355 from Matchesfashion.com
Below - Vintage Bruce Weber Versace
Below Right - Steve McQueen
Far Left -Ryan Gosling
Middle - The medallion draws attention to your chest
Left - More McQueen
Left - Tom Selleck being Tom Selleck
Below Left - Call Me By Your Name - the older character shows his influence on the younger one when he starts to copy him and wear the same necklace
Left - Chained & Able - St. Christopher - £22 from ASOS
So many brands are simply remaking their archive, and why not, when it looks this good. We all know how I feel about Fila Vintage, but I first noticed this Fred Perry number at Pitti Uomo in January and then Berlin after. At first, I thought it was a display of vintage, but it's even better when you realise you can buy it. It’s part of their ‘Reissues’ collection and is designed to look like two layered knitwear pieces. The pageboy haircut is optional!
Left & Below - Fred Perry - Reissues Layered Turtle Neck Jumper - £145
When TheChicGeek met Neil Barrett - see here - he was just about to unveil this collection in Milan. He told TheChicGeek he was inspired by his childhood and the 1970s and the collection was a mix of his classic smart sportswear and 70s inspired chevrons and colours.
Neil really knows how to make clothes that flatter. Here we have a classic bomber given movement with the herringbone detail on the arms, a super luxurious knit polo with epaulettes and subtle jacquard trousers with a camo-type design. The look is finished off with smart, white gum sole shoes.
Credits - All clothes Neil Barrett from Harvey Nichols Knightsbridge, Trainers - Tim Little x Grenson, Spectacle - Salvatore Ferragamo, PRO LS All-In-One Face Cleansing Gel - Lab Series, Stress Fix Body Lotion - Aveda,
Shot on Olympus PEN by Robin Forster
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Coach Creative Director, Stuart Vevers, has been slowly building Coach's fashion credibility. Expanding the American brand's fashion collections, including a full menswear show in London, the British designer is adding cool to Coach's accessory heritage.
This season was all about contrast leather jackets and buffalo checked knitwear mixed with an element of 90s grunge.
Get involved #TheChicGeekCollections
Credits - All clothes & shoes Coach AW16
Shot by Robin Forster on OlympusPEN
While we like our homegrown style icons in Britain, it would be hard not to appreciate and acknowledge the legacy Elvis Presley has ingrained on our male style psyche. Albeit in a karaoke, stage-costume type of way, like all great musicians he could carry off even the most OTT of outfits due to his talent and stage presence.
Left - Book cover. That famous quiff
Zoey Goto’s new book on Elvis, Elvis Style: From Zoot Suits to Jumpsuits celebrates the style-world of Elvis Presley - ‘the man who singlehandedly changed the way that America, and much of the world beyond, dressed’.
Elvis Style includes over 175 photos, many of which show rarely seen before Elvis-worn garments, interiors and cars from the King’s extensive private collection.
Zoey says “I first became interested in Presley around 15 years ago, when I was flicking though a magazine and came across a photo of Elvis - who was, and still is, the most visually stunning person I had ever seen. From that point onwards I was hooked. I speedily booked a ticket to Memphis to visit Elvis' hometown and shortly after wrote an academic paper on Graceland's interiors, which later gave rise to the idea of my Elvis Style: From Zoot Suits to Jumpsuits book.
Right - Elvis melting in his black leather jumpsuit
“I was really surprised to see how little had been written about Elvis from a fashion & design perspective, as he has had such a huge cultural influence. I think there are very few icons who have had, and continue to have, such a direct influence on our aesthetic world. When I'm walking down the street in London, I am always clocking Elvis' influence on the way men style themselves - from quiffs and rockabilly revival, to the way we use cultural appropriation in our dress,” she says.
Left - Elvis' gold suit, once owned by Elton John
Right - Elvis influence? The western neck tie Gucci pre-fall 2016
TheChicGeek says, “‘Elvis would rather shop than eat’. Who knew! Elvis encapsulates the pinnacle of American culture, the 1950s, and then later the showy, kitsch and glamour of old Vegas. This book covers not just his clothes, but hair, food, cars, houses and even planes. Elvis is basically America of the 20th century manifested into a strikingly beautiful man. The time when bigger was best in American culture and over indulgence was encouraged, which, ultimately, lead to his tragic and early downfall. People of a certain age remember Elvis, for us younger ones this book gives an entertaining and informative refresh into what made him so special. With a simple flick of the collar one can instantly recognise the influence he had on menswear.”
Right - Elvis' tiger suit (1970s)
Below - Elvis influence? Gucci spring 2016
www.elvisstylebook.com / #ElvisStyleBook
Get your motor running! Channelling a little bit of James Hunt by way of the Bay City Rollers, TheChicGeek gets a large dose of 70s in this look from Topman Design's AW15 collection.
The jumpsuit is a major trend for this season. Add the badges and the bright colour and it becomes glam-rock fantastical. Hold on tight!
Credits - All Topman Design AW15
Left - Topman Design Catwalk at LCM
Shot by Robin Forster on Olympus PEN
They're watching you! Looking as inconspicuous as TheChicGeek can, TheChicGeek is feeling a little bit surrounded by Fendi's bug eyes.
From bags to phone covers to watches, Fendi's, now signature, bug eyes are the style talisman protecting him from any fashion mistakes!
As for the look, this ultra warm corduroy trench coat, lined in shearling, is the ultimate in 1970s style menswear. Teamed with jumbo wale corduroy trousers and handsome loafers, TheChicGeek is certainly safe from the elements too.
Credits - All AW15 Fendi
Shot by Robin Forster on #OlympusPEN
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