Jimmy Choo new ‘Urban Hero’ “combines sophistication and sensitivity with a touch of rebellion, an artist at heart; the city at night his canvas.”
Jimmy Choo has cast renowned street artist Jules Dedet, aka L’Atlas, as the face of the fragrance. A woody aromatic designed for Jimmy Choo by Antoine Maisondieu and Marion Costero of Givaudan, it starts with lemon caviar and black pepper. The heart opens with rosewood and vetiver with a drydown of grey amber and leather.
”We wanted to create a modern urban signature, in order to capture the spontaneous nature of street art, using blends of colours and textures, the way that street artists do.” explain Antoine Maisondieu and Marion Costero.
TheChicGeek says, “For some reason I had ‘Urban Decay’ in my head for the name of this fragrance. ‘Urban Hero’ isn’t quite so bad. You know how old ‘street art’ is when the artists start to look like somebody’s dad! L’Atlas - no? me neither - is giving Jimmy Choo some urban edge. (I can’t imagine this one getting messy on the railway sidings any evening soon).
This fragrance is about as edgy as a Jaffa Cake. It has a very safe set of masculine ingredients and, while nothing bad, it’s nothing we haven’t seen many times before. Mass fragrance brands need to start taking risks if they’re going to stand out from the crowd. Fragrance saturation is catching up on luxury brands and people aren’t as seduced by the designer name anymore.”
Jimmy Choo - Urban Hero - 100ml - £70 - Stockist: The Perfume Shop
Disclosure - A sample product was gifted by Jimmy Choo to review
To create Montblanc EXPLORER, three noses from Givaudan have combined their expertise: Jordi Fernandez, Antoine Maisondieu and Olivier Pescheux. Each of them brought their own knowledge of a specific ingredient and their emotional experience; bergamot from Italy, vetiver from Haiti and oatchouli from Indonesia.
The top note bursts with effusive Bergamot from Italy. Called OrPur®, this particular bergamot explodes with floral, green, and intensely fresh notes.
Left - Montblanc Explorer - EDP 100ml - £70
“I find this ingredient particularly luminous, like a young Mediterranean boy bursting with laughter: pure and eminently elegant,” says Antoine Maisondieu, who is a great fan of this citrus fruit. “Bergamot is also an icon of Calabria and symbolises the light of this region. We wanted to infuse Montblanc EXPLORER with this unique atmosphere, synonymous with joy, light and refinement.” This bergamot is paired with the masculine notes of French OrPur® clary sage and spicy orPur® pink pepper.
The heart note of this journey takes us to the most remote part of Haiti: in the extreme south-west of the island, in the region of Les Cayes, where the most refined vetiver is organically and ethically produced. Celebrated by perfumers all over the world, Haiti's vetiver oil is comparable to no other, thanks to its smoky hues and its slight overtone evoking hazelnut.
“I love the fact that it takes time to truly understand all the richness of vetiver,” explains Olivier Pescheux. “It's not a common or easy-to-access smell. It's authentic, raw and earthy. Vetiver is a root with strong masculine accents: the combination of complexity and roughness gives it real virility.”
A final stopover takes us to Indonesia, east of Borneo, in the heart of the rainforest, more specifically on the island of Sulawesi to discover a new type of patchouli of unparalleled quality. This patchouli has been developed exclusively for Montblanc fragrances.
“Patchouli is often at the centre of my creations, as it brings a rich and complex character to the perfume, it is the beating heart of the fragrance,” explains Jordi Fernandez. “This incredible custom-made patchouli gives a unique olfactory dimension to our palette. I used it in Montblanc EXPLORER to bring its iconic signature to it. It enhances the leather and cocoa notes of the composition, without showing its earthy facet.”
TheChicGeek says, “Mont Blanc has become a reliable go-to for mastige men’s fragrances and this is their best since Legend. Three strong noses work here and they’ve kept it simply layered with their three main and quality ingredients.
The bergamot gives the fragrance a wetness which suits the dry and earthy vetiver; you can imagine lush tropical forests and the smell from the damp undergrowth. While nothing raises its head above the scent’s parapet, it all works and resonates with a pleasing quality. The bottle has something of the Frédéric Malles about it.”
Disclosure - A sample was gifted by Mont Blanc for review
This is the sixth edition in the Armani Code line-up which was launched in 2004. Armani Code Absolu for men is an oriental fragrance, in which the classic Code base fragrance has been amplified and warmed. Perfumer Antoine Maisondieu from Givaudan has constructed a fragrance which opens with sparkling notes of green mandarin and apple, which guide us towards the heart. Here, orange blossom, nutmeg and carrot seeds unite with Armani Code signature ingredient tonka bean, unveiling a liquorish accord of rum. The dry down reveals a touch of suede, the tonka bean intensity and sweetness of tinted vanilla.
Armani Code Absolu - 30ml - £51, 60ml - £69, 110ml - £84 - Available nationwide from 24th April 2019
TheChicGeek says, “This is definitely an evening fragrance. Gourmand. with a warm vanilla dominating, it has a slight orange blossom wetness on the top. Tonka bean has become a stalwart of men’s mainstream fragrance, but here it’s less metallic and much warmer and lip-lickingly fragrant.
Armani has opted for Canadian actor Ryan Reynolds, as the new face of Code, which could be confusing when he was the face of Boss Bottled and is dressed roughly the same in both commercials. I’m not sure if this is deliberate or not.
I’ve never given Armani’s fragrances much time before because, like the rest of the label, they seemed all quite safe and it doesn’t fire me up like other brands. With this, I’m pleasantly surprised. The bottle is very tactile, very Armani, and even has a grained cummerbund wrapped around the top. You don’t get more 'evening' than that!”
Disclosure - The product was gifted by Armani to review
Created by Antoine Maisondieu and Olivier Pescheux, who set out to reveal “the charisma of the wearer”, Montblanc Legend Night is a woody fragrance with aromatic notes of clary sage and peppermint, enhanced with cool spices (cardamom) and sparkling bergamot.
The middle notes contain cedar wood blended with floral lavender tones, and slightly powdered violet.
"In the base notes, we wanted a strong and memorable signature, full of contrasts,” explain the two noses. “On one side some dense and vibrant woods with a duo of Vetiver and patchouli wood, and on the other, the enveloping depth of musk and velvety black vanilla.”
Left - Montblanc Legend Night 100ml - EDP - £67
TheChicGeek says, “The first Legend arrived in 2011, and has proved to be a commercial success. This is the third in the series after Legend Spirit.
It starts off fairly standardly and unmemorable, but then warms into a soft, vanilla wood with a background of violet. There’s nothing especially distinctive here and it doesn’t feel particularly ‘night’. Maybe not heavy enough?
I think Mont Blanc as a brand could go for a more upmarket feel and better quality ingredients with their fragrances. There’s a disconnect between a £500 pen and a £67 fragrance available from The Perfume Shop and, I think, as consumers become more used to nicher, quality fragrances, the people running these brands should take note and aim to copy or emulate the finish and feeling or get left behind. I do like the ombré bottle, it has that 80s ‘Fahrenheit’ feel, but I’d probably stick to the original Legend."
Montblanc Legend Night will be available exclusively at The Perfume Shop from 12th March 2018. Nationwide from 3rd April 2018.