Burberry has to be admired for trying “See Now, Buy Now” - the new way of showing clothes in-season and making them available straight away to buy after the catwalk show. While many brands have used the term or jumped on the bandwagon, they were truly the only global brand to do it on scale and fully commit.
Left - The recent AW17 Burberry Show in Clerkenwell
Other brands have done capsules, collaborations and the like, but on a much smaller scale. Some are still doing it, while others have dropped it already, but, it’s Burberry who we’ve been watching to see whether it works or not.
Burberry has done a great job at the logistics. The job of getting things in place: to drop the minute the catwalk has finished, unveiling online and in their network of retail stores and wholesale partners.
They’ve experimented with it and while they’ve proved they can get things in the right places at the right time, unfortunately, it doesn't make for great clothes.
We are on the third collection now and they are no way as accomplished as the previous out of season shows. They still have the same Creative Director - Christopher Bailey - who I rate very highly, but it just shows that this way of working, restricted by manufacturing timetables, limits the ideas and collections.
With “See Now, Buy Now” you’re alway working backwards. What can we make in time? Can our manufacturers make that, in the quantities we need, in time? No? Then, next idea.
What can we do? doesn't make for the most positive start to any collection. It’s too restrictive. It just makes for clothes that are basics with little details tacked on. The latest collection, shown a couple of days ago, illustrated this, literally. Chinos with doodles on or a let’s stick a silver/crystal thing on a quilted sweat shirt to jazz it up a bit. It’s not starting from a strong design base. You’re always working backwards.
Fashion collections often come together a few days before a show. Stylists or designers often ask for little pieces or accessorises to help form looks which have a clear voice and message and is what many trends rely upon. They worry about making them afterwards. This isn’t possible with see now, buy now, as it has be all signed off and produced months in advance. Burberry has over 500 shops in 50 countries. That’s a lot of product. Admittedly, the catwalk makes up a small percentage of the business, but it still has to be in the windows etc.
These clothes are also being made upfront. Many brands use a show to gage demand and then order accordingly. You either have a lot of wastage or you’re very conservative in your ordering of the more difficult and interesting pieces. This leads to boring stores and products.
Right - Burberry - White T-Shirt With Crystal Brooch - £495 - See Now, Buy Now isn't making for the best clothes says TheChicGeek, do you agree?
It’s time to ditch see now buy now. Burberry are good at deciding to drop things when they don't work. They tried to go it alone with their beauty offering, but realised things are too tough out there on your own and have now gone in with beauty giant, Coty.
If it’s any consolation, they can be confident to know that if they couldn’t make it work, then nobody could make it work and can be very proud of themselves for trying something that many thought too difficult and didn't even entertain.
Like all new ideas, some are more successful than others. This is one to put down to experience and it's time to let Christopher Bailey do what he does best.
In the modern Orwellian landscape it often feels like it’s a battle of the overly confident male egos. From Trump to Putin to Kim Jong-un, puffing your chest out and beating it hard has become an everyday occurrence. I thought - hoped - we’d left this in the last century, but it feels like we’re reliving the worst of the 20th century, every day.
There’s nothing wrong with being and feeling confident. It’s what gets you ahead, or so we are told. But, a delusional sense of entitlement and pride often ends with many cases of cutting your nose off to spite your face.
Last night, Zegna launched a new collection of premium fragrances. Titled #ElementsofMan, it contains 5 new fragrances named “Talent”, “Integrity”, “Passion”, “Wisdom” and "Strength".
Left - Wisdom, anybody?
While I can see the overall idea, it doesn’t feel very contemporary. Where’s “Vulnerability” & “Sensitivity”?
It feels like the Donald Trump collection of fragrances, which is ironic because Trump’s first fragrance, "Donald Trump, The Fragrance” was produced in partnership with Estée Lauder, who also produce the fragrances for Zegna. Launched in 2004, he also had others, now discontinued, called “Success” and “Empire”.
He’d probably wear all five of these, layered á la Jo Malone, yet he’ll think it was his original idea. More is more when you’re reeking of “Strength” & “Wisdom”, don't you think? No room for "Arrogance"?
It feels like an idea dreamt up between Lauder HQ in “Never Sleeps” New York and Zegna HQ in “Macho” Milan with little thought for the rest of the world. Successful men do wear Zegna’s clothes, you need a certain depth of pocket to be able to afford it, but let’s leave the 80s arrogance to Gordon Gekko.
Right - The full Zegna #Elementsofman line-up
“Talent”, for example, in isolation just seems a little strange. My British modesty and cynicism couldn’t wear a fragrance called “Integrity” without a little smirk.
Zegna is a premium menswear brand and they manufacture the most beautiful Italian clothes and fabrics worn by some of the world's most successful men. I think men today are more complex than these allow. These, at £180 for 50ml, are a premium fragrance offering, it just feels a shame that they’ve handicapped them with their names before you’ve even opened the bottle.
Maybe somewhat lost in translation, ‘Relax Baby Be Cool’ is a fashion label from and made in Estonia.
This shirt, from them, is covered in Sidomukti batik motifs, characteristically bamboo, usually in a combination of black and blue. The design symbolises the inner and outer tranquility of the wearer and was mostly used in traditional ceremonies or official events in the area of Magetan in Indonesia.
The orange piping to highlight the placket is a nice touch, while the black adds a dressy formality which would look good with a pair of black trousers. Roll the sleeves to make it feel more relaxed as this is more than a holiday shirt.
Left & Below - Relax Baby Be Cool - Men’s Long Sleeve Button Up - £110
So many brands are simply remaking their archive, and why not, when it looks this good. We all know how I feel about Fila Vintage, but I first noticed this Fred Perry number at Pitti Uomo in January and then Berlin after. At first, I thought it was a display of vintage, but it's even better when you realise you can buy it. It’s part of their ‘Reissues’ collection and is designed to look like two layered knitwear pieces. The pageboy haircut is optional!
Left & Below - Fred Perry - Reissues Layered Turtle Neck Jumper - £145
The bum bag or fanny pack, call it what you will, has been on the cusp of style acceptance recently. Teetering on the brink, it finally came thru this season. YAS! Now, it feels right. It could be all the 90s sportswear or its practicality, but from designer to high-street to online we’re seeing the renaissance of this hands free solution.
Left - Jared Leto Guccifying his bum bag
It's perfect for festivals or when you want some extra security. You can wear it two ways: the classic around the waist or, like the kids, across the body.
Left - Louis Vuitton - Géronimos - £775
Below - Streetstyle cross body inspiration
Left - Weekday - Nylon Bumbag - £20 from ASOS
Left - Herschel - Khaki Orange Cross Body Bag - £45 from Topman
Far Left - Eastpak - Springer Bonded Blue - £22
Left - Jack Russell - £305
Below - Supreme X Louis Vuitton, Louis Vuitton AW17
Welcome the new season with a wardrobe refresh and update your basics with Joules' new menswear collection. TheChicGeek picks the 5 pieces you need to see you through the next fews months and how to wear them:
1. The Rugby Shirt
Strangely, thanks to footballer, David Beckham, the rugby shirt has seen a return. Perfect for our new dressed-down smart, the collar and long sleeves give it a formality while the sports origin makes it an easy dressing option.
2. The Solid Boot
As British as puddles and puddings, the sturdy boot is a hardwearing and trusted addition to your A/W wardrobe. Crafted from tan-coloured leather, the classic broguing and contrasting natural sole follows the tradition of the best British boots.
Wear with dark blue jeans either turned up to show off the full boot or over the top.
Left - Barnes Lace-Up Boots - £110
3. The Sloppy Joe
Perfect for those Sundays vegging out, waiting for the roast to cook, this Sloppy Joe hoodie will become your sofa-surfing favourite.
The incredibly soft cotton mix sweatshirt has a cross-over hooded neck and a front kangaroo pocket.
Go for a size larger and wear oversized.
4. The Coloured Trouser
This pair of cotton jeans-style trousers certainly cuts the mustard in this bold hue. Slim, but not too tight you can roll the hem or leave them au naturel. If anybody asks they’re ‘Crème anglaise’!
Pair with a shirt for something more formal and a knit for lazier days.
5. The Final Touch
With the Glorious Twelfth just around the corner, our attention turns to the great outdoors and its wildlife. These intarsia stag socks are perfect to get you out of your style rut - pardon the pun! - and are made with bamboo which makes them hypoallergenic and thermo-regulating.
These would add personality to a suit or are perfect for those country walks and will add some colour to your sock drawer.
The label of the season, Calvin Klein Collection, has been renamed CALVIN KLEIN 205W39NYC. I’ve tried Googling it, but I don't know what it means either.
Anyway, these new red trousers struck a cord. Continuing the Wes Anderson take on fashion, the bold red and contrasting purple Tuxedo stripe continues the trend in these types of sports-influenced trousers. They continue to look fresh and cool especially with this unusual purple contrast.
Left & Below - CALVIN KLEIN 205W39NYC - Grosgrain-Trimmed Wool-Twill Trousers -£620 from MRPORTER.COM
A new twist on Calvin Klein’s Obsession, the Obsessed For Men fragrance is an oriental woody amber with ‘a compelling heart of black vanilla sophisticatedly structured with dark, dimensional woods, providing the tension between a feminine melodiousness and masculine strength. Ambrox elegantly cuts through all, lending a sleek and contemporaneous edge’.
TheChicGeek says, “The original Obsession was the one major Calvin Klein fragrance that passed me by. Eternity - love, Escape - love, CK One - love. I’m not really sure why I skipped Obsession. I think it felt more feminine, ATM, due to the image of Kate Moss lying on a sofa. The images are a 90s classic and it was the start of Kate Moss’ relationship with the brand.
This new fragrance uses the same shaped bottle of the original while in a super-clean, clear finish.
I’m being pernickety, but i think they should have called it ‘Obsess’ rather than ‘Obsessed’. Obsessed is too pop culture a word, today, like ‘everything’ and ‘love’. It’s chuck away and immature.
They say this is Raf Simons’ first fragrance under his direction and it feels more a tinkering than a fully formed idea. The pictures of Kate are timeless in the truest sense of the word. Sent on holiday in 1993 with her then boyfriend, photographer, Mario Sorrenti, there was no make-up, hair or stylist. A simple setup, where the relationship made for exceptional results and a campaign that still resonates today.
As for the juice, it’s fruity, fresh and feminine. The fresh grapefruit gives it a sticky top while the deep vanilla gives a gourmand finish. It sits in that modern fragrance formation where there is as much top as bottom and it leaves you just wanting something a little bit deeper and more sophisticated."
Above - Calvin Klein - Obsessed For Men - 125ml - £57
Below - The original archive of unused Obsession images has been reworked for the new fragrance
The modern way of shopping for something of quality often involves a little bit, but not too much - you can always ask TheChicGeek, of legwork to find the source. What I mean by this is, the majority of brands don’t make their own products. They use the ‘Private Label’ system of getting quality manufacturers to produce their goods. Often these manufacturers have their own in-house labels, producing products of the same quality without the designer mark up. While not cheap, you’re getting much better value for money.
One brand which fits this bill is the Spanish BIEL-LO. Carrying on a 25-year old tradition of expert craftsmanship, BIEL-LO produces fine quality knitted garments and accessories in the mountains of La Llacuna, Barcelona.
BIEL-LO constructs timeless pieces using small-scale production to provide you with their personal hallmark: each and every item has been made to delight and be cherished. The hand-finished garments are designed to ensure functionality and warmth, year after year.
Left & Right - BIEL-LO AW17
Currently stocked at Dover Street Market Tokyo and NYC, Tomorrowland, American Rag Cie, Merci, My Boon, the new AW17 collection is a collection of the must have earth colours and textured finishes like corduroy.
To be honest, these pictures don't do the clothes justice and it would be nice to see them in a UK stockist where you can see the quality for yourself. It’s also got that slightly eccentric edge and point of difference that you find around the Barcelona area.
Below - The BIEL-LO factory
With collaborations as common as the cold it’s become hard to generate the excitement that those previous big reveals had. Swedish mega-retailer, H&M, has just announced, much later than usual BTW, their collaboration with British-based, Canadian designer, Erdem.
This is a coup for Erdem, as, apart from amongst fashion circles, few know the label and hardly any men, as they don’t do menswear. Known for long Valentino like dresses in intricate florals, it ticks the box nicely for H&M to do something Gucci-like and is a switch up from the previous year’s Kenzo collection.
This will clearly be riding the Gucci maximalist wave, but I’m hoping it’s more Laura Ashley/Liberty of London/House of Hackney men’s than a straight copy of Gucci. The patterned silk pyjama set seen in the video - below - looks very Gucci, but let’s hope there’s some freshness in the other pieces.
Erdem’s full name is Erdem Moralioglu and he's never designed menswear before. Here’s what he said about designing men’s, “I found it a real joy,” says Erdem. “It’s really about looking at a wardrobe of pieces, and focusing on the exact design details. There has to be an easiness to menswear, and a sense of reality. I’m so happy with it, and I think so many women are going to love the men’s collection too.”
The ideas behind the collection sounds like an eccentric, British mixed bag of references. “The collection reinterprets some of the codes that have defined my work over the past decade”, shares the designer. “It’s also inspired by much of my youth, from the English films, 90’s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless”, he says.
I think this collection will have a niche market and maybe they won’t make the volumes or have the number of stores stocking it like in previous years. But, I’m actually excited about this one as this feels to be catering for the lovers of fashion rather than labels. Hits stores November 2nd.