Okay, so nobody buys anything, but London is the city of ideas. It's the city of newness and also the historical home of menswear. It's the benchmark, it's the tradition and it's the craziness.
London Fashion Week Men's starts tonight.
ICEBERG: To describe British designer, James Long’s Iceberg collection as ‘commercial’ is to acknowledge the shift in fashion. Post-Gucci, anything bright, standout and clashing is commercial.
This had Long’s signature play with knitwear, but with Italian manufacturing polish. You can picture each and everyone of these clothes hanging on a rail in a store tomorrow.
The fascination with cartoon characters was there, there was a mash-up between F1 and Snoopy, and while the sportswear fashion cycle is finishing (soon!), there are plenty of takers for comfort still.
Iceberg, as a brand, hasn’t been over exposed in the logo/branding segment yet so much to play with. Lots of full look colour and, with a big name like 'Iceberg', it's not a brand to disappear into the background in.
ASOS - ASOS showed a teaser SS19 collection inspired by cult classics such as Blade Runner, Tron and Total Recall. Think shine, see-through and bold colours.
TOPMAN - While no clothes, it was a return to Soho of old with a party at the Phoenix Artist Club. You can picture Francis Bacon down here throwing a few drunken obscenities at the bar staff. I still have a lot of affection for Topman and I'm excited about their new AW18 collection.
What did TheChicGeek wear? Credits - Shirt - Paolo Pecora, Linen Trousers - Basic Rights, Shoes - Dune, Sunglasses - Kaleos
See LFWM Day 2 - here
When I was shown a few pieces from ‘Basic Rights’, at a recent press day, I thought it was just another rich boy trying to reinvent the white T-shirt. Do we need more expensive basics when we’re quite happy with what we’ve got from Uniqlo and various other affordable retailers? Fast forward a few months and it’s clear this is something far more thoughtful and serious.
Left - Basic Rights SS18 inspired by Marrakech
Founded by The Vaccines’ lead guitarist, Freddie Cowan, what may have started as a desire for a good T-shirt and trousers has flourished into a full tour wardrobe. Like any clever fashion entrepreneur, he’s enlisted a master architect to help with the design and cut of the pieces.
Right - Basic Rights - High Waist Linen Trousers Brown - £160
Savile Row master tailor, David Chambers, who had previously made clothes for Freddie’s parents, and an expert with 50 years’ experience, is helping to translate Freddie’s ideas into form-fitting items.
Having learnt under Fred Astaire’s tailor and spent his apprenticeship making trousers at Anderson & Sheppard, he has made suits for David Hockney, Manolo Blahnik and Terrence Conran. Men who certainly know a thing or two about good design.
Founded in 2016 in New York, Basic Rights is launching in the UK, this season, with a collection inspired by Marrakech. High waisted linen trousers, Western jackets and camp collar shirts are seen on a pair of models mirroring Mick Jagger and Jimi Hendrix.
These items are simple yet have identity. Prices are good: £40 for a tee to £230 for a Western satin jacket. I’m excited about this brand purely because of the expertise of David. Finding a good pair of nicely fitting trousers is often very difficult. I have high hopes for these high waisted pairs and can’t wait to try them.
Right - Mick & Jimi fighting for their SS18 Basic Rights
Left - Striped Collarless Shirt - £110
See more here