Who said toothpaste had to be boring? The two French founders of LEBON, Stephanie, an art historian and professional photographer and her husband Richard, a pharmacist MD and dermatologist - cosmetics certified, are both sea and nature lovers.
They selected ethical and natural ingredients combined with delicious and exclusive perfume notes from Grasse to produce their range of toothpaste. They all contain Certified Organic aloe vera and green tea to naturally help protect gums and prevent tooth decay. LEBON toothpastes are vegan and naturally sweetened with stevia rebaudiana. They also have a non-ending 'free of' list: cruelty-free, paraben-free, sulfates, fluoride and titanium dioxide
TheChicGeek says, “I’ve never seen a more glamourous toothpaste than this. The glitzy packaging and shiny tube gives you that Caribbean holiday feel, especially the pineapple one that I tried. Toothpastes, as grooming products, are becoming quite a thing: I love Buly and their interesting flavours and Beverly Hills Formula Black Pearl Toothpaste is a firm favourite.
There are 6 LEBON flavours in total. I opted for the pineapple mixed with rooibos and mint, so it saved me rinsing my mouth out with Malibu every morning - jokes.
I didn’t realise it was organic until I looked on the website, as it doesn’t scream it on the packaging, and I’ve never really thought about organic toothpaste before. It turns out the mouth is highly porous and any chemicals in it can quickly become absorbed by the body so probably best to avoid any nasties. It is missing fluoride, though, so I would ask your dentist whether this is affecting your teeth the next time you see them.
The fragrance is quite synthetic as you bring it towards your nose, but the taste is pleasant. This is toothpaste for the Instagram age and it's easy to be seduced by the packaging. While, relatively, pricey, it’ll transport your twice-daily, 2 minutes of brushing to a totally tropical island every time.”
Left - LEBON Organic Toothpaste - £17.99
Beverly Hills Formula’s Professional White range offers a brand new advanced formula for superior whitening results using clinically proven ingredients to help remove surface and deep stains without harming the enamel.
Oral hygiene experts, Beverly Hills Formula, have been working on the ground-breaking new whitening formulation for over two years and it’s currently only available in the UK.
Black Pearl works by using activated charcoal combined with professional whitening ingredient Phthalimido-Peroxy-Caproic Acid (PAP) to help remove surface and deep stains without harming the enamel and is safe for daily use.
Chris Dodd, CEO of Beverly Hills Formula which has been established for over 20 years, said: “We are very excited about our new Professional White range which has taken over two years in development, but it’s been well worth it because we believe we’ve created the best teeth whitening products which aren’t harmful to enamel and are aimed at consumers who expect superior results from a whitening toothpaste.”
TheChicGeek says, “If I got a smile like one of those “Housewives” I’d probably blind everybody when I opened my mouth. My goal isn’t ice white, it’s more a subtle British ivory, if you get my drift!
I’m always a bit sceptical about “whitening” toothpastes and I’m firmly in the camp of “this won’t do anything, but it can’t hurt”.
This is the first jet black toothpaste I’ve used. It isn’t difficult to rinse and there are no traces of it left after using, ie grey gums. I really enjoyed using this. I’m not sure if my teeth look whiter, but I definitely feel like my gums are better and my teeth feel really clean. This feels like a quality product.”
Above - Beverly Hills Formula Black Pearl Professional White Toothpaste - £10.99