Jimmy Choo new ‘Urban Hero’ “combines sophistication and sensitivity with a touch of rebellion, an artist at heart; the city at night his canvas.”
Jimmy Choo has cast renowned street artist Jules Dedet, aka L’Atlas, as the face of the fragrance. A woody aromatic designed for Jimmy Choo by Antoine Maisondieu and Marion Costero of Givaudan, it starts with lemon caviar and black pepper. The heart opens with rosewood and vetiver with a drydown of grey amber and leather.
”We wanted to create a modern urban signature, in order to capture the spontaneous nature of street art, using blends of colours and textures, the way that street artists do.” explain Antoine Maisondieu and Marion Costero.
TheChicGeek says, “For some reason I had ‘Urban Decay’ in my head for the name of this fragrance. ‘Urban Hero’ isn’t quite so bad. You know how old ‘street art’ is when the artists start to look like somebody’s dad! L’Atlas - no? me neither - is giving Jimmy Choo some urban edge. (I can’t imagine this one getting messy on the railway sidings any evening soon).
This fragrance is about as edgy as a Jaffa Cake. It has a very safe set of masculine ingredients and, while nothing bad, it’s nothing we haven’t seen many times before. Mass fragrance brands need to start taking risks if they’re going to stand out from the crowd. Fragrance saturation is catching up on luxury brands and people aren’t as seduced by the designer name anymore.”
Jimmy Choo - Urban Hero - 100ml - £70 - Stockist: The Perfume Shop
Disclosure - A sample product was gifted by Jimmy Choo to review
Jo Malone has teamed up with Savile Row tailors, Huntsman to release 4 fragrances aimed at men. They are: Amber & Patchouli, Assam & Grapefruit, Birch & Black Pepper and Whisky & Cedarwood.
TheChicGeek says, “The first thing to point out is that none of these fragrances are new. They were all part of Jo Malone’s limited summer editions over the last few years - see more here - As many of those probably passed guys by, they’ve brought back these four.
Huntsman is one of Savile Row’s most famously expensive tailors, but doesn’t have the design identity to play around with, so I think they’ve done really well just replicating the gold huntsman lettering on the front window onto the bottle. Simple yet classy.
They could have gone all silly prices with this, but I’m glad they’ve kept it in line with the rest of the Jo Malone brand. My favourites are Assam & Grapefruit, which gives you that yummy and zesty Earl Grey aroma and Birch & Black Pepper, which is the simple punchy notes of smokey birch tar and spicy black pepper. The Amber is fairly forgettable and the Whisky one just isn’t boozy enough for us boys. Cheers!”
Available at Jo Malone London Boutiques and at Huntsman Savile Row - 100ml - £120 each
TheChicGeek says, “You’ll be pleased to know this doesn’t smell like the top deck of a double decker bus. If somebody sprayed this and you had to close your eyes, you’d never guess this was called ‘Cannabis’.
Inspired by Andrew Goetz’s time in Amsterdam, the fragrance contains bergamot, black pepper and magnolia with a base of cedarwood, patchouli and sandalwood.
It’s fresh, fragrant and warm. There isn’t any smoke or that pungent odour associated with cannabis and is definitely an easy-wearer. This would make a good, everyday fragrance and I think the 420 fans will be disappointed if they smell this. Maybe they should have called it 'Amsterdam'?"
Left - Malin + Goetz Cannabis EDP 100ml - £125
See more grooming products containing cannabis here
TheChicGeek says, “Based around organic soaps, SCRUBD is a new British grooming brand. Founded by entrepreneur, Mark Helvadjian, his previous company was ShippingEasy, an online fulfilment platform, after he couldn’t find premium all-natural grooming products created specifically for men. Two years ago the journey began and, now, launches with 9 products - 4 of which are soaps - exclusively at Harvey Nichols.
Left - SCRUBD grooming based around organic soap - Exclusively in Harvey Nichols - Soaps - Cedarwood & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint, Charcoal & Black Pepper - £17, Face Scrub - £24
I was sent 2 soaps and the face scrub to try:
I like the branding, it’s simple yet distinctive. The soaps are man-sized and will last a decent amount of time. I can’t see in the blurb how the ‘Hand-crafted all-natural, organic triple-milled soap block’ has been made specifically for men’s skin? I must be missing something.
I don’t usually use soap as it dries out the skin. This has an element of dryness, but it isn’t too bad. I like the all-natural, organic idea and the smell is subtle - it could actually be stronger.
There’s a novelty to using soap, when you don’t usually, especially in certain areas! These big sizes will be more cost effective than any body wash. They are fairly premium for a soap - £17 - but it is “hand-crafted” in England and organic.
The "Face Scrub" is pretty standard. It’s nice and soft and cleanses and washes off easily. I usually judge a new grooming range on its moisturiser which I didn’t try here, but I like the idea of bringing soaps back and centring the brand around these.”
Mr rose gold himself, Michael Kors, has been the billion dollar unicorn of the fashion industry with his ubiquitous bags and watches. His menswear has never really gained much traction, but his fragrances have always been pretty reliable. This is packaged as before, but in a blue colourway.
It opens with black pepper and nutmeg, then a middle of cypress and clary sage and, finally, a base of orris and tonka bean.
TheChicGeek says, “I must be getting old because I can’t remember the last time I had an ‘Extreme Night’. I think Michael Kors' idea of an extreme night out might be a bit more glamorous than ours.
The first thought I had when I smelt this was tonka bean. It does revolve around this, but has a soft aromatic quality which is fresh and green and smells cooling. Fans of Jean Paul Gaultier’s Le Male will like this”.
Left - Michael Kors Extreme Night For Men - 120ml - £70
Part of Miller Harris’ premium ‘Perfumer’s Library’ collection, Le Cèdre is the latest unisex addition. For the adventurer, it is a spicy tale of cedarwood and black orchid. It features top notes of pink and black pepper, a heart of black orchid and mimosa and, of course, the base of Texas cedarwood and musk.
TheChicGeek says, “I really like the top of this. The black pepper is raw yet clean. The black orchid isn’t the Tom Ford type, but something softer and more subtle all on the warm foundation of the cedar wood. The only issue is that the pepper quickly disappears and it would be nice for it resonate longer. I would say this is on the masculine side of the unisex fragrance spectrum”.
Left - Miller Harris - Le Cèdre - 100ml - £155
Available May 2017