TheChicGeek says, “Based around organic soaps, SCRUBD is a new British grooming brand. Founded by entrepreneur, Mark Helvadjian, his previous company was ShippingEasy, an online fulfilment platform, after he couldn’t find premium all-natural grooming products created specifically for men. Two years ago the journey began and, now, launches with 9 products - 4 of which are soaps - exclusively at Harvey Nichols.
Left - SCRUBD grooming based around organic soap - Exclusively in Harvey Nichols - Soaps - Cedarwood & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint, Charcoal & Black Pepper - £17, Face Scrub - £24
I was sent 2 soaps and the face scrub to try:
I like the branding, it’s simple yet distinctive. The soaps are man-sized and will last a decent amount of time. I can’t see in the blurb how the ‘Hand-crafted all-natural, organic triple-milled soap block’ has been made specifically for men’s skin? I must be missing something.
I don’t usually use soap as it dries out the skin. This has an element of dryness, but it isn’t too bad. I like the all-natural, organic idea and the smell is subtle - it could actually be stronger.
There’s a novelty to using soap, when you don’t usually, especially in certain areas! These big sizes will be more cost effective than any body wash. They are fairly premium for a soap - £17 - but it is “hand-crafted” in England and organic.
The "Face Scrub" is pretty standard. It’s nice and soft and cleanses and washes off easily. I usually judge a new grooming range on its moisturiser which I didn’t try here, but I like the idea of bringing soaps back and centring the brand around these.”
Beverly Hills Formula’s Professional White range offers a brand new advanced formula for superior whitening results using clinically proven ingredients to help remove surface and deep stains without harming the enamel.
Oral hygiene experts, Beverly Hills Formula, have been working on the ground-breaking new whitening formulation for over two years and it’s currently only available in the UK.
Black Pearl works by using activated charcoal combined with professional whitening ingredient Phthalimido-Peroxy-Caproic Acid (PAP) to help remove surface and deep stains without harming the enamel and is safe for daily use.
Chris Dodd, CEO of Beverly Hills Formula which has been established for over 20 years, said: “We are very excited about our new Professional White range which has taken over two years in development, but it’s been well worth it because we believe we’ve created the best teeth whitening products which aren’t harmful to enamel and are aimed at consumers who expect superior results from a whitening toothpaste.”
TheChicGeek says, “If I got a smile like one of those “Housewives” I’d probably blind everybody when I opened my mouth. My goal isn’t ice white, it’s more a subtle British ivory, if you get my drift!
I’m always a bit sceptical about “whitening” toothpastes and I’m firmly in the camp of “this won’t do anything, but it can’t hurt”.
This is the first jet black toothpaste I’ve used. It isn’t difficult to rinse and there are no traces of it left after using, ie grey gums. I really enjoyed using this. I’m not sure if my teeth look whiter, but I definitely feel like my gums are better and my teeth feel really clean. This feels like a quality product.”
Above - Beverly Hills Formula Black Pearl Professional White Toothpaste - £10.99
Diamond Whites Black Edition is a 100% natural tooth polish made from 100% activated coconut shell charcoal. The Charcoal is produced by heating pulverised carbonaceous coconut shells to very high temperatures (600-900°C) followed by “activation” using steam or hot air to erode the internal surfaces of the product and thereby increase its absorptive surface area.
It is this ‘absorptive surface’ that pulls and clears toxins and helps to remove stains from your teeth. It says it will not only change the way you whiten your teeth, but also strengths gums, removes toxins from the mouth and absorbs bacteria. You simply dip your wet toothbrush in the powder, gently brush your teeth in circular motions and spit.
TheChicGeek says, “It’s strange how something so black can claim to whiten your teeth. When this pot of black powder appeared it did feel a little primitive in our world of science and long labelling, but then, hey, it’s usually the old ways that are always the best. We all know about charcoal’s properties of riding the skin of impurities, so it’s logical it would work in your mouth.
It’s really simple to use, if a little messy. I was worried the charcoal would stain my guns grey, but it rinsed out really easily. It doesn’t say how often you should use it, but I would suggest once a week.
It’s always hard to judge colour change unless you go Towie brilliant white, but it certainly passed that satisfied tongue across the teeth swipe afterwards.
I think this is the oral hygiene equivalent of cleaning your windows with vinegar and newspaper”.
Above - Diamond Whites - Black Edition - £14.99
The oval-shaped brush head of Clinique’s Sonic System Deep Cleansing Brush was specifically designed to deliver targeted cleansing in the hard-to-reach, contoured areas of men’s faces including around the nose, hairline and chin. Charcoal-infused bristles draw out debris to help keep skin clear.
Left - Clinique For Men Sonic System Deep Cleansing Brush - £79.00, Replacement Brush Head - £15.00, Clinique For Men Charcoal Face Wash - £18
To complement the sonic cleanser, the Clinique for Men Charcoal Face Wash is fueled by the purifying powers of bamboo charcoal removing dirt, debris and surface oil for tired, stressed and congested skin. Ingredients such glycerin attracts water to the skin to restore suppleness while also forming a barrier against future moisture loss and caffeine, an anti-irritant, helps to nourish and soothe skin irritation from razor burns and nicks.
TheChicGeek says “Men love gadgets and this is what Clinique is banking on, here. I’ve tried the Clarisonic face cleanser before – here - the first of this type of face cleaner when it launched 5 years ago, and this is much gentler. Sonic cleansing is a gentle way of giving your skin a thorough clean.
Right - TheChicGeek trying out the new Clinique For Men Sonic System Deep Cleansing Brush. So delicate no ginger paint was removed!
While they already have a female version of this, Clinique say they simply haven’t coloured it grey and repackaged for us guys. It’s the charcoal that makes all the difference, don’t you know!
It’s a very light and simple design. You do have to believe though. Are you a believer? *raises hands into the air* It’s so soft and gentle you have to imagine it working, rather than feel it. This isn’t a power tool that you can use on the woodwork after, even though we’d probably like that! It’s a delicate sonic cleanser which should be used for 30 seconds at a time. You will have to fight the urge to really rub your face with it.
Those 30 seconds go fast and you have to move it around your face quickly. You put your chosen face wash onto the brush - you don’t have to use the new charcoal face wash, which doesn’t come with it - then turn it on. Expect a box set with both products come Christmas time. (My only beef with these dark face washes or clay scrubs is that they tend to stain the skin dark and give you somewhat of a grey John Major type appearance).
Being realistic I’m only going to use the sonic brush once a day, in the morning, while in the shower. Initial impressions, I didn’t see any noticeable differences or feelings of cleanliness from my regular routine. The 30 seconds feels too short a time to get around the whole of your face and neck.
My feedback – The stand, which is good, should be detachable from the charging cable and should come with an optional ‘sucker’ so you can stick it on the wall in the shower. This will stop it from lying down and allow it to dry out between uses. It lasts 180 minutes, which means you’ll hardly ever have to charge it, which is one of the bugbears of bathroom gadgets.
Final thought - Using this is like the difference between a manual and an electric toothbrush, one will clean you better, but is more expensive and it’s, ultimately, a personal preference. I would say as our skin ages and becomes thinner, something delicate, like this, would be recommended rather than a coarse scrub to exfoliate and clean the skin.”
Available exclusively on www.clinique.co.uk from 27th May 2015 & nationwide from 26th June 2015