Tuesday, 20 August 2019 12:05

Copenhagen Menswear Trade Shows SS20 Report

Copenhagen ciff revolver trends trade shows string bags trends SS20 menswearMaybe it was the summer season, or a sign of the times, but Copenhagen was noticeably quieter in terms of visitors and brands. Both major trade shows, Revolver and CIFF, felt emptier than previous seasons with many brands, both large and small, missing.

Regardless, there was still plenty to take note of and get us excited for the SS20 menswear season. So, here goes:

Trends

Strings Attached

A womenswear trend from a few summers ago, there’s been a distinctive uptake by guys on social media of the humble string bag. Despite all your worldly goods being on display, the string bag is the cool reusable shopper. These from Danish brand, Épice, are the designer version with the price to match. Established in 1999 by the Danish designers Bess Nielsen and Jan Machenhauer, it offers also a range of printed bags and knitwear made in Italy. Around €70 for a bag.

Left - Épice string bags

Copenhagen ciff revolver trends trade shows Bobby Rocky Fun fur trends SS20 menswearReal Fun Fur

It was inevitable that the fun fur movement would touch menswear at some point. But, for those worried that fun-fur/vegan just equals more plastic in the world, new Scandi coat brand, Bobby Rocky, uses woven wool - no sheep were harmed in the making - to create a range of coats. This full shaggy overcoat retails for around for a reasonable €600.

Right - Bobby Rocky wool fun fur

Brands

Copenhagen ciff revolver trends trade shows FRIEKNOCK korea trends SS20 menswear

Copenhagen ciff revolver trends trade shows FRIEKNOCK korea trends SS20 menswearFreiknock

Wishful thinking, designer, Joohyung You, looks at peace between North and South Korea for the SS20 season. This former footballer, who played for German teams, launched his label Freiknock in 2013. This season sees cute peace bears, North Korean propaganda imagery and tailoring inspired by the wardrobe of Kim Jong Un.

Left & Right - Freiknock

 

 

 

 

 

Copenhagen ciff revolver trends trade shows Maium raincosts trends SS20 menswear

Maium

The Dutch slang for water or rain, this raincoat brand has ingenious side zippers that allow the jacket to go up over your bike. Maium’s rainwear is produced from recycled plastic bottles, does not contain any harmful substances and is said to be manufactured under fair, safe and healthy working conditions. Around €135 for a coat.

Left - Maium raincoat

Copenhagen ciff revolver trends trade shows Agent New York trends SS20 menswearAgent

The third season from this New York based menswear brand. Creative Director, Terrence Williams, previously a shoe designer with Creative Recreation, with experience spent at Thom Browne, teamed up with English designer, Joshua Fronda, “to develop a playful modern adaptation to subculture classics which became Agent”.

Left - Agent

 

 

 

 

 

Copenhagen ciff revolver trends trade shows Ejder Old Street trends SS20 menswearEjder 

Based on Old Street roundabout, this multi-brand retailer is pushing its own brand label of  £60 tees and tops amongst its list of independent designer brands and trying to keep up with the ever-evolving streetwear consumer.

Left - Ejder 

Copenhagen ciff revolver trends trade shows Pseudonym trends SS20 menswear

Copenhagen ciff revolver trends trade shows Pseudonym trends SS20 menswear

Pseudonym 

A graduate of Copenhagen’s Royal Danish Academy of Fine Arts, Singaporean designer, Zheqiang Zhang, won the ‘Euro Fashion Award’ in 2018. His label, Pseudonym, is a mix of stunning silk scarves and trench coats incorporating further striking designs.

Right & Below - Pseudonym

 

 

 

 

 

Copenhagen ciff revolver trends trade shows Uncle Bright trends SS20 menswear

Copenhagen ciff revolver trends trade shows Uncle Bright shoes trends SS20 menswear

Uncle Bright

With a store in Copenhagen, Uncle Bright mixes 50s Americana with the philosophy that all garments are created to be worn with a functional yet stylish purpose

Uncle Bright says it is happy to wallow in nostalgia and never looks forward for inspiration. Most worthy of note is the handmade footwear. Manufactured in Spain at a factory with more than 100 years of experience, every single boot goes through minimum 200 different stages in production.

Left  & Below Left - Uncle Bright

 

 

Copenhagen ciff revolver trends trade shows Maium Dutch raincoat trends SS20 menswearCollaborations

In our modern age you have two hipster artistic choices; Van Gogh or Frida Kahlo? Well, Amsterdam based brand, Daily Paper, has teamed up their Dutch icon, Van Gogh. Knowing their irises from their sunflowers, this capsule collection in collaboration with the Van Gogh Museum in Amsterdam is a painterly hit on shirts, jackets and jeans.

Left & Below - Van Gogh Museum X Daily Paper

See Paris Menswear Trade Show Report - Here

Copenhagen ciff revolver trends trade shows Maium Dutch raincoat trends SS20 menswear

Published in Fashion
Friday, 05 July 2019 10:37

Paris Menswear Trade Shows SS20 Report

menswear trends PARIS TRADE SHOWS SS20 MAN 1924The big news from Paris was the arrival of CIFF, the Copenhagen trade show’s latest off-shoot. Joining Tranoi, Man/Woman and Welcome Edition, CIFF transplanted itself to a car garage in the back streets of Paris and brought with it the youngest and most cutting edge of designers from all over Europe.

This fractious and competitive Parisian trade show scene makes seeing the new season’s catwalk shows, plus all the trade shows, a juggling act. Here are the major trends and brands for SS20 from Paris catching TheChicGeek’s eye:

TRENDS

menswear trends PARIS TRADE SHOWS SS20 PERORefreshed Linen

This rather Michael Portillo of fabrics is getting a youthful reintroduction. Thanks to the return of the shirt, and the promotion of its environmental credentials, linen is returning in a more contemporary way. Bright colours and oversized, billowy shapes is offering a refreshing reinvention of linen and making it feel desirable and cool for the new SS20 menswear season.

menswear trends PARIS TRADE SHOWS SS20 DELIKATESSENTop Left - Man1924
Bottom Left - Delikatessen

Right - Péro

 

 

menswear trends PARIS TRADE SHOWS SS20 PEROLuxury India

While many think of India as a place for colourful yet cheap forms of clothing and textiles, Paris welcomed a couple of Rajasthani labels based on pure handwork in western shapes with the premium price tags to match.

Left - Péro

Péro, meaning ‘to wear’ in Marwari, the local language of Rajasthan, offered a colourful and quirky take on summer dressing for SS20. Using local materials and skills, Péro was launched by Aneeth Arora, a textile graduate from the National Institute of Design, Ahmedabad, and a fashion graduate from National Institute of Fashion Technology, Delhi. She calls herself a ‘textile and dress maker’ and what fascinates and inspires her most is the clothing and dressing styles of the local people. The new SS20 collection features cute cartoon characters in a palette of pink and green linens.

Rajesh Pratap Singh, currently based in New Delhi, belongs to Rajasthan in India. A graduate of the National Institute of Fashion Technology, Delhi, too, he worked in the fashion Industry in India and Italy for two years before introducing his own line of men’s and women’s clothing in 1997.

Singh has created his unique signature style that subtly draws from his Indian roots to craft artisanal garments that stand apart due to their faultlessly clean lines, careful detailing and international silhouettes. Singh is closely associated with Indian fabric mills. Textile experimentation spans both the very high tech as well as the traditional in the form of intensive handlooms. Singh has five standalone stores in India and the SS20 saw  the introduction of classical white tailoring with contrasting pinstripes in striking fuchsia pink and orange.

menswear trends PARIS TRADE SHOWS SS20 ORANGE CULTURE NIGERIAFuture Nigeria

With Nigeria’s growing population set to overtake the USA’s by 2050, according to a United Nations report, and it is forecasted that over half of the expected growth between 2017 and 2050 is likely to occur in Africa, then it makes sense for focus to turn to this part of the world.

Left - Orange Culture

Promoting Lagos Fashion Week, it is only held once a year in October due to the lack of seasons, two designers, Orange Culture and Emmy Kasbit, represented their burgeoning menswear scene.

Adebayo Oke-Lawal, who has been designing since the age of 10, started Orange Culture in 2011, after having worked with several Nigerian designers. The label is more than a clothing line Adebayo insists. It is a “movement” that covers universal silhouettes with an African touch to a creative class of men, translating into a heady mixture of Nigerian inspired print fabrics, colour and contemporary urban street wear. All pieces are manufactured in Lagos, from ethically-sourced fabrics from local Nigerian fabric makers.

Founded by Emmanuel Okoro, Emmy Kasbit makes use of local artisans by bringing traditional staples to the modern age with the use of indigenous fabrics mixed with sartorial classics to create timeless pieces for the new African Man. 

He was a fashion focus finalist at Lagos Fashion and Design Week 2017 after which he was awarded the recipient of the Fashion focus fund formerly known as Young Designer of the year. 

 

menswear trends PARIS TRADE SHOWS SS20 DR S BAGS REUSABLENEW BRANDS

Dr S

Dr S is a new, independent, upstart brand born and bred in East London. On a single-minded mission to upcycle, recycle and repurpose reclaimed materials, Dr S is obsessed with regeneration. Each bag is made of over 80% upcycled materials- from discarded offcuts to forgotten rolls found in the storage rooms of cooperating fashion studios.

Bike inner tubes make handles, while seatbelt are reconfigured as body straps.

menswear trends PARIS TRADE SHOWS SS20 LA PERRUQUELa Perruque

La Perruque develops artisanal, minimal and timeless leather goods with a focus on functionality and refined details. The products are all handmade in their workshop in Malmö, Sweden, but they are soon to up sticks and move to Paris and open a retail store which will also function as a workshop.

The leathers come from the best international suppliers, they share a supplier with Hermès, and promise their accessorise will age beautifully and get a nice patina over the time. The leathers are natural and have not been covered by a synthetic top finish. It means their colour will evolve with time and sun exposure.

menswear trends PARIS TRADE SHOWS SS20 SUNFLOWERSunflower

From Copenhagen and the hands of Ulrik Pedersen - previously at NN07 - Sunflower wants to provide something longer lasting within the men’s clothing market. The method of production is as important as the final product, with an instance on sourcing the best quality fabrics, technical innovation and make.

SS20 sees metallic pinstripes and a focus on considered separates for those who still want something smart while imbued with Scandi cool.

menswear trends PARIS TRADE SHOWS SS20 TOLU COKERTolu Coker

Brixton based, this British-Nigerian fashion designer is offering hand-finished and artistic unisex pieces inspired by ‘politics of identity and social climates’.

Following several successful stints at Maison Margiela, J.W. Anderson and Celine, the London- born designer graduated from the prestigious Central Saint Martin's Design school in June 2017 with First Class Honours.

The young designer was recently shortlisted as a finalist in the ASOS Fashion Discovery 2018, and is a triple-award winner of the globally-acclaimed ITS 2018, where she took home a hat trick of awards across both Fashion and Artwork categories - The Diesel Award, The Vogue Talents Award and The ITS Time For Coffee Award. 

menswear trends PARIS TRADE SHOWS SS20 JOHN BOOTH X SUNSPELCOLLABORATIONS

John Booth X Sunspel

Fashion loves an artist of the season and the Scottish born, John Booth, with his colourful signature FA Cup-earred men is SS20’s. Following on from a recent collaboration with the Scottish accessorises brand, Begg & Co., he has now teamed up with Nottingham’s Sunspel. Offering a large collaboration of T-shirts, swim shorts, camp collar shirt and jacket in Booth’s palette of clashing primaries, it is a refreshing injection of colour in Sunspel’s reliable stable of basics.

See Berlin Trade Shows Report SS20 - here

 

 

 

 

 

 

 

 

 

Published in Fashion

Barena Venice print linen shorts top menswear productsThese were some of my favourite pieces from the SS19 trade shows. First seen at Pitti in Florence and then later in Copenhagen on the Barena, the Venice-based fashion brand, stand, they hadn’t disappeared out of my head and I was itching for them to drop. 

Featuring a stunning print of Venice, one of the most beautiful and individual cities in the world, they are stylish, oversized linen garments which you could wear separately or all together for that complete Peggy Guggenheim look.

Left & Below - Barena - BERMUDA (Shorts) AGRO SCHIAVON UNICO - €195, CAMICIA (Shirt) SOLANA MARTINO UNICO - €235

Barena Venice print linen shorts top menswear products

Barena Venice print linen shorts top menswear products

Published in Fashion
Wednesday, 13 February 2019 15:18

Copenhagen Menswear Trade Shows AW19 Report

Copenhagen ciff revolver trends trade shows trends AW19 menswearDepending on how you look at it, Copenhagen's shows are either late or early. It’s the end of the men’s calendar and the beginning of the women’s. Copenhagen has two main trade shows: Revolver and CIFF. Revolver is more condensed and in the upper mid-market of men’s and women’s brands, while CIFF runs the full spectrum from East London’s finest to affordable and wearable mainstream brands and designers.

Here are the trends and brands to know for AW19:

Left - A display at CIFF AW19

TRENDS

Copenhagen ciff revolver bum bum bag trends trade shows trends AW19 menswear

Practical Harnesses

Seen on the red-carpet thanks to Abloh’s Louis Vuitton, the harness, with attached pockets, is the natural successor to the bum bag. The cross-body straps and practicality, makes it look fresh and incorporates better into an outfit. This is about sports and travel while being hands-free. New brands offering these styles are “BumBumBag” from France and “Taikan” from Canada.

Right - New affordble accessories brand from France, BumBumBag

 

Copenhagen ciff revolver trends trade shows trends AW19 menswear pullover recycled cashmere

Recycled Cashmere

This was a trend that I noticed at Pitti Uomo. The economics of recycling relies on the material having a higher monetary value and cashmere is one such raw fibre. Danish brand Pullover, www.pullover.dk is collecting old cashmere knitwear, taking it to Italy, removing all buttons, care labels and necklabels and separating into colours.

They then shred the fibres, mix with virgin cashmere to spin new yarn. The final garment contains 70% recycled cashmere and 30% new.

Left - Danish brand, Pullover's display of the different cashmere makers going into its recycled cashmere jumpers

 

 

 

 

 

 

Copenhagen ciff revolver trends trade shows trends AW19 menswear

Copenhagen ciff revolver trends trade shows trends AW19 menswear

The Cool Quilted Slipper

The Millennials and Generation Z aren’t leaving the house, so the cool slipper is where the money is in young footwear ATM. Something fun and affordable, these quilted versions look young and comfortable. Brands such as Woolrich, The North Face and Crocs each showed their versions.

See new brand “Coma Toes” in Berlin

From Left - Woolrich, The North Face

  

 

Copenhagen ciff Vagabond shoes revolver trends trade shows trends AW19 menswear

Return of the Brogue

If minimal Scandi footwear brands like Vagabond are reintroducing the brogue then you know it’s the direction footwear is going in. As we see a contraction in sports shoes, we’ll see a swing back to leather shoes and in particular brogue styles.

Left - Vagabond brogues

Christian Sneum Copenhagen ciff revolver trends trade shows trends AW19 menswear

BRANDS

Sneum

Christian Sneum worked at Valentino for 12 years before launching his own, eponymous label. New for AW19, it’s a dark take on western/army wear including accessories and footwear offering exaggerated details in classic menswear styles.

Left - Sneum, new brand by a former Valentino designer

 

 

 

 

 

 

Dear Vanessa Copenhagen ciff revolver trends trade shows trends AW19 menswear

Dear Vanessa

This Dutch label is inspired by the name Vanessa. Interestingly, the name was invented by the author Jonathan Swift for Esther Vanhomrigh, whom Swift had met in 1708 and tutored. The name was created by taking “Van” from Vanhomrigh's last name and adding "Essa", a pet name for Esther. A soft palette of pastels comes in waisted coats, knitwear and trainers in this feminised feeling men's collection.

Left - New Dutch brand inspired by Jonathan Swift's invention of the name Vanessa

Asposrtguesas cork Copenhagen ciff revolver trends trade shows trends AW19 menswear

Asportuguesas

The vast majority of wine bottles no longer contain a cork, so what has happened to that centuries old Portguese commodity? Asportuguesas is a new footwear concept using the harvest from these oak trees. The world’s first cork flip-flops brand, it uses a 100% natural raw material that is born in a tree and is retrieved every nine years, without the tree ever being cut.

Left - Cork soles giving Asportuguesas a sustainable base

 

 

 

 

 

 

Haerveark Copenhagen ciff revolver trends trade shows trends AW19 menswear

Haervaerk

Meaning “Vandalism” in Danish, Haervaerk is a Gorillaz-type, gaming looking label of brightly coloured unisex clothing. Their uniform is metamorphorsed by the oil sea, wet asphalt and the rusty containers that litter the Danish seafront. 

Niels Gundtoft Hansen, the lead designer, grew up in Denmark and is imbuing the collections with a Nordic identity. Originally hailing from Copenhagen, Hansen studied at London’s prestigious Royal College of Art. His 2016 graduate collection won the Only the Brave award at ITS – the International Talent Support contest in Trieste Italy. Marie Munk, as well a Danish graduate from the Royal College of Art, became partner in Hærværk in spring 2017.

 

 

 

 

 

 

 

Cottweiler allegri Copenhagen ciff revolver trends trade shows trends AW19 menswear

Cottweiler reebok trainers sneakers Copenhagen ciff revolver trends trade shows trends AW19 menswear

Collaborations for AW19

Nicholas Daley for Fred Perry

Rising British menswear star, Nicholas Daley, has been tapped up by Fred Perry for this first collaborative collection. As well as working with adidas Originals for AW19, Daley offers his mixing of styles influenced by his Caribbean and Scottish backgrounds. Think madras camp collar shirts and bold tracksuits inspired by his father’s nightclub.

Cottweiler for Reebok and Allegri

Matthew Dainty and Ben Cottrell of British brand Cottweiler have worked with the Italian outerwear maker, Allegri, and Reebok for two further collaborations, this season. This is a continued relationship with Reebok featuring a new slip-on loafer and the 10 raincoats with Allegri are inspired by the deep sea and its underwater world using their respected fabrication.

From far left - Cottweiler X Allegri, Cottweiler's loafer for Reebook

Published in Fashion
Friday, 09 November 2018 16:53

Label To Know Phipps International

Phipps International menswear label to knowIt was while at the Copenhagen fashion trade show, CIFF, previewing the forthcoming SS19 collections, when I noticed Phipps International. It was a print featuring extinct animals and the quirky and current twist on Americana and the great outdoors that made me stop and take note.

Left - Phipps International - Cotton-terry track top- £620 from Matchesfashion.com

I soon discovered that the previous collection, AW18, had been bought by matchesfashion.com and is available now.

Phipps International was established in 2017 by Spencer Phipps. Born and raised in San Francisco, he studied at Parsons School of Design in New York City graduating in 2008 with a nomination as “designer of the year” for his final year collection - an initial exploration of sustainable fashion.

He started his career at Marc Jacobs as part of the menswear design team and after, relocated to Antwerp to work with Dries Van Noten. 

Phipps International menswear label to know

Currently based in Paris, Phipps, was founded on the principles of respect and curiosity for the natural world. 

“We are exploring the concept of sustainability and environmental responsibility in the realm of style. Our goal is to change the way we as a culture consume by creating products that are made with respect for the environment, that can educate and enhance lives. We are always striving to improve our practice as we move forward and, as a modern fashion company, we are simply trying to do the right thing,” says Phipps.

Right - Phipps International SS19 - The extinct species print shirt that caught me eye at CIFF

What started as a small T-shirt project between friends has rapidly grown to become a modern, globally conscious fashion brand focused on building a like-minded community with the goal of re-connecting consumers to nature and the world around them. 

The products are said to be made with integrity and are created with consideration for the environment using sustainable manufacturing practices and eco-friendly materials. Many of its producers are certified by GOTS or other environmental certification organisations which help to ensure that our products are made ethically. 

Phipps International menswear label to know

In addition, most of their garments are made in Portugal which, as a country, is a global leader in the development of sustainable practices. All of their manufacturers there are required by law to recycle their waste appropriately, re-use treatable water, use alternative energy as much as possible, and follow fair trade labour practices. 

Left - One of the jackets of the season SS19

 

Published in Labels To Know
Monday, 14 August 2017 10:25

ChicGeek Comment The Man In The Dress

Chris Evans Son Boy In A Dress Gender Identity

I’ve just got back from Copenhagen, the final stop on the men’s fashion week and trade show circuit. CIFF is the main show with a mix of high-fashion, young designers and what can only be described as clothing, at best, in the halls at the back.

Left - What's not to love? Chris Evans' son, Eli, looking adorable

Ignoring that, the front lobby section had been curated with new brands, some from America, some from Sweden, the UK, and Beams from Japan, who as well as having their own eponymous brand, supports many others.

Because CIFF is so late in the men’s calendar it starts to merge with women’s, which is only just starting: so, it’s late for one and early for the other.

One of the rails of clothes in the Beams section was a patterned dress with frills, and while, before, my instinct is a mental brake. A “this is women’s” thought springs into my head and then you about turn to find the closest rail of men’s for safety. This time it felt different. While not quite there yet myself, this dress could have been for men. It could have been unisex, it could be anything. And, that’s how I feel things are going, in fashion terms anyway.

Anything really does go. Men have got so experimental that if they want to wear a dress, they can wear a dress, and it’s just a person in a dress. Gender not defined. They’re not trying to be a woman. I don’t want to get into the minefield of gender politics, this is purely a fashion instinct, but it feels like we’re on the cusp of that change.

This reminds me of Chris Evans’ son pictured in his green lamé dress. Obviously a fan of David Walliams’ book, The Boy In The Dress, he went out dressed as only a fan would do.

What’s changed is people don't care. Well, the parents don’t. The kids never did. 

This little boy looking adorable in his dress is saying nothing more than he’s making an effort and fan-boy(girl)ing - whatever - to his favourite book. It’s just a great thing that he’s reading.

This is not about him wanting to be a girl, this is him wearing what he wanted to wear on this occasion. 

Okay, so some will take some convincing, but it feels like the door is open if you want to push through it. Are we brave enough?

Published in The Fashion Archives
Monday, 17 July 2017 15:16

Trend Men’s Sunglasses 2017

Men's sunglasses Gosha Rubchinskiy retrosuperfuture wraparound

It’s not gone Pete Tong, it’s gone Judge Jules! You don’t get more 90s than a pair of yellow lensed wraparound sunglasses.

I first saw these Gosha Rubchinskiy X Retrosuperfuture collaboration sunglasses at the CIFF tradeshow in Copenhagen in January. They were just about to be released. And, while they’ve sold out, the image stuck with me. There’s something disconcertingly bad about them, yet still fresh.

Style icons, the term used very loosely, such as Bono or Eyeball Paul spring to mind. I expect a lot of the sunglasses companies to start making similar styles for SS18. Lookout for bug-eye shapes and light coloured lenses.

Left - Gosha Rubchinskiy X Super by Retrosuperfuture - £200

Below - Gosha Rubchinskiy SS17

Men's sunglasses Gosha Rubchinskiy retrosuperfuture wraparound

Men's sunglasses Gosha Rubchinskiy retrosuperfuture wraparound

Men's sunglasses Gosha Rubchinskiy retrosuperfuture wraparound

Men's sunglasses Gosha Rubchinskiy retrosuperfuture wraparound

Below From Left - The wraparound Trinity of Judge Jules, Eyeball Paul & Bono

 

Published in The Fashion Archives

N/A Socks New York Nick LewisThe fashion business likes a ‘category’. The more categories the more product and the more money, hopefully. If only it was that easy.

Designers and brands like to enter a category, be it jeans, underwear or sunglasses, usually partnering with a manufacturing expert in that field, and expand their businesses one category at a time. Take Tom Ford for example, he is just about to go into underwear after mastering jeans, sunglasses, beauty and trainers, in no particular order.

Left - N/A Necessary Anywhere socks available at Oki-Ni & Harvey Nichols

Underwear is one of the biggest money spinners for brands. People will pay a premium for somebody else’s name on their waistband - not really sure why - and entire brands like Calvin Klein and Versace are built on their underwear categories. They can charge a premium for something that is cheap to make.

And while the underwear category has matured into a reliable cash cow for many, the sock business seems so much trickier. There aren’t many designers or brands who have owned the category. With the exception of Paul Smith, designers produce the odd sock for collections, but don’t fully enter or develop the category. It wasn't that long ago that Burberry pulled out of the category and they make everything.

It’s interesting how people are willing to spend on underwear, but not on socks. We do have quality sock brands such as the German Falke and the British Panterella and Corgi, but there seems to be a ceiling on the pricing. People think socks should be cheap and when brands like Vetements and Gucci do socks at high prices - think nearing three figures - they seem like one of the most frivolouss purchases you can make and are usually a one-off show piece rather than entering the category.

The branded sock market seems to fall into two categories: sports and colourful office-type socks. There’s definitely a gap for something in between. So, it was at the recent CIFF fashion trade show in Copenhagen that I found N/A from New York. 

When I searched ’N/A New York’ I got plenty of Narcotics Anonymous meetings, but it actually stands for ‘Necessary Anywhere’  and is influenced by the ‘everyday grind’. To the British that's walking (thought Americans didn't do that anyway!). They believe it’s vital to get up every day with the aspiration to move ourselves forward.

Founded in 2015 by Nick Lewis with six socks, these premium knit socks marry innovative textures with classic colours and patterns. When people pay for socks they usually go for something colourful and playful, N/A seems to have produced a cool sock which marries sports and fashion. They’re about £15, which, while more than your average three pack, aren’t extortionate. They fit somewhere between your smart socks and your sports socks and could, potentially, signal a new category within this difficult category. 

Published in Labels To Know