Coach introduces a new fragrance for men. It is said to have a New York attitude and an American authenticity. Coach For Men starts with an energetic top note of crisp and effervescent green Nashi pear. A spicy burst of cardamom adds warmth, complexity and a subtle touch of sweetness. The scent ends with a textured base of vetiver—earthy, woody and green—layered with hints of suede and ambergris.
Left - One of the best bottles I've seen this year Coach For Men
TheChicGeek says, “In the battle for mainstream luxury - which is where all the money is BTW - Coach have a real energy right now. They feel like they are leading, rather than following, and have, finally, made Coach a recognised and desired brand in the UK and Europe.
This is their first men’s fragrance under their new license deal - they were previously with Esteé Lauder.
I really like the packaging: the ombré flacon and embossed logo with the name on the a leather tag is strong yet subtle branding. Even the textured calf-skin-like finish on the box is a nice touch.
The juice is commercial, but, that’s expected. The best bit is the dry down which soft and warm and without anything jarring or dominating.
The face is James Franco. I thought they would have chosen somebody a bit younger. Coach has been pushing a more collegiate, youthful feel and James Franco, pushing 40, is a bit done and has been used by other brands before. I personally think of Chloe Moretz and Brooklyn Beckham as Coach’s target image now: young and cool. But, this fragrance certainly works on its own."
Right - Too old for the new Coach? The Coach For Men face James Franco.
Coach For Men - Out 12th September 2017 40ml - 100ml - £29 - £62
You walk into the new Coach store on Regent Street and the first thing to confront you is Rexy, Coach’s T-Rex dinosaur. This isn’t the replacement for Dippy the Diplodocus, the Natural History Museum’s famous dinosaur, which is going on a regional tour, but it’s just as magnetic.
Left - Putting the sexy into Rexy!
The new store is impressive. It feels like a one-off. Coach has always been a perfectly acceptable, mid-market and luxury with a small l, brand.
Right - The handbags move around the Heath Robinson-type contraption
But, with this new store they’ve really stepped it up a gear. It shows a Creative Director - Stuart Vevers - putting himself into the brand and being allowed to do so. What they’ve done is thought about injecting personality and identity rather than focus solely on ‘luxury’.
So many brands get fixated on luxury and forget about identity and personality. For some, it’s all about the Carrara marble and shiny finishes and they’ve started to look soulless, empty and, ultimately, boring.
Left - Coach Regent Street's giant Rexy is going to be auctioned off
The new Coach store has a mechanical track with bags running along it, a giant pink neon dinosaur in the window and special product, downstairs, designed with British tourist badges and travel souvenir symbols. It’s fun without being gimmicky. It feels like somebody has thought about it rather than simply rolling out a format the world over. Yawn.
In contrast, I popped into the new handbag hall in Selfridges. The biggest in the world, when finished, it has all the usual suspects: Valentino, Celine, Balenciaga, Chanel, Burberry, all with their signature shop-fits. It all feels so predictable and formulaic. The only one of interest was Gucci with a mosaic floor featuring their, now, signature wasps.
Luxury needs personality. It needs a strong individual to lead with instinct and intuition. Brands need to create newness and not just consistency. Coach seems to not only made Rexy sexy, but also fun. It's approachable and welcoming. If brands are going to get us off our sofas, offline and outside, there needs to be something worthy of going out for.
Coach Creative Director, Stuart Vevers, has been slowly building Coach's fashion credibility. Expanding the American brand's fashion collections, including a full menswear show in London, the British designer is adding cool to Coach's accessory heritage.
This season was all about contrast leather jackets and buffalo checked knitwear mixed with an element of 90s grunge.
Get involved #TheChicGeekCollections
Credits - All clothes & shoes Coach AW16
Shot by Robin Forster on OlympusPEN
Looking menacing on TheChicGeek’s seat at the recent Coach menswear show, during LCM, was this large T Rex bag charm. Designed to hang from your bag straps or you could simply put it sit on a shelf, it’s one of the signature designs from Coach’s Creative Director, Stuart Vevers.
CLOSING DATE: 18th October 2016 at 11.59pm - Winner(s) will be informed by email!
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Where was everybody? That could have been the final statement when it came to London’s latest round of men’s shows and presentations. Having dropped from 77 to 57, the number of brands showing was a reflection in the current oversupply of fashion brands and collections. LCM felt a little vacant and, unfortunately, what was left didn’t exactly set the menswear world on fire.
Here are a few trends TheChicGeek spied to take us into the new year:
It's 40 years since punk first burst on to the British streetwear scene and to celebrate designers have been getting creative with a bottle of Domestos.
From Left - Casely-Hayford, Mihara Yasuhiro (See how to make your own pair of bleachers - here)
Tracey Emin rang, she wants her spare bed back! Could it be a comment on generation rent and the nomad status of today’s young and creative generation or maybe it was simply the lazy option. Expect to see 'Dreams' as the headline sponsor of the next LCM or London Fashion Week Men’s as it is now called.
From Left - Per Götesson, Edward Crutchley
Nothing says 'playful' like Terry towelling. And while a playsuit maybe taking things too far, if you've got the legs...
From Left - Sibling, Topman Design
Flag To The Mast
Tie your sartorial flag to the mast and dress like a walking United Nations.
Both Craig Green
Colouring in is so 2015! Get that Sharpie out and start to doodle to your heart's content.
Below - Coach
Zips go man-sized, this season, and take centre stage.
From Left - Mihara Yasuhiro, JW Anderson, Mihara Yasuhiro
Large lapels yet streamlined shapes make this a contemporary seventies revival.
Fashion tribes take inspiration from ethnic jewellery and the play with masculinity and decoration.
Left - Casely-Hayford, Wales Bonner, Charles Jeffrey
The colour combo of the season. Bubblegum to fuchsia, lime to forest, these two colours work in every combination.
Both JW Anderson (See more from this trend in Milan)
TheChicGeek takes a trip. Thanks to Coach and their new Spring 16 men’s capsule collection, TheChicGeek stands out from the crowd in bold colour and pattern.
Inspired by 60s West Coast psychedelia, the collection references everything from The Beach Boys, 90s New York hip-hop and the Kennedys.
Stocked in three Selfridges stores - London, Birmingham & Manchester - and online, this collection has the style, simplicity and ease needed when travelling this summer.
The days of travelling in style are back! Where are you going? Get involved #CoachMens2016
Credits - All Coach - C101 Low Top Sneakers, Tiger Print Leather Backpack, Psychedelic printed blouson (exclusive to Selfridges), Wild Cat Marine Tiger T-Shirt
Orange bench by Friso Kramer @rocketgallery
From the frow to standing at the back! TheChicGeek was all over the recent menswear shows at London Collections: Men. Here are the trends that caught his eye:
Copper - That highlight orange has become slightly dirtier and more grown up.
From Far Left - Craig Green, Katie Eary, Hopman Design, Oliver Spencer
Grunge - Nobody’s ever made money from selling grunge, it’s kind of the point, no?
From Far Left - Topman Design, Burberry, J.W. Anderson
Neck Scarves - Double knot it for accessory impact.
Both Margaret Howell
Soft 70s Teddy Bear Hair - Layers, Bowl Cut, or simply ask for an 'Abigail's Party' next time you're at the barbers.
Below From Left - Lou Dalton, Burberry
Cropped Mid-Driff - Not since Mark Owen in the Relight My Fire Video have I been this excited about the male midriff. AW16's new, chilly erogenous zone!
From Far Left - Agi & Sam, Astrid Andersen
Inside Out Sheepskins - You could just turn last year's inside out, but it probably won't look as good!
From Far Left - Coach, James Long, 1205
Sequins - These were dress-down sequins on sportswear and simple tops.
Burberry, James Long
Silk - Menswear bedroom eyes with luxurious plain or printed silks in bedroom shapes.
Below - Katie Eary, Topman Design
The first menswear outing from American brand, Coach, saw some of the best and largest sheepskins of the season. New Creative Director, Brit, Stuart Vevers, reinterpreted his womenswear coats for men with huge furry pockets and contrast detailing ending with TheChicGeek in a look that would make Del Boy proud!
Credits - All AW15 Coach
Coat Exclusive To Selfridges
Shot by Robin Forster on #OlympusPEN
The home of TheChicGeek and menswear, London was a four day spectacular of the creative East London meeting the more refined West. Here is TheChicGeek’s scrapbook of men's trends for #SS16:
Designers have realised that we no longer want to be handicapped by our manbags while we still have the issue of having many additional things to carry. So, why not make a feature of your bulging pockets?
From Left - Lou Dalton, Hardy Amies
Men have become so brave, today, with colour that neon is no longer the scary super tone it used to be. More of an accent, think of it like your wardrobe highlighter.
From Left - Hardy Amies, Topman Design
Horizontal, vertical, anyway you like. It may look a little 'Inmate Chic', but, hey, it's all about the swagger.
From Left - Topman Design, Agi & Sam
The luxury item of SS16. This season, suede is a hybrid between a shirt and a jacket. Just make sure it's in the softest, butteriest suede in an earthy reddy brown tone.
From Left - Oliver Spencer, Gieves & Hawkes
Male lace or 'Mace' can be as dangerous as it sounds. It's probably best layered with glimpses, rather than full on out there, unless you're as a skinny as a Burberry model.
Left - Both Burberry Prorsum
Yabba dabba doo or don't depending on how you feel about animal prints. These should look like fun animals: the kind you'd win at the fair!
From Left - Coach, Burberry Prorsum
I always feel Winston Churchill's boiler suit inspires these kind of bomber/Harrington type suits. The new dress down dress up for those wanting to look put together while looking young, sporty and contemporary.
From Left - Dunhill, Topman Design
Peter Pan, Princess or plain old PJ, the shirt colour is light, relaxed and open for the forthcoming SS16 season.
From Left - Alexander McQueen, Hardy Amies
With thanks to Smart ForFour