Daniel Fletcher had a play with short, tailored jackets and long, side-poppered trousers ending in open flares which made the models look about 7ft tall. It was almost freakish proportions and lost some of its elegance, especially at a time when shorter jackets are starting to look a little dated. Standout items included silk shirts - or maybe they were very sheer cotton - featuring breasts and rope designs, while in accessorises briefcases were emblazoned with ‘Danny’, from a designer who has the potential to give us more desirable pieces.
This was Sharon Wauchob’s first men’s collection and she’d teamed up with Savile Row tailors, Norton & Sons, owned by E Tautz’s Patrick Grant, to finesse the tailoring.
The Irish designer showed, in ethereal surroundings, All Saints, just off Oxford Street, a collection that perfectly complemented the backdrop. This was one of the highlights of the entire week and the most grown up, yet it felt contemporary, desirable and luxurious, in the old fashion sense of the word.
Standouts were the super-creased shirts with silver threading and a sheer evening shirt showing off this season’s new erogenous zone, the male back.
A sea of ugly trainers sat down to watch the Liam Hodges collection. Feeling ‘Crapped Out’, it was a play with bad taste - British roast pork tan lines and tribal face tattoos, anyone? - but, there was plenty to buy into - the sports socks and badges - and even a Gucci-type hibiscus homage which was decidedly less polished and more interesting. Best thing I’ve seen from him.
While the temperature on Floral Street for Qasimi’s show climbed, so did the colour palette on the catwalk. Lots of oranges in earthy and spice tones played with larger shapes and Arabic slogan hoodies referenced the designer’s background. There’s a growing momentum to the Qasimi brand.
What did TheChicGeek wear? Credits - Suit - Jigsaw, Bag - River Island, T-Shirt - Band Of Outsiders, Neckerchief - Etro, Woggle - eBay, Spectacles - Lunetterie Generale
See LFWM Day 1 - here
Big Coloured Bags
If you're a man carry man-sized stuff around, you need a man-sized bag, obvs. Matching it with your hair is up to you.
From Far Left - Tourne de Transmission, Berthold
LOVE & PEACE
Who was it that once sang, ‘All you need is love’? Well, whomever it was, London needs a bit of a cuddle right now.
Below - Oliver Spencer, Bodybound
Just as orange has become a menswear staple colour, it's now time for primary yellow.
From Far Left - Kiko Kostadinov, Berthold
Androgynous ‘Non Binary’ Club Kids
Men’s and women’s fashion collections are merging so they may as well make it all androgynous, unisex and non-binary. They’ll save a fortune!
Anything goes? Yep! Read more here
From Far Left - Charles Jeffrey Loverboy, Art School
Alf Garnett becomes the style icon for SS18.
From Below Left - Per Götesson, Nicholas Daley, Bodybound, Katie Eary
Networking, fashionably so.
Far Left - Miharayasuhiro, Blood Brother
Selvedge tape continues to proclaim you allegiance.
Below - Bobby Abley, Christopher Raeburn
Striped Rowing Jackets
From Below Left - Topman Design, Songzio, Hackett, Kent & Curwen, Kent & Curwen
Border control. Who needs the eye scanner when you can wear this?
Left - Bobby Abley
The first rule of fashion week - always end your show on a high.
Below - Bobby Abley, Liam Hodges
Fashion gets streamlined. Bike optional.
From Far Left - Martine Rose, Daniel W Fletcher, Wan Hung
Fashion loves a few pointless dangly bits.
From Below - Tourne de Transmission, D.GNAK
Who knew big zips could be so slimming?
Both - Miharayasuhiro
London’s men’s fashion week got its Ronseal title, this season, replacing the old London Collections: Men moniker. The change didn’t make any difference to the lack of content and money, unfortunately, but, hopefully, it meant more to the wider public with many still not realising there even was a men’s fashion week in London.
Left - Daniel W Fletcher Presentation
London and Britain, is good at fashion, we’re good at menswear, we should celebrate it and this is the event to do that at. Twice a year, we come together, test the temperature of the industry and move forward in the way fashion always does. There will always be ups and downs and better and worse seasons, but ultimately it’s big business, from luxury to high-street, and we’re one of the best at it. Let’s champion that.
LFWM is just more pointless than previously, yet still necessary. It needs to be done, otherwise other cities will take the focus away from London and London needs to seen as a centre of ideas and fashion.
When we leave Europe, the British Fashion Council need to lobby the government for more funding for an industry that employs so many people and encourages people to visit and shop in the UK. If we’re going to build a successful post-European future we need to focus on areas we are good at. Creativity is one of those areas. Fashion links many of these together and is the energy and catalyst for newness.
When then pedestrianise Oxford Street, fashion weeks should move there into see-through marquees and become inclusive to those interested in it and bankrolling it on the pavements either side.
What’s the opposite to ‘having a moment’? Because this is what menswear is currently facing. It’s not solely a London problem, affecting all the main fashion cities, but as fashion is a business, when it needs to change and save money, things get cut.
There was lots of talk during LFWM about whether this would be the last one, but I think if it was going to disappear it would have done so this season. The doom and gloom of the last LC:M was replaced with an optimism that things can only get better and the acceptance that those big brands, now missing, are gone. It’s okay, nobody died.
This was a medicated fashion week. A fashion week on Prozac. Things weren’t as important as before, so it felt more democratic. The must-have tickets didn’t exist so people were more equal than ever. The have and have-nots of fashion weren’t as separate and it felt more inclusive and less frantic.
One of the problems I have it predictablity. Designers showing exactly what you think they’re going to show. They don’t move their collections on. I don’t expect a 180 u-turn every season, but as nobody is really buying anything anyway what do they have to lose? They just make you wonder why you turned up. A signature style is fine, but a designer known for tasteful newness will always excel.
Another, is this idea that fashion collections look a certain way. It’s all a bit graduate Fashion Scout, and was new sometime in the Thatcher era. The bong-bong-bong music and po-faced press releases suck the life out of the spectacle and the audience and has the bullshit detector on max. Fashion always needs its wanky, taking-itself-too-seriously label, I get that, but there’s only so much eye rolling one can do.
So, let’s think positive. When things hit rock bottom things can only go up. This half glass full attitude to men’s is what will keep it going. Those big brands disappearing will create room for something new: a vacuum for the future. The future is close, we just need to entertain ourselves until it arrives.
This is young menswear designer, Daniel W. Fletcher's first collection - he's already won a ChicGeek Award - This, his SS16 collection, was picked up by American retailer Opening Ceremony and is emblazoned with 'Peckham Pony Club', in reference to the social change inner city areas are experiencing, particularly in London.
Peckham in South London was once the preserve of Del Boy and his three wheeled van, it's now become another hip(ster) neighbourhood as people have been priced out of the centre or want to move in closer from the suburbs. Daniel's collection has that retro Cardin/Courrègges futurist vibe going on with its white, baby blue and red palette. The shaved fur trims and cocoon leathers add a luxurious touch while the Peckham Pony Club slogans add a humourous and fun touch. This #SS16 collection is far from pony.
Credits - All Clothes Daniel W. Fletcher SS16, Watch - Mondaine, Monkey Boots - KG Kurt Geiger
Shot by Robin Forster on OlympusPEN
More images & video below
Another year, another crop of prestigious ChicGeek Awards. Fashion years are longer than dog years, crammed full of so much celebrity, business and unpredictability, it feels like a never-ending rollercoaster of stylish ups and downs.
And, what a stylish year 2015 was. This was the year the Apple Watch arrived, Gucci became cool again and the British high-street took over the world. Here’s what TheChicGeek rated for 2015:
Get involved #TheChicGeekAwards
Best Label of 2015 - GUCCI
Creative directors of fashion brands get replaced all the time. They come and go quicker than many football managers, but without as much drama! Historical Italian house, Gucci, was crying out for a fresh injection of ideas for a very long time, but it’s the speed and quality of the turnaround that has made it TheChicGeek’s Label of the Year.
Thanks to Alessandro Michele, the new Creative Director, it completed an 180 degree turnaround into the ultimate geek-chic look of fantasy dressing within one and a half seasons. Gone was the obviously sexual to something that is sophisticated, clever and interesting.
When you’re the world’s second largest luxury goods company and you decide to change this drastically, it has a huge global influence. I was just pleasantly surprised how radical and comprehensive it has been.
His first collection (AW15) of androgyny had many of us thinking "we’ve seen this before", but it’s the subsequent Cruise collections, campaigns and store refurbishments that has cemented this new look of vintage maximalism.
Gucci has become the buzziest label of late and looks set to continue its dominance. Unfortunately, high-street menswear isn’t copying it straight away, but expect to see details and influences in the coming few months. You can always add a simple grosgrain ribbon to your silk shirt!
A double GG belt buckle hasn’t been this cool since the 90s, but this one is in a more delicate font finished in vintage brass.
Gucci has added much needed excitement back into fashion, but there are so many ideas in each collection I’m scared there aren’t enough ideas to go around. Let’s just hope it doesn’t run out of steam anytime soon. I can’t wait to see what he comes up with next.
Best New Label of 2015 - DANIEL W. FLETCHER
Selling designer menswear is a difficult business. Men with deep enough pockets are traditionally conservative and those with the will often don’t have the way. So, any new designer menswear label that appears has to be admired.
A new menswear label that caught my eye was Daniel W. Fletcher. Originally from Chester, the brand was founded shortly after Daniel finished at Central Saint Martins, this year, after studying Fashion Design: Menswear, and his graduate collection was picked up by Opening Ceremony who will be the exclusive stockist of a capsule of 8 pieces from this first SS16 collection.
The collection - Peckham Pony Club - is a reaction to the gentrification and re-development of urban space in London. The writings of Ruth Glass and witnessing first hand the gentrification of London neighbourhoods inspired a collection which aims to capture the essence of the urban gentry which Glass defined.
Peckham, in South-East London, provided a backdrop for a collection which reflects the mix of cultures and styles as a result of socio-economic change, whilst highlighting the effects of regeneration schemes and the displacement of long term residents.
Featuring shaved mink collars, silk pyjama shirts and stretch leggings in a palette of baby blue, white and black, it has a retro-futurism quality with humorous touches with the ‘Peckham Pony Club’ branding. I’m wearing a look in a forthcoming OOTD and it sure beats all those Peckham hipsters in their Barbour jackets.
Best High Street of 2015 - NEW LOOK
After a few false starts, this was the year New Look’s menswear finally made it into the pantheon of men’s British high-street retailers. Menswear became a new focus of their business with 4 standalone men’s stores opening across the UK and another 20 are planned for the new year.
The collections became more trend lead and sophisticated with some of the best suede pieces I’d seen this season regardless of price point.
New Look menswear grew up without losing its youthful side and became a bonafide menswear player in what must be the most competitive affordable menswear market in the world.
As if we weren’t spoilt enough with affordable menswear retailers, in 2015 New Look became another great place to find well-fitted, affordable and fashionable menswear.
Best Grooming Product 2015 - GILLETTE FUSION PROGLIDE FLEXBALL RAZOR
Razor brands often herald something ‘new’ with great fanfare when in fact it’s the same old tired concept in a new colour way or they’ve added more blades. Revolutionary.
Gillette, this year, really did come up with something new and it works.
It’s a simple concept really - a sprung ball that can move up, down and sideways following the different contours of the face.
The FlexBall is a little bit like the Dyson of the shaving world allowing for ease of movement and a close, safer shave.
When the hipsters rediscover shaving again they’ll be pleased to know it’s got a lot easier and more comfortable since they last did it thanks to this.
Best Grooming Brand 2015 - KIEHL’S
American grooming brand, Kiehl’s, seemed to have the most innovation this year. Admittedly, a lot of it was unisex, but it still introduced me to facial oils and leave on overnight masks.
Kiehl’s has cornered the market in that pharmacy stroke skincare brand with attractive stores and simple yet recognisable packaging. They’ve expanded yet still managed to keep it cult.
I also particularly liked the Peter Max psychedelic makeover they gave their packaging for Christmas 2015.
Most Stylish Man 2015 - HARRY STYLES
Harry gets an A for effort. A stylist can take a star to water, but they certainly can’t make them drink. Harry took a tall glass of water, this year, with his floral suits from Gucci and silk pyjama shirts from Daniel W. Fletcher (above).
He’s owning that Saint Laurent/Gucci rocker look that is one part timeless and one part contemporary. It’s a tough ask being the new Mick Jagger, but it needs to come easy especially when it comes to the clothes.
He’s been cleverly distancing himself from the rest of One Direction and using his wardrobe and hair to do this. While not every outfit hits the mark, it’s the experimentation and interest that he gets TheChicGeek recognition for.
Best Fragrance 2015 - DUNHILL ICON
This was an early release in the year. dunhill ICON opens with top notes of Italian bergamot and neroli absolute intertwine with a black pepper, fusing the mid notes of cardamom lavender de Provence.
The dunhill brand was given a refresh by new designer John Ray and this was the first fragrance to complement that. The advertising for this matched the advertising for the main brand. The bottle perfectly reflected dunhill’s art-deco heritage while the fragrance was mainstream yet sophisticated and wearable.
It sits up there with Mont Blanc Legend. A modern classic.
Most Stylish Film 2015 - CRIMSON PEAK
Director Guillermo Del Toro’s spooky, gothic thriller Crimson Peak gets TheChicGeek award because of its attention to detail. While the beginning American section is a little bit Titanic, the rest is a visual feast in high-Victorian gothic.
Costume designer, Kate Hawley, fills the film with late Victorian menswear and while it does take a back-seat to the women’s costumes, it adds to the many layers of this visual feast of incest and gory mass murders.
Best Menswear Collaboration 2015 - MONCLER A
Menswear is suffering from something that I can only describe as ‘Collaboration Fatigue’, right now, so this year wasn’t as perky as it once was in the world of collaborations.
One that caught my eye was Moncler A. A Wes Anderson like exaggeration of logos and colours, Moncler A is tie-up with AMI, founded in 2011 by Parisian menswear designer Alexandre Mattiussi.
Playing with the tricolour palette - red, white and blue - of Moncler, Moncler A was a tasteful and handsome take on Moncler’s outerwear classics.
Special ChicGeek Award 2015 - CILLA BLACK
What’s Cilla Black doing on TheChicGeek Awards, you may ask, but she was instrumental in one of the most exciting periods of British menswear.
Savile Row tailor Tommy Nutter and master cutter Edward Sexton teamed up and opened ‘Nutters’ on Savile Row in 1969, and was financially backed by British pop singer Cilla Black and Beatles’ executive Peter Brown.
She introduced the label to her long-standing friends, the Beatles, three of them are wearing Tommy Nutter on the cover of Abbey Road and others within her pop-star circle.
This was and still is the most influential of 1960s tailors and gave rise to the Peacock Revolution and the huge lapelled and flared suits of the 1970s.
Her friendship and financial support of Tommy Nutter left us with one of the most exciting episodes of 20th century menswear. I bet she has left one of the best vintage collections of Tommy Nutter.