Okay, so nobody buys anything, but London is the city of ideas. It's the city of newness and also the historical home of menswear. It's the benchmark, it's the tradition and it's the craziness.
London Fashion Week Men's starts tonight.
ICEBERG: To describe British designer, James Long’s Iceberg collection as ‘commercial’ is to acknowledge the shift in fashion. Post-Gucci, anything bright, standout and clashing is commercial.
This had Long’s signature play with knitwear, but with Italian manufacturing polish. You can picture each and everyone of these clothes hanging on a rail in a store tomorrow.
The fascination with cartoon characters was there, there was a mash-up between F1 and Snoopy, and while the sportswear fashion cycle is finishing (soon!), there are plenty of takers for comfort still.
Iceberg, as a brand, hasn’t been over exposed in the logo/branding segment yet so much to play with. Lots of full look colour and, with a big name like 'Iceberg', it's not a brand to disappear into the background in.
ASOS - ASOS showed a teaser SS19 collection inspired by cult classics such as Blade Runner, Tron and Total Recall. Think shine, see-through and bold colours.
TOPMAN - While no clothes, it was a return to Soho of old with a party at the Phoenix Artist Club. You can picture Francis Bacon down here throwing a few drunken obscenities at the bar staff. I still have a lot of affection for Topman and I'm excited about their new AW18 collection.
What did TheChicGeek wear? Credits - Shirt - Paolo Pecora, Linen Trousers - Basic Rights, Shoes - Dune, Sunglasses - Kaleos
See LFWM Day 2 - here
Business geek gets his professional head on in a new Remus Uomo suit. Throwaway that skinny fit and go for something for classic, more grown-up and generous. This blue Remus Uomo suit has a subtle micro check with handsome pocket highlights.
Express your personality through your choice of shirt, socks and accessorises. Think pink in a classic work shirt and matching socks, while a timeless leather briefcase is given an injection of fun with a crocodile bag charm. Snap!
Left - Credits - Suit - Remus Uomo, Pink Shirt - Remus Uomo. Kipper Tie - Vintage from eBay, Socks - Pantherella, Shoes - Dune London, Bag & Bag Charm - Furla
TheChicGeek took a trip to sunny Marrakech to see the new YSL Museum - read more here - while there, he thought it rude not to show you one of the big trends of the 2018 season - Vertical Stripes.
Think 'stylish deckchair', designers such as Marni, Balmain, Etudes, Haider Ackermann, Paul Smith, Cerruti 1881 and Ami all did their vertical variations on the trend.
With the Jardin Marjorelle as the backdrop, bold vertical stripes are not only a statement, but they elongate the wearer. Don't be scared, you can clash them, as seen here, just make sure they're wide and colourful.
This is perfect for holiday wardrobes in both shorts and T-shirts, as well as shirts and trousers, as seen here on TheChicGeek.
Credits - Trousers - Pretty Green, Shirt - ASOS - T-Shirt - Topman X Stranger Things, Bumbag - Eastpak, Watch - Swatch, Shoes - Dune London, Sunglasses - Vintage Gucci
See more SS18 Menswear Trends - here
Want more Vertical Stripes? here
TheChicGeek was a guest at Le Palais Paysan around 25 minutes from central Marrakech by car with stunning views of the Atlas Mountains and surrounding countryside. See more here
The Drop, a new digital made-to-measure suit, service - see the full review here - kindly made TheChicGeek a suit of his request. Opting for chocolate brown with a millennial pink lining, the suit has a longer jacket and larger lapels to reflect the new mood away from skinny to something longer and wider.
TheChicGeek is channelling "The Deuce" as he goes into Autumn.
Credits - Suit - The Drop, Shirt - Dries van Noten, Shoes - Dune London, Socks - Pantherella, Watch - #Swatchxme
A "rip-off" is defined as a fraud or swindle, especially something that is grossly overpriced or an inferior imitation of something. Sound familiar? The two meanings have become somewhat intertwined in the crazy world of modern luxury fashion.
Okay, let’s talk about that cap. Vilified, objectified and chastised, the Burberry check cap has been waiting for its reintroduction since we saw the preview of the Gosha Rubchinskiy SS18 Burberry capsule in St. Petersburg where he’s produced a capsule collection based around the famous beige “Horseferry” check.
Burberry once wanted to distance itself from its famous check, using it instead for discrete linings and the like. But, now it’s back and they’re are trying to champion or own the new chav-chic look dominating fashion. Worryingly, the vast majority of people have missed the Burberry in between - which was rather good.
Left - Burberry - Vintage Check Baseball Cap - £195
Burberry are playing catch up and I put that down to “See Now, Buy Now”, but that’s a whole other #ChicGeekComment.
Anyway, the cap got me thinking. The cap is kinda cool, but not the real one. It’s cool to have the copy, the naff pastiche, the nod to, the rip-off, because ultimately you’re getting ripped off with both.
With the rip-off you’re in on the joke, proud of the made in China label and almost taking the chav-factor to the max. Buying it from a stall on Oxford Street and not a store on Bond Street is truly in the spirit in which the item was intended. You’re playing with it, subverting it and not blinding paying nearly £200 for a cap. #ripoff
The same could be said for the new Dune London “Gucci” loafers. The Gucci loafer really is a classic in the pantheon of fashion, but obviously has been everywhere recently due to Gucci’s huge success. Getting a real pair just feels a bit lacking in imagination.
It’s not even about the money. The Dune rip-off makes you part of the current fashion, but it’s more laissez-faire and carefree and makes you a member of fashion’s great unwashed rather than inspiring to own a piece of footwear inspired by the British aristocracy’s love of horses.
Are those Gucci? No, they’re Dune. There’s something confident about being okay about wearing a rip-off. Just think about all the money you're saving too.
Right - Dune London - Pinocchio - Classic Snaffle Loafer Shoe - £100
As Christopher Bailey says goodbye to Burberry, read TheChicGeek's Ode To Christopher Bailey - here