Fila Schott NYC collaboration settanta leather menswear AW18Move over Fendi. Fila has reimagined their classic sports pieces in Schott NYC’s signature leather. Having invented the biker jacket in 1928, Schott NYC, now, joins forces with Fila’s motor-sporting legacies, this time centred around their reign with Ducati which saw the brand support many champions, such as James Toseland and Niel Hodgson.

TheChicGeek says, "This is Fila's signature shapes, and you know I've been a fan of Fila bringing back its back catalogue for a while, but in the softest lambskin. This is pimped sportswear and the prices aren't ridiculous. I'm tempted to get the full Settanta leather tracksuit".

Fila Schott NYC collaboration settanta leather menswear AW18

Left - Irving - £550

Right - Pier - Leather Settanta Jacket - £500

 

Fila Schott NYC collaboration settanta leather menswear AW18

Left - Luigi - Leather Settanta Jog Pant - £500

Published in Fashion
Monday, 17 September 2018 09:49

Splash or Cash? Logomania

River Island Fendi logo menswearFendi taste, River Island budget?! Worry no more, as the logo trend needn’t pass you buy just because your pockets aren’t deep enough. Fendi is probably the strongest of the logo brands, right now, and River Island has a clever rift on their own RI initials that look strikingly like those of the famous Rome fur house. Get involved.

River Island Fendi logo menswear

Far Left & Left - River Island - Brown Slim Fit RI Monogram T-Shirt - £20

Below - Fendi - Logo-Print Raincoat - £1550 from matchesfashion.com

Fendi logo coat menswear

Published in Fashion

Sit on My face North Face Death of Superbrands

Take the escalators upstairs to the first floor in Harrods and a sign above the entrance to the women’s designer floor reads ‘Superbrands’. Inside, individual, luxury fashion brands are housed in marbled-lined shop-in-shops giving consumers the full brand experience. 

How these ‘Superbrands’ are anointed I’m not sure - it could be sales or how much they wanted to contribute to the fixtures and fittings - but, what we were willing to accept maybe ten year’s ago feels out of step with how we feel about brands right now.

Left - North Face or Sit On My Face?

Selfridges opened a similar ‘Superbrands’ room during the noughties, but has since dropped the moniker.

We’re moving into an anti big brand age and being labelled a ‘Superbrand’ isn’t the compliment it once was.

Fila Fendi Hey Reilly Death of Superbrands

“Superbrands…who are they? Self appointment does not make you a Superbrand. And really was it just an industry ‘thing’.  Did consumers really know or care who the Superbrands were?  Did consumers really buy into this???  I think probably not. It struck me as quite ‘self congratulatory,” says Jo Phillips, Creative Director, Cent Magazine.

Right - The Hey Reilly Fendi/Fila collab for AW18

“The newer generations want brands that are traceable, responsibly care for the environment with ingredients, content etc, that is traceable and kind to the earth. Some want to have one offs so they can be seen as elite, first adopters, trail blazers etc or there are those who want individual products so they look for independent brands, small runs etc so they don’t feel like clones. Sadly some want to wear brands head-to-toe, emblazoned with logos so we all know ..how much money they have??? But, its beginning to look a little tired, like those people that act like a sandwich advertising board for a brand..especially if they wear them head to toe…its all a bit tragic,” says Phillips.

First published in 1995, and now in its 19th edition, ‘The Superbrands Annual’ highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands).

“A Superbrand must fundamentally deliver a good quality product or service but they also must be famous, come to mind ahead of the competition and be emotively engaging and distinctive, for example have a personality or tone of voice that is unique (think Virgin Atlantic vs Delta), or have a purpose that people can identify with and buy into.” says Stephen Cheliotis, Chairman of Superbrands UK.

Things have changed since 1995 and while many brands once wanted to make it onto the Superbrands list, it feels like the energy for consumers is turning towards start-ups and young, dynamic brands rather than something larger and established. People have become suspicious of big companies and this form of back slapping feels somewhat arrogant.

“While the fundamentals of what makes a strong reputation and what drives a positive perception have not in my view fundamentally changed, much of the context of marketing and buying has shifted substantially. For example, the channels or tools used to communicate with consumers has changed and there are now many more options, the consumers’ demands have has also rightly risen. With increased competition, not only has the bar been raised, but brands are increasingly called to account for poor delivery, for example through social media.” says Cheliotis.

Darling Carling OiBoy Death of Superbrands

“In many ways, brands are still, besides people, the most important asset a company has. A strong reputation in the market is essential to success. In this country we often focus too much on short-term success and short-term metrics, but really focussing on creating a distinctive brand with a clear purpose, point of view, personality and proposition should be a fundamental board consideration.” says Cheliotis.

As part of this change in thinking we’re seeing smaller brands or artists hijacking or playing around with established brands’ logos and slogans. These comical or clever playing with words have made many people think about brands’ messages and what they really mean. It’s part of our age of #fakenews, growing suspicion and rage against the establishment. 

Left - OIBOY - £28

Since graduating from the Royal College of Art, Reilly has carved a unique position in the world of illustration and graphic art by playing with what is real or not in brand terms. His recent Hey Reilly AW18 collaboration with Fendi sees a play with the sportswear brand Fila. Both brands merge into a cool and playful outcome. It takes a level of confidence for brands to accept and give these tweaks their blessing. Other designers or artists such as Philip Normal, Proper Mag and OiBoy are all offering a British sense of humour on other people’s branding.

Based in South London, and founded by George Langham, OIBOY recently made its debut at Selfridges. “We all like to categorise everything into boxes, it makes us comfortable, but what makes a model super? "She's a ‘Supermodel’ not just a regular model”. Maybe adding 'super' to a brand or a model allows them to demand higher fees or prices because they are now super?! It's all bullshit really, BUT without these unaffordable (to the masses) 'superbrands', there wouldn't be brands like OIBOY, which is seen as affordable and accessible.” says Langham.

Is this about a lack of respect for brands who have spent many years and millions of pounds establishing themselves.

Yoots Boots OiBoy Death of Superbrands

“I’m not sure it’s a lack of respect from our side of things, we see what we do as something lighthearted and harmless fun. What seems to be happening is privileged kids glamorising the working class, even glamourising poverty in some cases, you can see this with the trend of every fashion shoot being on a council estate or pie 'n' mash shop or wherever, it's like going on a safari for them, seeing how the ‘others’ live…” he says.

Left - OIBOY - £28

“Well ,we used to take any brand that rang a chord with us and British culture/humour, hoping that the brand(s) would see the funny side of what we had done, at the same time, realise it’s guerilla advertising, we never look to discredit nor try to pass ourselves off as them, yet lately we’ve had some issues from 2 ‘superbrands’... the first one which is an American preppy brand who were fairly nice to us and asked us to kindly remove items from sale off of our site, the other, which is a French tennis brand, they tried taking us to the cleaners, so I guess to answer your question; we now can’t mess with clothing (super)brands, so we best stick to beverage companies from now on.” says Langham.

"It's just another marketing spin, why is Mark Ronson a 'super' producer not just a 'producer'? I like the idea of some super hero character producer coming in to save the day, but not really a super brand.” he says.

This reaction is about brands not taking themselves too seriously and being able to laugh at themselves. Many larger brands have built themselves a straight jacket of branding and guidelines and aren’t flexible enough to respond to the new consumer’s desires. This is about having a personality and being confident enough to join in the joke. They had this trouble when social media first appeared and they needed to have a singular voice.

Paul & Shark Proper Mag mug Death of Superbrands

Superbrands is a dated concept and as such illustrates the change in the way we view established brands. Today, you don’t want to be seen as being too successful. You want to be part of the struggle and that’s also why many big brands are starting smaller brands all the time. Just look at H&M and its growing stable.

Many Superbrands have lost sight of its product and got wrapped up in the brand too much. They need to disrupt themselves. I think we’ll see many of these brands falter unless they give more attention to the final product and particularly its quality and longevity. 

Right - Proper Mag Mug - £8

I wrote about ‘Russian Doll Brands’ - here 

Published in Fashion

SS19 Trends Short Shorts Menswear Prada

SS19 Trends Short Shorts Menswear Dior Homme

SS19 Trends Short Shorts Menswear Fendi

SS19 Trends Short Shorts Menswear Hermes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear SS World Corp

SS19 Trends Short Shorts Menswear Maison Margiela

SS19 Trends Short Shorts Menswear Jacquemus

SS19 Trends Short Shorts Menswear Prada

Male Daisy Dukes

Putting the duke into Daisy Duke, okay, so they're usually denim, but these shorts are seriously short.

Top Left - Prada, Dior Homme, Fendi, Hermès

From Left - SS World Corp, Maison Margiela, Jacquemus, Prada

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Prada Denim

SS19 Trends Short Shorts Menswear Alyx Denim

SS19 Trends Short Shorts Menswear Balmain Denim

SS19 Trends Short Shorts Menswear CMMN SWDN Denim

SS19 Trends Short Shorts Menswear Off White Denim

SS19 Trends Short Shorts Menswear Valentino DenimSS19 Trends Short Shorts Menswear Versace Denim

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More Bad Denim

Is there any other type of denim these days? It keeps on getting worse and it ain't going away.

Above - Prada, Alyx, Balmain, CMMN SWDN, Off-White

Left - Valentino, Versace

SS19 Trends Short Shorts Menswear Summer Roll Necks Prada

SS19 Trends Short Shorts Menswear Summer Roll Necks Prada

Summer Roll-Neck

Burnt neck? Don’t worry the summer roll-neck's got you. These were made for a British summer.

Left - Both - Prada

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Summer Dries van Noten brown

Brown Art Suit

I just love this. Simples.

Left - Dries van Noten

SS19 Trends Short Shorts Menswear Summer 1960s Prada

SS19 Trends Short Shorts Menswear SS19 Raf Simons Verner Panton

'60s shapes

Verner Panton was the inspiration at Dries (left) and this carried over to Prada and Raf. 

Left - Prada, Raf Simons

Long Cuffs

If you've seen more untucking than Rupaul's Drag Race, it's now time to let those French cuffs hangout. Goodbye cufflinks!

Below Both - Alexander McQueen

SS19 Trends Short Shorts Menswear Alexander McQueen

SS19 Trends Short Shorts Menswear Alexander McQueen

SS19 Trends Short Shorts Menswear Cape Alexander McQueenSS19 Trends Short Shorts Menswear CMMN SWDNSS19 Trends Short Shorts Menswear Maison Margiela

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Arm Caping

Caping was once massive eyeroll at fashion week, but, now, you can put your shoulders in!

From Left - Alexander McQueen, CMMN SWDN, Maison Margiela

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Raf SimonsSS19 Trends Short Shorts Menswear Raf Simons

The Scarf With Coat Attached

Trust Raf Simons do give us something we didn't know we needed. It won't blow away!

Below - Raf Simons, Raf Simons

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Dries van Noten Green CoatSS19 Trends Short Shorts Menswear Raf Simons Green Satin CoatSS19 Trends Short Shorts Menswear Comme des Garcons

Green Man

How many green coats do you own? Exactly. Nothing welcomes spring like the Green Man. May Day alert!

Left - Dries van Noten, Raf Simons, Comme des Garcons

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Raf SimonsSS19 Trends Short Shorts Menswear Dolce & Gabbana Green ManSS19 Trends Short Shorts Menswear Thom Browne Green Man

SS19 Trends Short Shorts Menswear Yellow VersaceLeft - Dunhill, Dolce & Gabbana, Thom Browne, Versace

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Yellow Raf Simons

SS19 Trends Short Shorts Menswear Yellow Dior Homme

SS19 Trends Short Shorts Menswear Yellow Ermenegildo ZegnaYellow

Yellow hasn't mellowed, in fashion terms, it's just got brighter.

From Left - Raf Simons, Dior Homme, Ermenegildo Zegna

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Yellow Raf Simons

SS19 Trends Short Shorts Menswear Yellow Raf Simons

SS19 Trends Short Shorts Menswear Yellow Jacquemus

Left - Hermès, Thom Browne, Jacquemus, Versace

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Ami Baby Bucket HatSS19 Trends Short Shorts Menswear Baby Bucket Hat FendiSS19 Trends Short Shorts Menswear Bucket Hat Stella McCartney

Baby Bonnets

Don't be a dummy, get a bucket hat with the baby ties.

From Left - Ami, Fendi, Stella McCartney

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des Garcons

SS19 Trends Short Shorts Menswear Comme des Garcons

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Longer DB

This season saw the beginnings of something more grown-up and less novelty. It starts with the double-breasted, longer jacket.

Above From Left - Ami, Dior Homme, CMMN SWDN, Dunhill, Versace

Below - Left - Kenzo, Louis Vuitton, Paul Smith, Stella McCartney, Thom Browne

SS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des Garcons

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear CMMN SWDN shiny shirtSS19 Trends Short Shorts Menswear Yellow shirt WooyoungmiSS19 Trends Short Shorts Menswear Dior Homme

 

 

 

 

 

 

Shiny Shirt

We've had latex and leather trousers, now, it's time for the shiny, plastic looking shirt.

From Left - CMMN SWDN, Wooyoungmi, Dior Homme

 

 

 

 

 

 

 

 

 

 

 

 

SS19 Trends Short Shorts Menswear Maison Margiela Half HalfHalf & HalfSS19 Trends Short Shorts Menswear Alexander McQueen

Yin & Yang your look. It's as clear as night and day.

From Left - Maison Margiela, Alexander McQueen

Deconstructed Army

You won't find this in any army surplus shop, but it makes you want to get in the big outdoors.

Below From Left - DSquared2, Neil Barrett

 

SS19 Trends Short Shorts Menswear DSquared2 align=SS19 Trends Short Shorts Menswear Neil Barrett Army

SS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Comme des GarconsSS19 Trends Short Shorts Menswear Versace Home Knits

Home Knits

Just say 'Auntie Donatella knitted it for me, daarling!'.

From Left - Valentino, Louis Vuitton, Versace

Published in Fashion

Milan gave us handbags, more shiny coats and reasons to look like a tourist. Here goes AW18:

AW18 menswear trends Milan Fendi handbags

AW18 menswear trends Milan Palm Angels handbags

AW18 menswear trends Milan Pradai handbags

Handbags

Ooooo, look at you! Bags have been getting smaller, so we may as well call a spade a spade.

From Left - Fendi, Palm Angels, Prada

 

 

 

 

 

 

 

 

 

 

 

 

AW18 menswear trends Milan Gucci Shiny coat

AW18 menswear trends Milan Fendi shiny coat

AW18 menswear trends Milan Prada shiny coatAW18 menswear trends Milan shiny coat versaceAW18 menswear trends Milan Moschino shiny coatAW18 menswear trends Milan Moschino shiny coat

Mr Sheen

The future is wipe clean and the quicker you get your head around this, the better.

From Left - Gucci, Fendi, Prada, Versace

Below - Both Moschino

 

 

 

 

 

 

 

Diagonal Stripes

Like a walking 70s airline logo.

Below - Both Fendi

AW18 menswear trends Milan Fendi diagonal stripesAW18 menswear trends Milan Fendi shiny coat

 

AW18 menswear trends Milan Fendi distorted stripesAW18 menswear trends Milan Ermanno Scervino distorted stripesAW18 menswear trends Milan Marni distorted stripesAW18 menswear trends Milan Moschino distorted stripes

Distorted Stripes

This could be one of my favourite trends of the season. Not blurred lines, but distorted ones.

Above From Left - Fendi, Ermanno Scervino, Marni, Moschino

AW18 menswear trends Milan Gucci jacket open arms

Open Arms

The new caping.

Left - Gucci

Tourist

Nothing wrong with looking like a tourist in AW18. The worst the better. Just don't look up!

Below - Fendi, Prada, Prada

AW18 menswear trends Milan Fendi looking like a touristAW18 menswear trends Milan Prada looking like a touristAW18 menswear trends Milan Prada looking like a tourist

 

 

 

 

AW18 menswear trends Milan Fendi coatAW18 menswear trends Milan Gucci coatAW18 menswear trends Milan No.21 shiny coatAW18 menswear trends Milan Marni coatAW18 menswear trends Milan Marni blanket coat

Blanket Coat

Any blanket looking design cut into a coat or simply just thrown over your shoulders.

From Left - Fendi, Gucci, No.21, Marni

Below - Marni

 

 

 

 

 

 

 

Go Wilde

What did Oscar say about resisting temptation? Dress like you haven't.

Below From Left - Gucci, Dolce & Gabbana, Dolce & Gabbana

AW18 menswear trends Milan Oscar Wilde GucciAW18 menswear trends Milan Oscar Wilde Dolce GabbanaAW18 menswear trends Milan Oscar Wilde Dolce & Gabbana

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AW18 menswear trends Milan Prada shiny coatAW18 menswear trends Milan Prada badges coat

Badges

This is part normcore, part 80s, part 90s, part...

Both Prada

Coloured Lenses

Fear & Loathing lenses. I wore these all last Summer and they ain't going anywhere. 

Below Both - Dolce & Gabbana

AW18 menswear trends Milan colouredlenses Dolce & GabbanaAW18 menswear trends Milan colouredlenses Dolce & Gabbana 

Published in Fashion

Menswear Trends SS18 Fashion Milan Paris Rochas

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

The Crystal Maze Jumpsuit

The all-in-one becomes a style adventure as the jumpsuit, finally, makes into men's wardrobes. Think of it as a cost saver, as you get a top and bottom in one.

From Left - Rochas, Prada, Prada, Lanvin,

Below - From Left - Ralph Lauren, Facetasm, Ami, Cerruti1881

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Ralph LaurenMenswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris Prada Cerruti 1881

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Collars

The shirt is back! -you heard it here first - so that also means the collar is too. Wear it messy and open.

From Left - Prada, Marni, Wooyoungmi, Valentino

Menswear Trends SS18 Fashion Milan Paris Prada

Name Badges

This trend followed on from London - here

Left - Prada

 

 

 

 

 

 

 

 

 

  

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris PradaThe Soviet Shoulder

Forget the Cold War, it's all about the cold shoulder for SS18. Think big and high. More hunched than hench!

From Left - Prada, Thom Browne,  Rick Owens, Paul Smith

Below Left - Balenciaga, Wooyoungmi, Dries van Noten

  

 

 

 

 

 

 

 


Menswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris PradaMenswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Return of the Tie

We've seen the shirt - above - is back, so it only seems fitting that the neck tie makes a reappearance.

From Left - Marni, Marni, Kenzo, SSS World Corp

From Below - Paul Smith, Wooyoungmi, Fendi, Antonio Marras

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Clashing

The less it matches the better.

Left - Marni, Sacai

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

Vertical Stripes

They make you taller & thinner? Where do I sign?!

Left - Marni, Balmain, Etudes, Haider Ackermann

Below Left - Paul Smith, Cerruti 1881, Ami

 

 

 

 

  

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

 

 

 

 

 

 

 

 

 

 

 

 

  

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Long Shirt

Long & loose. Just don't call it 'long-line'!

From Left - Thom Browne, Alexander McQueen, Dries van Noten, Officine Generale

 

 

 

 

 

 

 

 

 

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

HyperFlorals

Florals on Mephedrone!

Below - Kenzo, Ami, DSquared2

 

 

 

 

 

 

 

 

 

 

  

Long Short Sleeves

It's all part of the larger-than-life, oversized trend of trying to make your polo shirt sleeves touch your wrists.

From Left - Balenciaga, Balenciaga, DSquared2, MSGM, Neil Barrett

 

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

Menswear Trends SS18 Fashion Milan Paris Prada

 

Published in Fashion

menswear trends ss17 gucci pink greenmenswear trends spring summer 2017 the chic geek bally pink greengucci menswear milan trends spring summer 2017 the chic geek pink greenItalians do it better. This seems to be the theme coming out of Milan fashion week where the Italians have taken the bull by the horns and produced some of the best menswear we’ve seen from them in a long time. You may as well go down in style!

Here are TheChicGeek’s trend highlights:

Pink/Green Scene

Think avocado and prawn cocktail sauce.

From Left - Gucci, Bally, Gucci

 

 

 

 

 

 

menswear trends milan seventies neil barrettmenswear trends milan fashion week fendi seventiesmenswear trends fresh seventies dsquared2neil barrett spring 2017 hot menswear trendsFresh 70s

The seventies got a refresh and contemporary update. Chevrons were the order of the day.

From Far Left - Neil Barrett, Fendi, Dsquared2, Neil Barrett

(See TheChicGeek meet Neil Barrett just before this collection - here)

 

 

 

 

 

 

 

menswear trends spring 2017 fendi towelling coatmenswear trends fendi towelling coat spring 2017 the chic geekTowelling Coat

Knowing Fendi this is probably made from kittens. Get the robe out of the spa and take it to the street.

Both Fendi

 

 

 

 

 

 

 

 

 

 

bleach trend menswear guccimenswear trends bleach dsquared2 the chic geek spring 2017 summer menswear trends bleach the chic geek msgmmenswear trends bally spring summer 2017Bleach

More bleach. It's one way of cleaning your clothes. (See how London did it - here)

From Left - Gucci, Dsquared2, MSGM, Bally

 

 

 

 

 

 

 

 

 

 

trend menswear spring summer 2017 moncler gamme bleu scout menswear trends the chic geek spring summer 2017 ferragamo scoutboy scout fashion prada milan the chic geek spring summer 2017Scoutmenswear trends scout spring summer 2017 ferragamo

The most stylish men are always prepared. Now get over prepared!

From Left - Moncler Gamme Bleu, Ferragamo, Prada, Ferragamo

 

 

 

 

 

 

 

 

evening menswear trends versacenew evening menswear dolce & gabbanaevening menswear gucci spring 2017New Evening

Nobody dresses up anymore, said no one, ever. It's time to get imaginative and experiment with new shapes including ruffles and tails.

From Left - Versace, Dolce & Gabbana, Gucci

 

 

 

 

 

 

 

 

 

 

 

jazz age menswear trends the chic geek spring 2017 dolce gabbanamenswear trends art deco missoni spring 2017 fendi menswear trends ss 17 the chic geekralph lauren menswear trends the chic geek milan ss17fashion menswear duncan grant trendsJazz Age

Jazz, great! From literal at Dolce to art-deco Marcel waves at Fendi. I thought I'd throw a painting from the era by British artist Duncan Grant for additional inspiration. 

From Left - Dolce & Gabbana, Fendi, Missoni, Fendi, Ralph Lauren 

logo belt bally spring summer 2017Logoed belts

Rediscover your waist. Suck it in and stick a letter on it. 

Left - Bally


Brand #me

Nobody does narcissism like the Italians!

Below - Giorgio Armani

brand me menswear trends the chic geek giorgio armani

Published in Fashion
Tuesday, 02 February 2016 10:23

#ootd 65 - Chic Geek Collections - Fendi

the chic geek style menswear ootd fendi s16The eyes have it at Fendi menswear for SS16. Those pesky bugs have multiplied and become a coloured abstract on jackets and accessories. Team with turned up chinos and chunky boots as we transition into spring. 

fendi menswear ss16 ootd

The other print is a kind of computerised camouflage which works just as well on its own or clashed here with those famous Fendi bugs.

Left & Below - All Fendi SS16

Shot by Robin Forster on #OlympusPEN

More images & video belowfendi fur coat menswear the chic geekfendi bug rucksack ootd the chic geekfendi bugs backpack ootd the chic geekfendi ss16 boots ootd the chic geek

ootd fendi menswear the chic geek

Published in Outfit of the Day

Fendi menswear AW15 The Chic GeekThey're watching you! Looking as inconspicuous as TheChicGeek can, TheChicGeek is feeling a little bit surrounded by Fendi's bug eyes.

Fendi menswear the chic geekFrom bags to phone covers to watches, Fendi's, now signature, bug eyes are the style talisman protecting him from any fashion mistakes! 

As for the look, this ultra warm corduroy trench coat, lined in shearling, is the ultimate in 1970s style menswear. Teamed with jumbo wale corduroy trousers and handsome loafers, TheChicGeek is certainly safe from the elements too.

Credits -  All AW15 Fendi 

Shot by Robin Forster on #OlympusPEN

Fendi bug watch menswear the chic geekFendi men's brown corduroy trench coatWendi bag apple keyring bugThe Chic Geek fendi menswear AW15 top men'sFendi iPhone eyes cash menswear the chic geekThe Chic Geek style blogger menswear fendMore images below

 

Published in Outfit of the Day