L’Oréal Men Expert Research has identified a powerful active ingredient in French vineyards, known for its antioxidant properties, which helps to defend against external aggressions and fight against signs of ageing.
Containing this extract, the L’Oréal Men Expert Vita Lift range introduces 3 new high-performance products - moisturiser, gel and eye-cream - which moisturise the skin, enhance its radiance, reduce the appearance of wrinkles and help the skin to feel firmer.
Left - L’Oréal Men Expert Vita Lift Anti-Ageing Gel 50ml - £15.99
TheChicGeek says, “The information is a bit vague about what exactly they found in these French vineyards. I’m guessing it’s grapes and it’s the same antioxidants that make experts recommend we drink one glass of red wine a day.
I thought I’d try the gel because it’s a bright red colour and looks a bit different, and also the eye cream.
I usually find Men Expert to be a wall of products, with many overlapping and not labelled clearly enough to know what to do with them. Being red, this has more distinction and identity.
There is a slight hint of morning-after-stale-red-wine, which I kinda wanted, but it’s masked by a generic men’s fragrance. The gel is light and the striking red colour quickly absorbs into the skin and disappears without any colour residue. Gels suit guys who don’t want anything heavy on their skin and also I think it absorbs and disappears faster.
The eye cream isn't red and is completely unmemorable.
I think we all know the benefits of red wine, in moderation, and this is a new source of antioxidants for the skin. I don't think this is Chateaux Margaux for the skin, more house red. Santé!”
Right - L’Oréal Men Expert Vita Lift Anti-Ageing Eye Cream 15ml - £11.99
The full title for this is Clinique For Men Maximum Hydrator Activated Water-Gel Concentrate and is said to “deliver a turbo-boost of cool supercharged hydration to increase skin’s moisture reservoir with an immediate 179% moisture boost that is retained for 24 hours at 65%”.
The breakthrough weightless formula transforms from a gel to a liquid, releasing a cooling burst of oil-free hydration that’s instantly absorbed by your skin leaving zero tacky residue. Skin is left feeling soothed, comfortable, and fresh.
Formulated with dual-action Liquid SphereTM Technology, new Clinique for Men Maximum Hydrator Activated Water-Gel Concentrate, helps to break the cycle of dryness and oxidative damage, releasing vital antioxidant protection.
The Liquid SphereTM Technology encapsulates spheres of Vitamin E and Vitamin C that burst instantly on application to release potent antioxidants that protect against oxidative damage and fend off free radicals. ‘Moisture Holding Matrix Polymer Technology’ uses moisture-magnet polymers to seal and lock in hydration, helping to boost skin’s moisture retention
For best results, apply AM or PM to face and neck on clean skin. Also ideal to use after shaving to soothe and calm irritated skin. Safe for eye area.
TheChicGeek says, “Thirsty?! Well, your skin definitely is. This does look the part and you can see the vitamin spheres inside the gel. Unfortunately, they don’t pop on the skin, which gives it that oh-so-satisfying sensation. Can you remember Mr Radiant from Givenchy?
This is very light and you don’t need much of it. It goes on easily and is non tacky. It just doesn’t hydrate as much as you hope. I wanted something dewy and it just seems to disappear. Clinique already has a Maximum Hydrator, in white cream form, in their range and I don’t think this is really offering anything new. You could use this as a moisturiser and then apply an SPF sun product on top".
Left - Clinique For Men Maximum Hydrator Activated Water-Gel Concentrate - 48ml - £34
Like clear moisturiser? See Clinique's new Dramatically Different Hydrating Jelly - here