Thursday, 04 October 2018 15:50

Tried & Tested Baxter of California

Review Baxter of California men's grooming expertTheChicGeek says, “You’ve probably seen this brand before. This is L’Oréal relaunching the men’s grooming brand, Baxter of California, back into Europe. Established in 1965, it is one of the oldest men’s grooming brands and was acquired by the huge beauty conglomerate, L’Oréal, in 2012. (They’ve been hoovering up a lot of brands over the last few years).

The thing I remember most about Baxter of California was the metal tubes. It gave them a retro and quality feel. These are now gone, though the packaging looks similar and I still like it. I don’t actually remember the products themselves.

Left - Some of the vast Baxter of California range

It’s a big range, but feels reliable. I tried the Oil Free Moisturiser, which I really liked and they also do an SPF option which is great. The Citrus & Herbal-Musk Deodorant, is an alcohol and Aluminum-free stick sensitive skin. I also tried a not very memorable body wash, and, the deep cleansing, black bar of soap. These could both do with a stronger and more longer lasting quality fragrance especially at these prices. Men expect and desire this, now, especially when paying a premium.

Review Baxter of California men's grooming expert

The pricing is relatively high, with similar prices to that other L’Oréal brand, Kiehl’s. 

It’s simple and easy to understand, which is good, but I’d like to see more of its background and history in its products. Where’s my California sun? Which ones are new? Which ones are your heroes? This brand would be perfect to tap the outdoor/active feel that grooming should be heading in.

If I was going to pinpoint one standout product, then it's the Oil Free Moisturiser. 

I’d rather buy this than L’Oréal’s new men’s brand, House 99. Read why here

Right - Everybody loves sunshine - Baxter of California needs to push more of its heritage. Or make some up?!

Published in Grooming

Love Island spike in men's grooming sales

ITV’s hit show ‘Love Island’ didn’t just dominate people’s evening viewing, this summer, it also inspired guys to get grooming. Recent data from Kantar Worldpanel showed a spike in grooming sales during the 12 weeks to 12th August 2018. The reality show is credited with helping to drive a 16% sales surge in men’s skincare products.

“Love Island not only tugged on shoppers’ heartstrings but also their purse strings,” said Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, which produced the report.

Left - Love Island 2018 cause a spike in male grooming sales

An incredible 3.6 million tuned into to watch Dani and Jack win the show, breaking viewing records at ITV2. The scantily clad couples, supposedly all looking for love, clearly hit the right spot when inspiring guys to make the best of themselves.

Superdrug – which has sponsored the last three series of Love Island – launched a campaign promoting the products the Love Island boys will be using all summer. These included avocado and manuka honey conditioner, beard oil, volcanic cleansing wash and charcoal toothpaste to get that all important Love Island smile.

Lee Kynaston, Grooming Expert, Grooming Guru, says, “Those Love Island lotharios are a televisual reminder to all men that they need to raise their grooming game. The programme, with its identikit contestant selection, is saying 'this is what men are meant to look like in 2018' and the fact that the producers seem to pick guys that conform to a stereotype - hairless, muscular, tanned, perfectly-groomed eyebrows, blindingly white teeth - reinforces the image. I mean, where are the guys with hairy chests? It reinforces the idea that men shouldn't have a scrap of body hair. Love Island is manscaping's biggest cheerleader. Everyone of them is (forgive me for saying this) 'Instagram Ready’.”

Love Island adds that competitive element to how men look. Are you good looking enough? It clearly hit the marketing sweet spot.

“Well, the premise of the show is about getting the girl (or the boy if you're a female contestant) so it automatically associates a certain physical look with romantic - and sexual - success. Quiet sad really because we all know that outside of the Love Island/Instagram bubble that that's not reality.” says Kynaston.

Since the start of the new Love Island series, the number of men having eyebrow threading treatments at Superdrug have increased by 43% compared to last year.

Less than two years ago, only one in 50 appointments at Superdrug’s ‘Brow Bars’ were for male customers - today, men make up almost ten per cent of all appointments at the retailer who has 293 Brow & Lash Bars in its stores across the UK.

According to the brow specialists in Superdrug it appears younger men are opting for perfectly shaped dyed brows whereas the 40 plus generation are opting for a ‘tidy up’.

Simon Comins, Superdrug Commercial Director, says, “Programmes such as Love Island always influence customers to try out a new look and this year we’ve already seen males customers rush in to stores to get their guy-brows shaped and tidied.

“There has been a huge shift in male grooming over the past few years with a significant increase in customers looking for male grooming products with an 11 per cent increase in sales. But, male grooming has changed now it’s as likely to mean a concealer and lipgloss as shaving products.”

The UK’s men’s grooming market is said to be worth £2 billion a year and this is continuing to grow as men start to use more products and the grooming categories increase. Even Chanel is launching a men’s line called ‘Boy de Chanel’. It will first launch in South Korea, the biggest men’s grooming market in the world, with three "essential” products: a tinted foundation, coming in four colours, a matte moisturising lip balm, and four shades of eyebrow pencil.

Love Island spike in men's grooming sales

So, what are men buying into?

According to Mintel, “Popular reality TV shows including Love Island and TOWIE have helped to popularise a preference for hair-free bodies amongst younger men, underscoring a growing demand for men’s hair removal products.”

All six men who originally entered the Love Island villa did so with hairless chests and all but one sported some form of facial hair or designer stubble. 

Josephine O’Brien, analyst at Kantar Worldpanel, said:  “Male contestants were even shown lathering hair removal cream on their bodies in an open-air shower and the hairless chests of the islanders set the standard for men hitting the beach this season. 

Right - Will Love Island be looked back upon as 'peak grooming'?

“This is reflected in the sales – the number of men buying hair removal cream is up a staggering 17.7% in the past year and under-45s shopping for hair removal products have shot up 35.6% in the past 12 months.

“There’s less stigma among men about these grooming practices.  In fact, peer pressure is one of the factors contributing to the increase in sales, with British men more likely than their European counterparts to remove their body hair because of societal pressures.  This means that brands hoping to attract shoppers should be looking at the male market and how they can target this growing group – something the likes of Nads and Veet are already capitalising on.”

Over a quarter of men (28%) have shaved their body in the past 6 months with 72% of these removing hair from their intimate parts according to the Kantar Worldpanel data.

Brands such as Nads and Veet are capitalising on the trend and bringing out products targeted at men as brands like Nair. 54% of men who remove body hair describe themselves as image conscious compared to 41% of those that don’t, while the biggest driver to remove hair is personal hygiene with 42% saying a fear of odour makes them reach for the razor.

Men are also buying “Manscaping tools like the Philips OneBlade Face & Body and you dare not be pale these days, so a spray tan or bronzer is going to be important and I think there's a real interest in perfecting products - skincare products that act like real life filters.” says Kynaston.

“Increasingly men buy for themselves. Women are no longer the gatekeepers of male grooming. Yes, they're still popping things in the shopping trolley for their bf/husbands/sons, but increasingly men are seeking out their own grooming gear and treatments. They want to take charge of how they look and they have plenty of role models for inspiration. Plus, those role models are totally comfortable with manscaping, fake-tanning and eyebrow threading. I know a lot of men who are incredibly fussy about what skin and haircare products they use and they spend ages selecting the right gear. That wouldn't have been the case 20 years ago.” he says.

Love Island is a reflection of where the image conscious male is right now. This show intensifies and proliferates a single image of tanned, hairless and ripped males with glossy hair and white teeth. This type of look requires money, time and products and has clearly resonated with its male viewers and the subsequent uptick in grooming sales. 

What’s interesting is, it feels like this type of look is becoming increasingly dated and men are and will be turning to more hairy, masculine(?) and natural looking ideals. It’ll be interesting to see, when we look back in a few year’s time, whether Love Island will be seen as the era of the peak groomed man? 

Published in Grooming

Clinique Dramatically Different Jelly pollution tried tested review

An unbelievably lightweight, water-jelly that delivers 24-hour hydration repair plus pollution protection. The 24-hour hydrator with Clean Shield Technology™ locks in the good—like moisture—and filters out the bad - pollution.

The Clean Shield Technology™ is formulated with a moisture barrier blend of sunflower seed cake, barley extract and cucumber fruit extract to strengthen skin’s barrier, improve its resilience and balance and retain skin’s moisture levels. Hyaluronic acid acts as a natural moisture magnet/humectant.

Left - Clinique Dramatically Different Hydrating Jelly - 125ml - £31

TheChicGeek says, “Are you ready for this jelly? Hoping to leave your skin ‘Bootylicious’ is the new ‘Dramatically Different Hydrating Jelly’ from Clinique. ‘Dramatically Different' is one of the strongest brands in the mainstream moisturising category for women.

Guys got the 'Maximum Hydrator Gel' last year - read TheChicGeek review here - which looks similar.

This is a new clear jelly aiming to not just hydrate, but with the added benefits of protecting the skin against pollution. You’ll need this walking down Oxford Street. Just don’t breathe in!

I asked whether it should be used differently on men’s skin, but they said just treat it the same. It’s really light, moves and disappears like water. This is a good everyday moisturiser that you’ll happily keep reapplying throughout the day. During this heatwave you’ll be tempted to put it in the fridge for a cooling effect. Just don't forget you SPF on top.

I’m never sure how they can say these products hydrate for a full 24 hours, but I guess they’ll be some moisture left under testing.”

Published in Grooming

Frezyderm Sunscreen Velvet Face SPF 30 review

Founded in Greece by Anastasios Anastasiou, over 30 years ago, Frezyderm is well-known for its paraben-free ingredients which are gentle enough for the most sensitive of skins and guaranteed to give complexions a radiant glow.

This transparent serum sunscreen glides on with a velvety feel which is non-oily and leaves no white marks. Also perfect for those suffering with acne or rosacea, this water resistant sunscreen blurs imperfections, absorbs sebum, has a matte finish and is available in 30 and 50 SPF.

Left - Frezyderm Sunscreen Velvet Face SPF 30 - £19.50

TheChicGeek says, “Meghan Markle is supposedly a fan of this. I’m still undecided on whether that’s a good thing!

First thoughts, the packaging is cool, if a bit overly packaged for only 50ml. It’s a container within a container, which looks, at first glance, like an overweight syringe. I’d try and design this to be more streamlined because you want something easy to put in a pocket or bag or take on holiday. 

The branding of ‘Frezyderm’ is too small for you to take any notice of the name. I’d never heard of it before. 

As for the product, you think it’s going to be another standard white suncream and out comes an almost clear and Royal Jelly-like gel that goes on oil-like, and, just when you think it could be too greasy, it dries to a matt and soft finish. 

It’s really good. It’s light and not heavy at all. I tried the SPF 30, which is plenty for a standard daytime. If you’re out in the sun for a long period or on holiday, I would reapply every couple of hours because you sweat and just to be on the safe side.

If you’re one of those guys who doesn’t think it’s worth buying a separate sun product for your face, then think again. Sun damage is the most ageing to your face, so think of this like an anti-ageing product and don’t be stingy when applying it.”

Published in Grooming
Wednesday, 02 May 2018 10:44

Tried & Tested Jimmy Choo Man Blue

Jimmy Choo Man Blue fragrance review leather woody

This new woody aromatic leathery fragrance was designed for Jimmy Choo by Nathalie Lorson. On top, clary sage’s aromatic imprint strikes a balance between freshness and refined texture. The tonic transparency of bergamot brings a breath of fresh air and contrasts with the spicy warmth of black pepper. The intense texture of leather reveals itself in the heart of the fragrance, assuming an extreme masculinity enhanced by the urban elegance of grey amber and the vegetal woody facets of cypress. The creamy sensuality of sandalwood provides a distinctive and addictive dry-down, supported by magnetic vanilla and vetiver. 

“I composed this set of textures around three impacting elements: the aromatic and velvety texture of sage leaves, the grained and raw texture of leather and the smooth texture of sandalwood to create a masculine and modern addiction,” explains Nathalie Lorson. 

TheChicGeek says “This is the Jimmy Choo Man reimagined as a carefree skateboarder. I’m thinking Rocco Ritchie or one of the Beckham boys. I thought the blue element would denote an aqua fragrance, but it’s a leather wood. It’s slightly older and more mature than the skateboarding image suggests. 

There’s a sweetness of the vanilla, but it’s a classic mid-market leather fragrance that I think works better on clothes than on the skin. Nothing pokes its head above the leather parapet and I’m not sure what’s ‘blue’ about this fragrance, unless it’s your knees after a turn on that skateboard!”

Left - Jimmy Choo Man Blue - EDT - 100ml - £66

Jimmy Choo Man Blue fragrance review leather woody

Published in Grooming
Friday, 20 April 2018 16:25

Tried & Tested MARRAM Co Shaving

Marram Co Shaving Cream review

Launched in 2017, MARRAM Co offers a luxury, personalised natural shave with the finest of essential oiled infused foams and chrome hardware kits. Hoping to transform shaving into a pleasurable ritual, MARRAM Co believe that the preparation behind the shave is key and have created shaving creams to match your mood, all manufactured in the UK. 

Left - MARRAM Co - "Power Up" - Metal tubes and quality fragrances makes this shaving to remember

Using organic essential oils sourced from 212 organic farms all over the world, the creams are therapeutic even for the man with the most sensitive of skin. Choose from “Wake Up Call”, “You’ve Got This”, “It’s Cold”, “Power Up”, “Night Out”, "The Morning After”, “Time Out” and “You Might Get Lucky”.

TheChicGeek says, “When you think about shaving products it’s interesting how, for something we literally put under our noses, quality fragrance hasn’t played a more dominant role.

Marram Co Shaving Cream review brush made in ukNamed after the grey-green tufts of Marram grass found on British coastal sand dunes, MARRAM, also a palindrome - the same forwards as backwards - is a collection of shaving creams offering distinctive and quality scents. 

The brand centres on the traditional barbering routine of cream, bowl and brush. Most guys won’t be bothered with this faff on a daily basis, but it’s definitely for a time when you can enjoy the ritual.

The brushes, razor handle and bowls are really top quality and are priced to match. The razor takes a Gillette head and everything, including the shaving creams, is made in the UK. 

Right - MARRAM Co - Brush & Bowl Set - £250

While the hardware is expensive, I like the way they’ve made the shaving cream realistic in pricing - in two sizes, £8 for 20ml and £20 for 100ml - it also means you can play with the fragrances and try a few. 

There are 9 different scents, all with fun names, 7 are permanent and a couple are limited-editions. It’s light and foams up nicely and easy to apply with your hands.

I think people are willing to pay more for products with quality scents. I feel £20 is good for 100ml, here, and those essentials oils are the things that transport you, for a few seconds at least, to another place and makes shaving less of a chore and more of a pleasure. The heat and steam of shaving is ideal for these essential oils to really do their best work.

This reminds me of the shaving cream from Buly that smells like marzipan that I like - read more here - and my favourite is “Wake Up Call” with its earthy vetiver fragrance.

I think MARRAM & Co are onto something here. I like the branding, I like the metal tubes and I like the fragrances. I just need to shave more!”

Below - MARRAM Co - Shaving Cream - 20ml - £8 100ml - £20

Exclusive to MRPORTER.COM

Marram Co Shaving Cream review

Published in Grooming

Lab Series Day Rescue Defense Lotion SPF 35 review tried tested fragrance

Lab Series’ new Day Rescue Defense Lotion SPF 35 is a lightweight, invisible daily moisturiser with SPF and ‘HYDRA-ENDURE TECHNOLOGY’ ‘which harnesses extracts from plants known to endure extreme weather conditions’. This is helps combat the visible effects of sun, dry climate, and pollution—environmental damage that can lead to dehydrated skin and the look of stress and premature ageing. Non-acnegenic. Suitable for use on bald heads.

TheChicGeek says, “Stop what you’re doing, this should be your new daily moisturiser. This is ticking all the boxes: sun, pollution and a nice consistency. The last time Lab Series did a decent SPF it was in a BB cream. SPF 35 is a good number and this doesn’t feel heavy, at all. I’m always banging on about having an SPF on everyday, so just do it.

Pollution is also becoming a hot topic in grooming and you'll just have to believe this is trying its hardest against this. I also like the way they’ve mentioned bald heads, this is often an area men forget. Always apply protection or wear a hat.

I really like this. Use liberally, but with it only being 50ml you’ll get through it pretty quick, that’s the only drawback.”

Left - Lab Series Day Rescue Defense Lotion SPF 35 - £31

Published in Grooming

David Beckham House 99 grooming review tried tested

Created by David Beckham in partnership with L’Oréal, HOUSE 99 is said to take a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look. 

Twenty one products named after David’s favourite year; he has ’99’ tattooed on his hand to mark a momentous year in both his personal life and career. He married Victoria, his eldest son, Brooklyn was born, and Manchester United won the treble. 

The current HOUSE 99 must-haves include:  Going Big Thickening & Purifying Shampoo, Get Groomed. Purifying Beard Scrub, Seriously Groomed Beard & Hair Balm. You get the idea…

Left - HOUSE 99 - Going Big Thickening Daily Shampoo - 250ml - £16, Get Groomed Purifying Beard Scrub - £18 Exclusive to Harvey Nichols until March

Quinoa and spirulina form the heart of HOUSE 99’s formulas, chosen specifically by David Beckham for their health-boosting properties, as a prominent sportsman. These natural protein-rich actives combine the essential constituents needed by hair and skin that can’t be synthesised by the body. 

TheChicGeek says, “Does the world need 21 new grooming products from David Beckham? Probably not. Will it be successful? Probably. The thing about the current grooming market, this massive need for new shelf space will displace or replace existing brands. I’m not sure why L’Oréal didn’t just put David Beckham into their Men Expert range or make the new Barber Club his imput. Both need more identity, editing and personality.

But, I can see why they’ve done a separate range when I look at the prices. It’s more expensive than I initially thought or looks - £17 for a face wash, £22 for moisturiser.

I tried three products: Greater Look Face Moisturiser, Purefectly Clean Face Wash and Truly Brighter Eye Balm. The only thing of interest was the peppermint tingle in the face wash. The ‘Eye Balm’ is a bit too thick for such a delicate area.

Overall, I’m not sure where this fits. It’s priced to compete with Clinique and Lab Series, but it's packaged to compete with Nivea and Bulldog. I’m not sure what you’re paying a premium for other than for Golden Balls’ name. I also think launching 21 products at once is overwhelming and it’s a lot for anybody to take in. Modern grooming needs to be simple.

The tattoo products make sense with Beckham as the face and if they do box sets for gifting, I can see this being a popular present come father's day or Christmas.”

www.house99davidbeckham.com

David Beckham House 99 grooming review tried tested

 

Published in Grooming
Thursday, 04 January 2018 17:19

Tried & Tested DCL Ultra-Light Hydrator SPF 30

Review DCL Ultra Light Hydrator SPF 30 The Chic Geek men's grooming expert

Since 1980, Dermatologic Cosmetic Laboratories’ (DCL) scientists have closely collaborated with physicians to create targeted and innovative skincare formulations for some of the best, brightest and most venerated names in skincare, including renowned dermatologists, global top-selling brands and influential retailers.

A couple of years ago they launched their own skincare range. The DCL Active Mattifying Range targets both genders but with a primary focus on men. The active mattifying range is targeted to oily skin, to help clear excess oil and sebum from the skin and eventually minimise the appearance of pores over time. Dermatologist tested. Non-comedogenic, hypoallergenic. Paraben-free.

TheChicGeek says, “I hadn’t heard of DCL before. This American firm has some serious pedigree and certainly has the experience. Like most manufacturers who produce for others, the clever thing is to start your own brand and use your expertise exclusively for yourself. This has been happening in fashion and now it’s time for beauty/grooming.

I tried the moisturiser which had a broad spectrum UVA/UVB protection of 30. It says it rehydrates oily, combination and acne-prone skin without blocking pores or provoking flare ups.

This is really light and is definitely mattifying, so great for men's oilier skin. I like the feel and it has no weight, considering the high SPF. It is pushing it in price in the pricier range of moisturisers, but you’re not paying for the brand, you’re paying for the science."

Left - DCL Ultra-Light Hydrator SPF 30 - 50ml - £54

Published in Grooming
Tuesday, 02 January 2018 18:07

The Chic Geek Style Awards 2017

Happy New Year, Chic Geeks. What a crazy year. Things all went a bit Back To The Future II with our Trumpian dystopia, jaffa cakes got reduced from 12 to 10 in a box - the tragedy! - and online started to really eat into, and effect, traditional retail models. 

It feels like we’re in an in-between period, right now, looking to the past, while waiting for the future. Prepare yourself, it’s definitely coming. Here’s a bit of TheChicGeek looking back, rewarding and remembering the past year. 

Join in on social media with #TheChicGeekAwards 

Chic Geek Menswear Style Awards Balenciaga Brand of Year 2017

Best Label of 2017 Balenciaga

You had me at ‘rubber car mat skirt’. Anybody who can make a blue leather Ikea bag, at £1800, desirable, is on to something. Demna Gvasalia, the Georgian fashion designer, has made looking drab and unglamorous an art form. While not a massive fan of Vetements - his own label - Balenciaga still has some of the luxury polish left which makes something desirable. ‘Interesting’ could be the word, but what he does with this label is make you think about what you are looking at. It makes you question what you like and what you don’t, and that has to be interesting, no?

Left - Balenciaga Lookbook SS18 Glamour!

Chic Geek Menswear Style Awards Martine Rose Menswear Brand of Year 2017

Best New Label of 2017 Martine Rose

Before you scream 'it’s not new' at me, I know, but this year Martine Rose broke through. After 10 years on the margins, and, I’ll be honest, I never really quite got it, everything changed and fashion turned towards her style. 

She also started working at Balenciaga, above, and, used their manufacturing, giving her collections the polish it needed. She's making some of the best items of the season and if you’re into fleeces and cycle shorts, you’ll be in 90s heaven.

Left - Martine Rose SS18 - One of the must-have menswear pieces of the season - more about that later

Below - Boohoo has just launched activewear for men

Chic Geek Menswear Style Awards high street brand boohoo man 2017

 

 

 

 

 

 

 

 

 

 

 

 

Best High Street of 2017 Boohoo Man

Manchester based Boohoo has expanded hugely over the last few years. It was founded in 2006 by Mahmud Kamani and Carol Kane who previously supplied high street chains such as Primark and New Look. 

Boohoo recently announced plans in June 2017 to build a 600,000 square feet (56,000 m2) warehouse, costing £150m over the next three years, and would offer the capacity to deliver annual sales of £3 billion, alongside their existing Burnley warehouse. 

One of the most successful British online retailers, Boohoo has massive potential and is doing really well in the US. In fashion terms, it’s fast and cheap, and this is the only way to survive and thrive in this market, aimed at 16-24 year olds.

While they nod to the trends, Boohoo makes clothes these people want to wear and while they aren’t all hits, there’s enough choice to be able to make a selection to reflect your personality or the character you want to be that day. Affordable, yes, disposable, yes, but this market is fickle and you’re only as strong as your last product, but there’s plenty here to get excited about and it’s only going to get bigger.

Chic Geek Menswear Style Awards La Roche Porsay Anti Shine Mist SPF 50

Best Grooming Product 2017 La Roche-Posay Anthelios Anti-shine Invisible Fresh Mist SPF50

Anything that protects, is easy to use and you’re not conscious of wearing, is the Holy Grail of grooming products. This spray goes on like a light mist and offers a high SPF protection. Sun damage is the biggest factor in visible ageing and anything that makes it simple and quick to add a layer of protection has to a good thing. You’ll actually enjoy using this and it shouldn’t just be restricted to the summer months.

Left - Get one of these for your holiday and then carry on using it - more here

Chic Geek Menswear Style Awards Grooming Brand of the year 2017 Perricone MD

Best Grooming Brand 2017 Perricone MD

The best grooming brands are those which make you feel like you’re in a knowledgable and safe pair of hands. Dr Perricone’s MD brand launched this 3-part men's CBx range, this year, containing a face wash, post-shave product and a moisturiser.

The 'CBx' part is a reference to Phytocannabinoids. Phytocannabinoids are non-psychoactive cannabinoids derived from the cannabis sativa plant - hemp. 

Expensive, but it feels like you’re getting more than fancy packaging here and with a new supplements range out this year - 2018 - and twists on his cult products, I think I’m going to carry on being a big fan. 

Above - Dr Perricone's first men's range - read more here

Chic Geek Menswear Style Awards men's fragrance of the year Tom Ford Fucking Fabulous

Fragrance of the Year 2017 Tom Ford’s Fucking Fabulous

Picture the scene: Tom Ford walks into Esteé Lauder’s New York headquarters. He’s here to talk about the future of his cosmetics and fragrance business. It gets to new fragrance names. We have a new ‘oud this’, ‘something leather’ that, it’s all very predictable, and then, suddenly, somebody suggests, how about ‘Fucking Fabulous’? The room laughs. We all say it, don't we?!

The execs at Esteé Lauder look at each other, want to carry on laughing and then move over the joke. But, Tom’s feeling cheeky and he wants the name to stick. 

No other brand would do it and that’s the power of having your name, and the power that goes with it, on the product. Nobody is going to question Mr Ford. What he says goes and this is why many fashion companies struggle. It’s all bit beige, a bit done by committee, nobody is willing to stick their neck out. Especially in conservative America. 

Okay, so I’ve made this story up. But, this will be the fragrance people will remember from 2017. It’s just a shame the actually scent doesn’t live up to the name and is a cult for more than its name. If this had a memorable and individual scent it would be unstoppable. I just love how they have to blank out the f-word on the adverts.

Above - More than a name? Fucking Fabulous by Tom Ford 

Chic Geek Menswear Style Awards Most Stylish TV Programme The Deuce 2017

Most Stylish Programme 2017 The Deuce

If you know me, you’ll know I love a bit of 70s style. Think the pimps from ‘Live & Let Die’, and you’ll get an idea about the wardrobe for The Deuce. James Franco, annoyingly, and unnecessarily, plays twins in this, but Maggie Gyllenhaal steals the show. It’s a mix of mafia, prostitutes, pimps and punters in this grimy yet quite glamourous take on bankrupt 70s New York.

Left - The Deuce's pimps getting pimped

Chic Geek Menswear Style Awards Topman Stranger Things Menswear Collaboration 2017

Best Menswear Collaboration 2017 Topman X Stranger Things

The right product, at the right time, driven by a massively popular Netflix series made this a big success for Topman and Topshop. It’s been a tough year for Topman and they need to think clever in order to take on the ASOSs and Boohoos of this digital world. Think ringer tees and washed denim in a collection of early 80s teen-wear.

Left - Taking a trip to Hawkin

Chic Geek Menswear Style Awards Christopher Bailey Special Award Menswear Brand of Year 2017

Special ChicGeek Award 2017 - Christopher Bailey

Bailey is Burberry and Burberry is Bailey. The giant luxury goods company we see today has been created thanks to his creative design, direction and his attention to detail. This doesn’t mean it can’t change, it just means, in my opinion, it will never be as good.

For many years, Burberry was flying high. It tightened up its licensing and became a must-have for the newly rich Chinese. 

It’s hit the buffers recently, so it’s probably time for something new, but some of those Bailey/Burberry collections were some of the best of their time. Leather sleeves on jackets? Yes, Mr Bailey. He made heritage Britishness modern and exportable and gave it a gloss that made you proud that Burberry was British. Read more here

Left - 2018 is the year Burberry waves goodbye to Christopher Bailey, what will he do next?

Chic Geek Menswear Style Awards 2017 Jeff Koons Louis Vuitton Turkey Bags Da Vinci

Turkey of 2017

Jeff Koons for Louis Vuitton was a double take when it first appeared on Twitter. What looked like a collection of bags straight from the back of a Chinese counterfeit operation, was, in fact, a collaboration with one of the world’s most successful artists. This tacky collection hijacked some of the world’s greatest artists and their most famous paintings and then emblazoned their name all over it: as if you were too dumb to recognise them. If you need a gold “DA VINCI” on your Mona Lisa then this collection was for you.

Left - Never actually seen one on the street, maybe rarer than the real thing?!

What are your thoughts? #TheChicGeekAwards

Published in Fashion
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