Bally Gucci Greedy Margins Brand Blindness

At a recent press day, previewing the new SS18 collection from the Swiss brand, Bally, I got thinking about how you can slip between the gap. Bally has followed the Gucci model of Wes Anderson statement pieces in bold colours and look-at-me graphics and slogans. But, Bally’s problem is, it isn’t Gucci, and just doesn’t have the attraction as a “name”- I actually like it more for this reason. Therefore they can’t charge the prices Gucci ask and sell in the volumes too. They also have another issue, well, it’s actually a good thing, they are offering a quality made product. 

Left - Gucci Cruise 18

I’m going to call it out. Gucci isn’t good quality. I like Gucci’s ideas, I just don’t think it’s executed to reflect the prices they charge. I’m not naive, I know luxury goods have huge margins, but there’s margins and then there’s margins. No wonder Gucci’s profits are through the roof, they are making products that aren’t as good as they should be in that price category. 

There’s enough Gucci out there, now, to hear of plenty of quality control issues: shoes than run in the rain, tiger patches on jeans repeatedly fixed, leather belts that feel like a free school belt. It’s not just Gucci doing this, but they’re the label flying high and drawing in the masses. They are also creating complicated product that requires time and a level of expertise to make it well and quickly shows its quality.

Bally Gucci Greedy Margins Brand Blindness

I recently posted a tweet following an article on the Business of Fashion - Interesting @BALENCIAGA has overtaken @gucci on the @lyst of most wanted brands.

The article said  “Balenciaga has stolen Gucci’s crown to become the hottest brand in fashion. According to the latest data analysed by BoF in partnership with search platform Lyst — which tracks 4.5 million data points per hour from over 65 million annual consumers, five million products and 12,000 brands — the Demna Gvasalia-designed brand climbed two places to top the hottest brand ranking in the third quarter of 2017.”

Right - Bally SS18

The feedback on Twitter, from many passionate people, was that they wanted Gucci and couldn’t understand this. It must be wrong. Clearly, Gucci is still in demand and they need to maximise this while they can, but this quality issue will speed up their “hot” lifecycle. People will question what they are paying for and many will feel cheated. The fashion crowd are already over Gucci.

A friend recently had a scarf, retailing, probably, for around £400, and it was so thin, it was clearly nowhere near the best quality scarf of that type. It’s almost laughable, and while people have “Brand Blindness” it’s okay, but you free-fall quickly after without quality. Quality makes people return to a brand.

And, this takes me back to Bally. Currently looking for a new owner, they need to decide whether to offer quality and an acceptable price or chase the higher margins, slash quality and see what happens. They’ll never be a Gucci, but they can clearly maximise sales, but increasing margins like many of its competitors. It'll be interesting to see who the new owner is and which direction they decide to take.

Published in Fashion
Friday, 03 November 2017 17:22

ChicGeek Comment HM X Erdem The Verdict

Menswear Erdem H&M expert verdict The Chic Geek

Arguably the biggest fashion collaboration of the year, every year, H&M are masters of creating hype and buzz with whomever they choose to tie-up with. This year was the turn of British/Canadian designer, Erdem Moralioglu, just don’t ask me to say his full name, so they stuck to just “Erdem”, luckily, and they approached things differently.

Left - Short Sleeved Shirt - £69.99

Usually you don’t get to see the full collection with prices before the big reveal, and often the collection is a seen as a “greatest hits” type homage to the brand rather than bang-on-the-fashion of the season or what customers are currently buying.

H&M held a preview fashion show in L.A. a couple of weeks ago to selected press, they released images and prices of the full collection and they held a preview shopping evening for press and the public the evening before it hits stores, this week, at the glamourous and spookily beautiful Freemasons' Hall in Covent Garden.

Menswear Erdem H&M

Erdem has never sold menswear before so it was a first, and his floral signature is definitely in vogue, ATM, thanks to Gucci. This collection is basically H&M’s nod to Gucci’s current aesthetic and hedges their bets with a public who may not know the Erdem name or care.

The queues for Freemasons' Hall was full of London’s fashion folk. Once inside it was a frenetic grab for items people came specifically to buy. There was no time for browsing.

Right - If you missed or couldn’t afford the Burberry Tudor ruffle neck white shirt, here’s Erdem’s version - £49.99 

When you see designer, Christopher Kane, amongst the hubbub of rails and elbows, you feel it won’t take much for his name to be in the running for next year’s collab. (Which would be very good BTW).

Menswear Erdem H&M expert verdict The Chic Geek

After the initial buying panic, the coats and tailoring didn’t seem to be very popular. It was the silk and floral pieces that people wanted and they quickly disappeared. Silk pieces seem to be very much in demand right now - See my favourite from Pretty Green - here - and checking on H&M's UK website you can’t even view the Erdem, page.

This is the right collection at the right time. People are going to be bored of this Gucci look pretty soon, so they’ve timed this collaboration right. The florals aren’t particularly standout, so don’t scream "Erdem X HM". They’re not that memorable which will work in their favour and, let's be really honest, men can never have enough floral silk pyjama sets!

Read ChicGeek Comment Erdem X H&M Menswear here

Left - Pyjama Top - £79.99

Published in Fashion

The Chic Geek's weekly menswear & grooming round-up including reviews of new organic soap brand, SCRUBD, Lab Series Solid Water Essence, The Drop suit making service, Gucci going "Fur Free", corduroy, fleeces, male hair transplants and a Pretty Green silk shirt.

Published in Fashion
Monday, 16 October 2017 11:51

Tried & Tested The Drop

The Drop Review Bespoke Suit Brown The Chic Geek

If somebody said they could make you any suit you wanted, that fitted perfectly, simply by sending a few photographs of yourself, you’d be sceptical, right?

That’s how I felt when “The Drop” got in touch. The Drop is a startup that allows men to create their clothes, in their sizes at a price which suits their budget. 

The Drop Review Bespoke Suit Brown The Chic Geek BurberryI’ve seen many apps, come and go, that allow you to take a picture of an item you see in the street. Like Shazam for clothes, they let you know where you can buy it from. Unfortunately, this only works for clothes in season and available in your size, so can be a disappointing search. It also doesn’t allow for you imagination or dream item.

Left - TheChicGeek smiling in his finished suit

The Drop business was founded on the premise that lots of men know what they want when they see it (whether on Instagram, Pinterest or on the street) but often find it hard to locate it in stores, in their size - a fundamental disconnect between supply and demand.

Right - Inspiration - Burberry - But I wanted it cut like a Tom Ford

The Drop enables customers to submit an image of their ideal suit (from styles they've seen online, in store or on the street) along with images of themselves so that correct measurements can be assessed. Their suit is then made & delivered in their size in under three weeks. Prices start from around the £300 mark.

They can make a single item in Asia, and then they allow a small budget for you to take the finished item to be altered, if it needs any additional work, at a place of your choosing.

I wanted something different yet also something that I knew they could make. It would be pointless going all out Gucci if they didn’t offer those kinds of fabrics. 

I wanted a brown flannel suit as it’s really hard to find a good chocolate brown suit. I found an old picture from a previous Burberry campaign, but I wanted a longer jacket and wider lapels.

I also wanted the fit based on a Tom Ford suit that I already own. After a couple of e-mails, swatches were sent through, which is difficult to choose online admittedly and they said they didn’t have brown flannel, so I just asked for a plain chocolate coloured suit.

I sent three pictures - front, side, back - of me in fitted clothing and then chose the lining and other details on the suit. I went for a peaked lapel two button wool suit with a pink lining.

The Drop Review Bespoke Suit Brown The Chic Geek

The Drop Review Bespoke Suit Brown The Chic Geek

The Drop Review Bespoke Suit Brown The Chic Geek

They may get in touch to ask a few further questions and just to clarify the order.

Far Left - Tailored Made - Chic Geek - Pink lining with green lettering

Left - The Edward Sexton/Tommy Nutter/Tom Ford lapels that I wanted

A few weeks later the suit was ready. It was shinier than I envisioned, but not detrimental. The lapels were good, very Tom Ford/Edward Sexton like - move over Harry Styles! As for fit, the waist on the trousers and the jacket was too tight. They kindly had this altered for me, when in reality you would do this yourself and then bill The Drop.

Overall, the suit is good, I know I couldn’t buy another brown wool suit with a pink lining for the price they are asking.

Verdict - For the price of a high-street suit you get something individual and one-off. You could get something for a special occasion or if you find it hard to get standard suits to fit, but at these prices you could use this service everytime you want a new suit. This concept has the potential to play around and copy designer items quickly if the choice of fabrics allows. 

I think The Drop needs to brand their name more on the items, as I couldn’t remember the name throughout the process, and they should also offer more inspiration and fabric choices to capture the more experimental and directional customers or for those guys who know what they want, but want a few images to base it upon. It would also be good to photograph the suits they make to give you more of a feel of what they do and create a community of passionate guys wanting something individual.

Left - Brown & pink suit from The Drop from around £300

https://thedrop.co

See the full The Drop OOTD here

Published in Fashion

Gucci Go Fur Free Fur Debate

News in that Gucci is going “Fur Free” starting from SS18. President and chief executive, Marco Bizzarri, announced the move at a talk at the London College of Fashion, yesterday.

Mr Bizzarri said: “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.” The brand will no longer use any type of animal fur including, coyote, mink, fox, rabbit or karakul - aborted lamb foetuses.

The fashion house’s remaining fur clothing will be sold in an auction with the money donated to the animal rights organisation "Humane Society International” and “LAV”, an organisation that initiates legal actions to assert animal rights.

Left - Gucci Intarsia Mink - £28,340 from Mytheresa

Gucci will also join the Fur-Free alliance. This is a group of international organisations that campaigns for animal welfare and encourages that alternatives to fur are used by the fashion industry.

I respect Gucci’s decision and being the world’s second largest luxury goods company this will make an impact. It will also influence people and other brands. Any company wishing to be more “sustainable” should be encouraged. (Just how sustainable a business selling US$ 4.3 billion (2016) worth of product is debatable BTW).

But, what I never understand is the double standards on animals. You either use animals or you don’t. Gucci will no doubt still be using snakes, alligators, crocodiles, goats, lizards, ostriches, the list goes on, to make accessorises and clothes. 

I’ve seen this many times before. I’ve been at Ralph Lauren where they proclaim to be “fur free” yet I’m standing next to a large crocodile “Ricky” bag. If brands really want to minimise their footprint then they should go completely vegan. Department stores stating they don’t sell fur, yet you look into a felt hat and it’s made from rabbit.

The fur industry doesn’t have to be “cruel” in the same way the meat industry doesn’t. Skins such as sable are shot in the wild and don’t live in cruel conditions. Coyotes are shot as pests in North America. You regulate for welfare standards and promote compassion in farming and every animal regardless of the product should be respected and cared for. 

The fur industry can be sustainable and faux-fur, usually made from synthetics, is also detrimental to the environment and doesn't negate the desire.

Net-a-Porter group recently announced it was going fur free too. Admittedly, due to the prices, fur is only bought in small quantities and by very wealthy people. It’s interesting that Italian companies - Yoox/Net-a-Porter and Gucci are going “Fur Free” as we know those Italians like their furs, so this is definitely a shift in attitudes.

These things usually go in two ways - fur trims start to sneak in and the thing gets quietly shelved or companies continue to be "environmentally friendly" and really try and do something about the wasteful fashion cycle that currently exists. Banning "fur" isn't really touching on the real environmental impact of the fashion industry.

Published in Fashion
Friday, 06 October 2017 11:34

Buyer's Guide AW17 MRPORTER.COM

Prada knitwear top menswear items for AW17 Mr Porter

Daniel Todd, Buyer at MRPORTER.COM

“I am a huge fan of Prada’s knitwear for this fall with my favourite being this Shetland Wool Sweater; it's bang on trend as graphic knitwear is key for the season. Made entirely by hand in Italy, this loud and chunky piece is as much an art form as it is knitwear. An eye-catching jumper not for the faint hearted, I’ll be wearing mine with jeans or corduroy trousers.”

Left - Prada - Shetland Wool Sweater - £1375

Our Legacy knitwear top menswear items for AW17 Mr Porter

“Wanting to purchase a plush pair of feel-good corduroy trousers immediately indicates that autumn is here, time for the shorts to be packed away! My choice is this black number from Our Legacy, made from exceptional fabrication of soft and durable cotton-corduroy, its minimal design is versatile enabling it to be worn with simple knitwear and shirting.”

Left - Our Legacy - Wide-Leg Cotton-Corduory Trousers - £225

 

  

 

 

Takahiromiyashita knitwear top menswear items for AW17 Mr Porter

“Slogan t-shirts and jerseys have been huge for a few seasons now and continuing into this winter. Featuring a quote from Mr Benjamin Franklin, “Lost time is never found again”, I’ll be sporting this jersey on cold winter days when needing that little extra motivation to get things done.”

Left - Takahiromiyashita Thesoloist. - Printed Cotton-Jersey T-Shirt - £270

“A padded overshirt is a genius alternative to a jacket this autumn from Balenciaga's Creative Director Mr Demna Gvasalia. Quilted and padded for insulation and volume, this piece has to be my favourite must have. Ticking the 90s sportswear trend box, I’ll be wearing mine layered over knitwear with retro sneakers.”

Balenciaga knitwear top menswear items for AW17 Mr Porter

Left - Balenciaga - Oversized Padded Checked Cotton-Flannel Overshirt - £815

 

 

 

 

 

 

 

 

 

 

 

Gucci knitwear top menswear items for AW17 Mr Porter“A great coat is essential for winter, after all it’s the item of clothing that you will be seen most in the coming months. My pick of statement outerwear is this double breasted overcoat from Gucci. Crafted from pure cashmere in a timeless shade of tan, this really is one exceptional coat.”

Left - Gucci - Slim-Fit Double-Breasted Cashmere Overcoat - £2840

Published in Buyer's Guides
Tuesday, 19 September 2017 16:13

ChicGeek Comment Choose Your Rip-Off

Burberry Cap Check Horseferry Fashion Rip Off

A "rip-off" is defined as a fraud or swindle, especially something that is grossly overpriced or an inferior imitation of something. Sound familiar? The two meanings have become somewhat intertwined in the crazy world of modern luxury fashion.

Okay, let’s talk about that cap. Vilified, objectified and chastised, the Burberry check cap has been waiting for its reintroduction since we saw the preview of the Gosha Rubchinskiy SS18 Burberry capsule in St. Petersburg where he’s produced a capsule collection based around the famous beige “Horseferry” check.

Burberry once wanted to distance itself from its famous check, using it instead for discrete linings and the like. But, now it’s back and they’re are trying to champion or own the new chav-chic look dominating fashion. Worryingly, the vast majority of people have missed the Burberry in between - which was rather good.

Left - Burberry - Vintage Check Baseball Cap - £195

Burberry are playing catch up and I put that down to “See Now, Buy Now”, but that’s a whole other #ChicGeekComment.

Anyway, the cap got me thinking. The cap is kinda cool, but not the real one. It’s cool to have the copy, the naff pastiche, the nod to, the rip-off, because ultimately you’re getting ripped off with both. 

Dune Gucci Loafers Pinnochio Shoes Mens RedWith the rip-off you’re in on the joke, proud of the made in China label and almost taking the chav-factor to the max. Buying it from a stall on Oxford Street and not a store on Bond Street is truly in the spirit in which the item was intended. You’re playing with it, subverting it and not blinding paying nearly £200 for a cap. #ripoff

The same could be said for the new Dune London “Gucci” loafers. The Gucci loafer really is a classic in the pantheon of fashion, but obviously has been everywhere recently due to Gucci’s huge success. Getting a real pair just feels a bit lacking in imagination.

It’s not even about the money. The Dune rip-off makes you part of the current fashion, but it’s more laissez-faire and carefree and makes you a member of fashion’s great unwashed rather than inspiring to own a piece of footwear inspired by the British aristocracy’s love of horses.

Are those Gucci? No, they’re Dune. There’s something confident about being okay about wearing a rip-off. Just think about all the money you're saving too.

Right - Dune London - Pinocchio - Classic Snaffle Loafer Shoe - £100

As Christopher Bailey says goodbye to Burberry, read TheChicGeek's Ode To Christopher Bailey - here

Published in Fashion
Sunday, 16 July 2017 10:17

ChicGeek Comment Erdem X H&M Menswear

With collaborations as common as the cold it’s become hard to generate the excitement that those previous big reveals had. Swedish mega-retailer, H&M, has just announced, much later than usual BTW, their collaboration with British-based, Canadian designer, Erdem.

This is a coup for Erdem, as, apart from amongst fashion circles, few know the label and hardly any men, as they don’t do menswear. Known for long Valentino like dresses in intricate florals, it ticks the box nicely for H&M to do something Gucci-like and is a switch up from the previous year’s Kenzo collection.

This will clearly be riding the Gucci maximalist wave, but I’m hoping it’s more Laura Ashley/Liberty of London/House of Hackney men’s than a straight copy of Gucci. The patterned silk pyjama set seen in the video - below - looks very Gucci, but let’s hope there’s some freshness in the other pieces.

Erdem’s full name is Erdem Moralioglu and he's never designed menswear before. Here’s what he said about designing men’s, “I found it a real joy,” says Erdem. “It’s really about looking at a wardrobe of pieces, and focusing on the exact design details. There has to be an easiness to menswear, and a sense of reality. I’m so happy with it, and I think so many women are going to love the men’s collection too.”

The ideas behind the collection sounds like an eccentric, British mixed bag of references. “The collection reinterprets some of the codes that have defined my work over the past decade”, shares the designer. “It’s also inspired by much of my youth, from the English films, 90’s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless”, he says.

I think this collection will have a niche market and maybe they won’t make the volumes or have the number of stores stocking it like in previous years. But, I’m actually excited about this one as this feels to be catering for the lovers of fashion rather than labels. Hits stores November 2nd.

Published in Fashion

marcus jaye the chic geekI recently went to Berlin, for their fashion week, which is dominated by two trade shows, Seek and Premium. I know Berlin is the city of the young hipster wanker and far from the bourgeois idea of fashion. Always has been. But, watching a young guy in adidas trackie bottoms, an old tour T-shirt tucked in and a fake looking GG monogrammed Gucci hat, it’s pretty clear that fashion, ATM, is looking like ‘cool crap’.

Pioneered here, but spreading: it’s about found, second-hand, vintage, charity and everything that is the opposite about looking expensive and ‘designery’.

Left 'Pensive Crap' at Seek in Berlin - Cap - J Crew, Sunglasses - Vintage Gucci, Top - Umbro

It’s been coming a while, and it’s something the fashion industry struggles with, because making something shiny and new is what they are used to. Plus, why buy something brand new when you want it to look old?

pony trainers SS18It’s about mass produced old items looking old. This isn’t the Gucci idea of decadent vintage. That’s over.

I know Italian brands have been doing ‘pre-distressed’ for donkey’s, and it’s always looked a bit crap. Ripped jeans, anybody? But, it was interesting to see brands, such as Pony and Valsport, doing options of trainers looking like you’ve been wearing them for months.

Right - Pony distressed for SS18 

Even if you buy something new, you style it in a way which looks old and not cared about. Maybe that’s why we’re seeing collaborations such as Louis Vuitton and Supreme in order for these brands to look less expensive, even though the prices say something else.

Some brands only know how to do new and this is leading to people raiding wardrobes and rediscovering things they used to wear or asking parents for their old sportswear. Hoping they've hoarded it.

Menswear is really experimenting in this area and the worry of looking bad is over, as that’s really the point. It’s about looking like an America tourist from 1985 or a post-Soviet Russian, aping western brands, circa 1994.

Could be a hard sell, or no sell at all, and this certainly won’t help the struggling fashion industry.

Below - Valsport SS18 worn look, Never too old for Vetements SS18

Valsport trainers pre distressed worn in

vetements ss18 Umbro

Published in Fashion

The first ever UK exhibition on the Spanish fashion designer, Cristóbal Balenciaga, and his continuing influence on modern fashion opens at the V&A. The exhibition marks the centenary of the opening of Balenciaga’s first fashion house in San Sebastian, Spain and the 80th anniversary of the opening of his famous fashion house in Paris. 

Left - The man himself, Cristóbal Balenciaga

TheChicGeek says, “While I love the V&A’s Fashion Gallery, the big exhibition space, where Pink Floyd currently is, is usually larger and something to get more excited about. But, this exhibition feels less cramped than previous exhibitions in the space - see Underwear here - and upstairs has a nice, spacious flow.

Balenciaga, as a designer, was serious. Those black voluminous gowns seem to sum up his lack of fun. He feels strict in that Spanish Catholic way, manifesting itself in his designs using lace and the Spanish Mantilla. You don’t get much feel for the man or his personality, but I think that’s how he liked it. He only gave one interview in his life, and that was just before he died.

Left - Known for his elegant volumes, Balenciaga was one of the great couturiers of the 20th century

The name disappeared into the history books when he closed his house and only came back into common culture with its revival around 20 year's ago when Gucci’s parent company, Kering, bought it alongside Stella McCartney and Alexander McQueen.

Downstairs is a collection of pieces, mostly coats and dresses, from his most prolific period the 1960s. These are sculptural clothes for pictures and striking as they are, when they become practical, to enter the real world, particularly the commissions by the rich Americans, they look dated and frumpy. His volumes work on their own, but on people they add bulk and often swallow the wearer. These aren't easy wearing pieces.

Some of his pieces aren’t practical either. The wearer couldn’t sit down or go to the toilet in 'Envelope' dress, for example, but this doesn't detract from its beauty.

This was the golden age of 20th century of couture and while he produced ready-to-wear with his 'Eisa' range, his heart was in his exacting standards and the fine fabrics he used. 

Left - The 'Envelope' dress, 1967, a design you couldn't sit down or go to the toilet in

Balenciaga is more a collection of one-off greatest hits than themed seasons in the vain of Saint Laurent. These weren’t particularly well documented, even though they were huge, between 150 to 200 looks, as the press weren’t allowed into his shows, so the main imagery is striking black and white shoots in the magazines at the time which have entered in the common psyche of 20th century fashion images.

Upstairs is a large display with a varied selection of designers, both old and new, paying homage to the volumes that Balenciaga pioneered. There are a couple of men’s pieces by JW Anderson and Rory Parnell-Mooney to illustrate that his influence isn’t restricted solely to womenswear.

Left - JW Anderson paying homage to Balenciaga with his tulip trousers

There are a couple of pieces from the new Balenciaga, under Demna Gvasalia, who is producing great things and referencing the house while making it feel contemporary. Unfortunately, there isn't a blue Ikea bag in sight!

Balenciaga: Shaping Fashion until 18th February 2018. Admission £12

Published in Fashion
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