Review Christophe Robin Thickening Paste Shampoo men's grooming expertFrench colourist, Christophe Robin, has worked with Kylie Minoque, Tilda Swinton, Catherine Deneuve and, historically, the 90s Supermodels’ hair colour. This is his men’s product. It’s a shampoo with rassoul clay - draws out impurities a bit like a face mask - and Tahitian algae, which is very nutrient-rich, so great for strengthening and thickening hair.

Left - Christophe Robin - Thickening Paste Shampoo - 250ml - £42.50 from Harrods

TheChicGeek says, “This is a real treat. While the colour and texture looks a little disconcerting - you’ll know what I mean when you see it - it’s very thick and brown. It’s like a nutty chocolate spread. 

It quickly foams up into a shampoo. With 95% natural-origin ingredients, it is concentrated with pure rassoul clay. Rich in minerals, it is said to gently absorb impurities that suffocate the scalp and immediately brings fullness and body to the roots.

Forget Christophe Robin, I felt more like Pooh Bear dipping my hand in the honey pot using this. It’s a jar, so needs a juggling act in the shower, but this feels expensive and rich. You don’t need much, maybe a large pea size and it states there are around 30 applications in the jar, so is expensive. 

This feels really thick and indulgent, there’s not a particularly strong smell, though it does say a blend of woody notes and amber.

I didn’t find it particularly thickening, but then my hair is really thinning. I think you need that bouncy, curly, French boy hair like Timothée Chalamet - here to make it work!"

Published in Grooming

Mike Ashley House of Fraser Harrods of the high street

Mike Ashley is a retail predator. Much like a lion watching his prey out on the savannah, he waits until the wildebeest looks weak and separated from the herd and then bides his time. Pouncing only when it suits him and he’s certain of a tasty and easy meal.

This week he pounced and was rewarded with House of Fraser for £90m. He already had a 11% stake in HOF, bought in 2014, so he had an interest. 

Left - Harrods of the High-Street?

This price was drastically down from the £480m the Chinese owners, Sanpower, paid for it. The brand is weak and damaged, but not dead, but it will need investment in order to survive. They didn’t seem to have a strategy and they didn’t define why you would go to House of Fraser over another store. 

Ashley needs to work on making it clear why you’d return to House of Fraser. While John Lewis is offers mostly necessity, and can be bought online, Ashley would be better at targeting ‘treats’, relating to fashion and dressing up to seduce a higher spending customer to leave the house. 

This needs to be the store for birthdays, for Christmas, for anniversaries, or anything that requires fancy packaging and that feel good, swinging bag feeling. Fewer visits, but more money out of people’s pockets. At the moment the nicest thing they sell is a Mulberry handbag, but they need more excitement to keep people interested.

Promising to turn the struggling chain into “the Harrods of the high street”, could be Ashley’s flippant words, but if he focuses on that idea, he could be onto something. You don’t go to Harrods for the mundane or ordinary. Admittedly, the prices will have to be different, but you can still package everything nicely and tie-in exclusive product and brands.

Reading about his ‘elevation’ and expansion plans for his other brands, recently, what’s left of House of Fraser will be in prime locations such as Bluewater, Westfield White City and Glasgow, if he decides to stick to closing the other 31 struggling stores, and would fit nicely into this expansion plan. He could easily use his premium Flannels brands to insert much higher end product, something House of Fraser always aspired to be, but never quite got there.

He’s realised that it’s important to have product and brands for each level of customer. The bargain end is fickle and requires huge volumes, while the growth in luxury brands offers lower volumes, but much higher profits. Flannels is expanding rapidly and this acquisition will help create a larger scale.

Flannels is opening new stores at Glasgow Fort shopping centre, Hull and Leicester as part of its ongoing expansion drive. The retailer announced, recently, it expects to open between 6 and 12 new Flannels stores before its financial year end next April 2019. In its premium lifestyle division, Sports Direct currently operates 21 Flannels stores, 10 Cruise stores and three Van Mildert stores, so its premium designer business is really growing. Even Oxford Street is getting a Flannels next year.

He could introduce his underwear brand, Agent Provocateur, into HOF stores and work on their strong existing brands like Biba.

It’s inevitable, if Debenhams continues to struggle, that he’ll merge the two, already owning 29.7% of Debenhams. He’s probably waiting for his moment to strike on this one too and get it at a knocked down price. The high street will plateau soon and even go back into a growth mode and, if in the right locations, in the right cities, House of Fraser will be smaller, but much stronger. 

Published in Fashion
Friday, 13 July 2018 15:16

Hot List The Chain Loafer

Chain Loafer Menswear Must Have Autumn 2018 Tom Ford Harrods menswear

Tom Ford is a designer and brand who does his/its own thing. It knows its customer and it services their needs and wants for items of clothing that are expensive, luxurious and suits their lifestyles. He doesn’t usually chase trends, but you know he always has one eye on them.

He knows exactly how to update a classic to make it relevant.

This is his version of the classic Gucci snaffle loafer. A style of shoe he knows well after spending all those years in charge. The chain adds an element of bad taste which is so prevalent in fashion, today. This type of chain loafer appeared on the SS19 catwalk at Martine Rose and I also saw them in the G.H. Bass SS19 collection recently in Berlin.

These are luxury chav loafers and you need to team them with sportswear or other items of bad taste. If you really want to max the trend get them in coloured snakeskin - if you can afford them!

Left & Below - Tom Ford - York Chain Loafers - £590 from Harrods

Chain Loafer Menswear Must Have Autumn 2018 Tom Ford Harrods menswear

Published in Fashion

Sit on My face North Face Death of Superbrands

Take the escalators upstairs to the first floor in Harrods and a sign above the entrance to the women’s designer floor reads ‘Superbrands’. Inside, individual, luxury fashion brands are housed in marbled-lined shop-in-shops giving consumers the full brand experience. 

How these ‘Superbrands’ are anointed I’m not sure - it could be sales or how much they wanted to contribute to the fixtures and fittings - but, what we were willing to accept maybe ten year’s ago feels out of step with how we feel about brands right now.

Left - North Face or Sit On My Face?

Selfridges opened a similar ‘Superbrands’ room during the noughties, but has since dropped the moniker.

We’re moving into an anti big brand age and being labelled a ‘Superbrand’ isn’t the compliment it once was.

Fila Fendi Hey Reilly Death of Superbrands

“Superbrands…who are they? Self appointment does not make you a Superbrand. And really was it just an industry ‘thing’.  Did consumers really know or care who the Superbrands were?  Did consumers really buy into this???  I think probably not. It struck me as quite ‘self congratulatory,” says Jo Phillips, Creative Director, Cent Magazine.

Right - The Hey Reilly Fendi/Fila collab for AW18

“The newer generations want brands that are traceable, responsibly care for the environment with ingredients, content etc, that is traceable and kind to the earth. Some want to have one offs so they can be seen as elite, first adopters, trail blazers etc or there are those who want individual products so they look for independent brands, small runs etc so they don’t feel like clones. Sadly some want to wear brands head-to-toe, emblazoned with logos so we all know ..how much money they have??? But, its beginning to look a little tired, like those people that act like a sandwich advertising board for a brand..especially if they wear them head to toe…its all a bit tragic,” says Phillips.

First published in 1995, and now in its 19th edition, ‘The Superbrands Annual’ highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands).

“A Superbrand must fundamentally deliver a good quality product or service but they also must be famous, come to mind ahead of the competition and be emotively engaging and distinctive, for example have a personality or tone of voice that is unique (think Virgin Atlantic vs Delta), or have a purpose that people can identify with and buy into.” says Stephen Cheliotis, Chairman of Superbrands UK.

Things have changed since 1995 and while many brands once wanted to make it onto the Superbrands list, it feels like the energy for consumers is turning towards start-ups and young, dynamic brands rather than something larger and established. People have become suspicious of big companies and this form of back slapping feels somewhat arrogant.

“While the fundamentals of what makes a strong reputation and what drives a positive perception have not in my view fundamentally changed, much of the context of marketing and buying has shifted substantially. For example, the channels or tools used to communicate with consumers has changed and there are now many more options, the consumers’ demands have has also rightly risen. With increased competition, not only has the bar been raised, but brands are increasingly called to account for poor delivery, for example through social media.” says Cheliotis.

Darling Carling OiBoy Death of Superbrands

“In many ways, brands are still, besides people, the most important asset a company has. A strong reputation in the market is essential to success. In this country we often focus too much on short-term success and short-term metrics, but really focussing on creating a distinctive brand with a clear purpose, point of view, personality and proposition should be a fundamental board consideration.” says Cheliotis.

As part of this change in thinking we’re seeing smaller brands or artists hijacking or playing around with established brands’ logos and slogans. These comical or clever playing with words have made many people think about brands’ messages and what they really mean. It’s part of our age of #fakenews, growing suspicion and rage against the establishment. 

Left - OIBOY - £28

Since graduating from the Royal College of Art, Reilly has carved a unique position in the world of illustration and graphic art by playing with what is real or not in brand terms. His recent Hey Reilly AW18 collaboration with Fendi sees a play with the sportswear brand Fila. Both brands merge into a cool and playful outcome. It takes a level of confidence for brands to accept and give these tweaks their blessing. Other designers or artists such as Philip Normal, Proper Mag and OiBoy are all offering a British sense of humour on other people’s branding.

Based in South London, and founded by George Langham, OIBOY recently made its debut at Selfridges. “We all like to categorise everything into boxes, it makes us comfortable, but what makes a model super? "She's a ‘Supermodel’ not just a regular model”. Maybe adding 'super' to a brand or a model allows them to demand higher fees or prices because they are now super?! It's all bullshit really, BUT without these unaffordable (to the masses) 'superbrands', there wouldn't be brands like OIBOY, which is seen as affordable and accessible.” says Langham.

Is this about a lack of respect for brands who have spent many years and millions of pounds establishing themselves.

Yoots Boots OiBoy Death of Superbrands

“I’m not sure it’s a lack of respect from our side of things, we see what we do as something lighthearted and harmless fun. What seems to be happening is privileged kids glamorising the working class, even glamourising poverty in some cases, you can see this with the trend of every fashion shoot being on a council estate or pie 'n' mash shop or wherever, it's like going on a safari for them, seeing how the ‘others’ live…” he says.

Left - OIBOY - £28

“Well ,we used to take any brand that rang a chord with us and British culture/humour, hoping that the brand(s) would see the funny side of what we had done, at the same time, realise it’s guerilla advertising, we never look to discredit nor try to pass ourselves off as them, yet lately we’ve had some issues from 2 ‘superbrands’... the first one which is an American preppy brand who were fairly nice to us and asked us to kindly remove items from sale off of our site, the other, which is a French tennis brand, they tried taking us to the cleaners, so I guess to answer your question; we now can’t mess with clothing (super)brands, so we best stick to beverage companies from now on.” says Langham.

"It's just another marketing spin, why is Mark Ronson a 'super' producer not just a 'producer'? I like the idea of some super hero character producer coming in to save the day, but not really a super brand.” he says.

This reaction is about brands not taking themselves too seriously and being able to laugh at themselves. Many larger brands have built themselves a straight jacket of branding and guidelines and aren’t flexible enough to respond to the new consumer’s desires. This is about having a personality and being confident enough to join in the joke. They had this trouble when social media first appeared and they needed to have a singular voice.

Paul & Shark Proper Mag mug Death of Superbrands

Superbrands is a dated concept and as such illustrates the change in the way we view established brands. Today, you don’t want to be seen as being too successful. You want to be part of the struggle and that’s also why many big brands are starting smaller brands all the time. Just look at H&M and its growing stable.

Many Superbrands have lost sight of its product and got wrapped up in the brand too much. They need to disrupt themselves. I think we’ll see many of these brands falter unless they give more attention to the final product and particularly its quality and longevity. 

Right - Proper Mag Mug - £8

I wrote about ‘Russian Doll Brands’ - here 

Published in Fashion
Thursday, 12 July 2018 11:58

Tried & Tested Dunhill Century

dunhill century fragrance men's scent perfume review

TheChicGeek says, “The last dunhill fragrance, 'Icon', back in 2015, set the standard for the modern range of dunhill men’s fragrances. I was a fan - see more here and four incarnations later, it’s time for something new.

‘Century’ is their latest offering. The perfumer is Carlos Benaim and features refreshing top notes of bergamot, grapefruit and mandarin. A base of sandalwood, warming olibanum - frankincense - and fragrant neroli sits on sandalwood, musk and cypriol

As somebody at the press launch said, this smells like a posh body wash. The type that stays on your skin in a soft, soapy and background kind of way. That's not to be derogatory and there are plenty of people who don't want shouty fragrances. This is very subtle and warm, with the mixture of neroli and sandalwood, and, pleasingly, is an easy wearer in a quality and sophisticated way. It's just not something you'll be able to pick out distinctively in a line-up, but it's still good at what it does.

The bottle is one of the best I’ve seen for a while. It’s very Verner Panton - the designer was a major influence for SS19 - see SS19 Milan/Paris Trends Scrapbook here - and looks like a paperweight from the 1960s. It’s disappointing the magnetic, curved top doesn’t fit perfectly into the recesses on the side. This probably says more about me being on the spectrum than anything else!

This is an accomplished fragrance from dunhill and makes their collection of fragrances some of the best packaged in the mainstream men’s market."

Left - dunhill London - Century - 75ml EDP - £59 

Available now exclusively to Harrods. Launches nationwide from the 6th August 2018

Published in Grooming
Tuesday, 05 June 2018 13:47

Trend World Cup 2018 Style

World Cup 2018 Style Bobby MooreI’m always fascinated with those World Cups during the 1960s and 1970s where the players sat around drinking and smoking like they were spending two weeks on the Costa Brava. Sunning themselves and taking the missus with them, this was World Cup as lad’s holiday. Today, it’s much more serious, and if all the bungs, corruption and violence hasn’t put you off, it’s still a spectacle bringing the world together.

Left - Bobby Moore with locals on the beach 1971 NPG

As well as a sporting contest it’s also a cultural and style moment, celebrated every four years. Recently, photographs of the footballer Bobby Moore were acquired by the National Portrait Gallery and have gone on display to mark this year’s World Cup and the 25th anniversary of his death. The photographs were acquired from the collection of Roberta Moore, his daughter, and show Bobby, the golden boy of British football, throughout his career both on and off the pitch.

World Cup 2018 Style Nike England Shirt ASOS

Right - Nike Football - England Home Vapor Match Shirt In White - £90 from ASOS

World Cup 2018 Style Umbro Unforgotten Russia collection

Umbro has released the  'Unforgotten' collection. Back in 1966, Umbro did a deal with all 16 competing teams in the World Cup finals to wear Umbro kit.  Everyone agreed, but, when the tournament started, one team didn't wear the kit: the Russians. The Unforgotten collection is inspired by what that missing kit could've looked like and the colours and iconography of the Soviet era. Part of the collection is inspired by Lev Yashin, Russia's goalkeeper in 1966 and arguably the greatest goalkeeper ever - still the only goalkeeper to ever win the Ballon d'Or.  He was also famed for always wearing head-to-toe black when playing, hence the Lev pieces in the collection are predominately black.

Left - Umbro 'Unforgotten' Collection - Prices range from £35-80

World Cup 2018 Style book Simon Doonan

Left - 'Saturday Night Fever Pitch' by Simon Doonan, read TheChicGeek's review here

Below - Bobby Moore & Family 1975 NPG

World Cup 2018 Style Bobby Moore national portrait gallery

 

World Cup 2018 Louis Vuitton FIFA world cup holdall

Louis Vuitton has released a FIFA World Cup official licensed product collection - they also make the travel case for the World Cup trophy. Available in 3 colour combinations - red, black and blue, and made with the Maison’s textured Epi leather, the pattern is inspired by the official ball of the 1970 FIFA World Cup. There will also be a range of 35 country name tags - 32 qualified teams of the FIFA World Cup competition + Italy, USA, and China. It is available from the Louis Vuitton boutiques in Harrods and Manchester.

World Cup 2018 Louis Vuitton FIFA world cup wallet

 

Far Left - Louis Vuitton - Keepall 50 – Epi leather - £2970 

Left - Wallet - Slender Epi Leather Wallet - £460

 

 

World Cup 2018 Style Vilebrequin football

Vilebrequin’s signature turtle shares the spotlight, this time, with an especially clever cephalopod: the octopus. With eight tentacles to dribble, he represents the famous ‘Paul’ who captivated the football fans crowds with his predictions in the 2010 World Cup.

Left - Vilebrequin - Soccer Turtles - £175

World Cup 2018 Style OIBOY Superstars football t-shirt

The design is based around the footballs that made, well some of us, into Ronaldo or Messi in the playground. All for the price of £19.66 to celebrate the last time England did anything!

Left - OIBOY - Super Stars Made in Playgrounds White T-Shirt - £19.66

Below - New Balance + Paul Smith Signature Stripe Leather Football - £195

World Cup 2018 Paul Smith New Balance Football

 

See what to wear while watching - TheChicGeek's OOTD World Cup Casual

Published in Fashion
Thursday, 29 March 2018 12:17

Label To Know CASABLANCA 1942

Raffia summer shoes Casablanca 1942

When I started in this business summer shoe options consisted of cheap flimsy flip-flops or jelly-sandals for those pebbled British beaches. There was little or no choice and there certainly wasn’t any style - even though jelly sandals are kind of bad cool ATM FYI!

Anyway, let me introduce ‘CASABLANCA 1942’ who are making some of the nicest and most beautifully crafted hot weather shoes I’ve seen. Started in May 2014 by Gabriela Ligenza, and inspired by the classic film and the year it was released, the shtick is raffia.

Left - Cesare

Raffia summer shoes Casablanca 1942 made in Morocco

The uppers are made from breathable natural raffia woven in Mogador, Morocco, and then construction takes place in Italy using the finest sustainable leather from French and Italian tanneries.

Right - The raffia comes from the raffia palm tree in Madagascar

The raffia fiber is obtained from the raffia palm tree, commonly found in Madagascar. The leaves of this little tree are cut into parallel lines resulting in the long fibers used in the weaving of the shoes. Unlike straw, raffia is stronger, hard-wearing and will mould to the feet when worn.

Polish-born Gabriela trained as an architect and interior designer at Fine Art Academy in Warsaw. She also designed hats before this venture. Based between London and her design studio south of Florence, Italy, she travels extensively for her inspirations and research. Gabriela has collaborated for the last 20 years with leading accessories and shoe designers for global brands like Salvatore Ferragamo, Bottega Veneta, Prada, Martin Margiela, Missoni, Paul Smith and Stella McCartney to develop hand woven raffia shoes produced using entirely traditional hand weaving techniques, but combining the craft with Italian know how and quality materials. 

Raffia summer shoes Casablanca 1942

The idea for Casablanca 1942 was conceived whilst sitting on a beach under the stars watching the film, Casablanca, with the background sound of the Atlantic and thinking “what would Rick wear in this intense and sweltering city?”

Each pair takes at least a day to make so the shoes are made in limited editions. After all, "true luxury should be not about the price, but in the uniqueness of the product," she says.

Left - Lace Up Trainers £260

Gabriela believes that helping local cooperatives to incorporate external developments and training improves the marketability of the local skills and products, respecting its identity, distinctiveness and preserving sustainability on a grass roots level.

Gabriela says the shoe styles are inspired by “trying to design the perfect summer shoe for my husband so he can get inspired to go on holidays more!”

Raffia summer shoes Casablanca 1942

There are a few thing to know to get the best out of your pair. You may find that the shoes are a bit tight when you wear them the first time, but they will soon give as they moulds to your feet. You might want to wear them with socks for the first time for your own comfort, but they are designed to be worn bare foot in very hot weather. 

Right - Woven Loafers - £228

If you feel that it rubs a bit too much on a certain area, it is recommended that you apply a wet cloth on this part of the shoe while it is on your foot, in order for the raffia to mould to your foot more quickly. 

Raffia, being a natural fiber, will feel very comfortable without socks as the fiber will keep your feet fresh and naturally ventilated. As they become yours, “they are even more special even when they start wearing in and fraying a bit,” says Gabriela.

These are really elegant and artisanal summer shoes and I don't think the photographs do them enough justice after seeing them in person at the recent Pitti Uomo show in Florence.

Available at Harrods in the UK

Published in Labels To Know
Wednesday, 06 December 2017 13:33

Tried & Tested Eisenberg Homme Duo Essentiel

Review Eisenberg Paris Homme Men's Duo Cleanser Shave The Chic Geek men's grooming expert

Founded by an Italian living in Monaco, Eisenberg Paris, is exclusively available from Urban Retreat in Harrods. Created and developed by José Eisenberg, the EISENBERG Paris brand has a unique backstory with the Founder’s extensive experience in the world of beauty and high-tech research. 

Left - Eisenberg Homme Two-In-One Duo Essentiel - 150ml - £36

A world-class expert in skincare marrying science and nature, he discovered and patented the revolutionary ‘Trio-molecular’ formula, whereby three molecules work in synergy to regenerate, energise and oxygenate the skin. 

Eisenberg based his 15-year research on the combined action and the anti-ageing effects of bio-cosmetic molecules enzyme, cytokine and biostimulin. ‘Enzyme’ digest and eliminate dead cells, ‘Cytokine’ is key to the communication between cells. Peptides are messengers sent by specific cells (leukocytes, immune cells), which act on the receptors of the other cells to induce many vital reactions, one of which is cell renewal and ‘Biostimulin’, from the fresh tissue of young beech shoots, it stimulates cell oxygenation, a vital source of energy, as well as the synthesis of collagen and elastin, which guarantees tone and elasticity. 

TheChicGeek says, “This is a gel formulation. I’m not a massive fan of gel-like products. I find I lose control with the razor when shaving and also it doesn’t give that satisfying foam as a cleanser. They also, sometimes, take more effort to wash off.

But, I do think a combined product for shave and cleanser is good because we are shaving less and often the shave product just sits there looking sad as it gets more and more limescaled. Other brands are also releasing these duo products, see TheChicGeek’s review of Proverb - here

This is expensive and, because it doesn’t really stay very long on your skin, you don’t get the full benefits of Eisenberg’s ‘Trio-molecular’ formula. I think if you’re investing in something from Eisenberg I would try something like a moisturiser which stays on the skin.”

Published in Grooming
Friday, 04 August 2017 13:12

Label To Know Floraïku

Floraiku Harrods Salon de Parfums Fragrance

Last week, Harrods unveiled the expansion of its Salon de Parfums area on the top floor of the store. Seven new fragrance boutiques have been added including Penhaligon’s, Armani Privé, Burberry, Sospiro, Frédéric Malle, Bond No.9 and, brand new and world exclusive, Floraïku.

Left - The new Floraïku boutique at the extended Salon de Perfumes in Harrods

Floraiku Harrods Salon de Parfums Fragrance

The Japanese-inspired, Floraïku, has been created by John and Clara Molloy, the couple behind ‘Memo Paris’, available at Harvey Nichols. 

Directly inspired by Japan, the collection of eleven fragrances are based on Japanese poems - haiku - engraved on each bottle. Three ‘ceremonies’ make up Floraiku: Secret Teas and Spices, Enigmatic Flowers and Forbidden Incense, each
of them composed with three different perfumes. 

The colour of the bottles, navy blue, white and black ensures recognition. A final ceremony is added to the previous three: Shadowing. Composed of two perfumes, with a red bottle, it allows, if they are affixed near a fragrance of one of the other three collections, to make it deeper or lighter. 

Right - My favourite - Between Two Trees

Floraiku Harrods Salon de Parfums Fragrance

Unveiled in a box inspired by a Japanese bento box, each fragrance of 50ml is presented with its travel spray, which also serves as a stopper. A refill of 10ml for the vaporiser completes this box. All perfumes and travel refills are refillable. 

Left - Sit down for tea & a biscuit & sample the fragrances

TheChicGeek says, “This is a new take on fragrance and at first I thought it was Japanese. Japanese fragrances are usually very light. Because this is French, they are of a more European strength.

They are beautiful, so too is the packaging and the boutique. Looking like a tea house, you sit at the counter and are served tea and a biscuit - always a winner - while a wooden stand allows you to work through the collection. My favourite was one of the ‘shadows’ - ‘Between Two Trees’.

This is expensive, around £250, but without the usual bling you find at this level and smells very natural. I find it interesting how confident John and Clara Molloy must be to appropriate Japanese culture like this. It’s a difficult thing to get right when its not your own culture. I really like it, but I would love to know what the Japanese think”.

Below - The testers are arranged on this board to experience the different categories & 'shadows'

Floraiku Harrods Salon de Parfums Fragrance

Floraiku Harrods Salon de Parfums Fragrance Bento Box Packaging

 

 

 

 

 

 

 

 

 

 

 

Left - The fragrances come in a bento style box with the travel spray stopper & cartridge

 

Published in Labels To Know
Thursday, 09 February 2017 01:12

Tried & Tested The Boucheron Collection

Boucheron Collection Fragrance Review The Chic GeekThe first jewellery house to move to Place Vendôme in Paris in 1893, Boucheron is one of the magical names in fine jewels. The Boucheron Collection is inspired by travelling and includes six unisex scents: Iris de Syracuse, Néroli d’Ispahan, Tubéreuse de Madras, Vanilla de Zanzibar, Oud de Carthage and Ambre d’Alexandrie. Five perfumers created the six perfumes and include Nathalie Lorson, Christophe Raynaud, Fabrice Pellegrin, Jean-Christophe Hérault and Dominique Ropion.

Left - The Boucheron Collection - 125ml EDT - £175

TheChicGeek says, “Boucheron are quite late to the party on these luxury sets of one note fragrances. Does the world need another luxurious oud or tuberose fragrance? Probably not.

And the packaging and branding, at this price range, all seems to blur into each other. 

Obviously tailored for the wealthy, visiting Harrods customer, but then so is the Zegna, Boss and Armani and numerous other versions of these generously boxed sets. 

There’s nothing wrong here, but then neither is there anything original. People who want large volumes of expensive fragrance seem to shop at Harrods, but I think even they’re being saturated with these fragrances and none are offering anything new of different: the finest raw ingredients respectfully presented.

They are all unisex, but I would say the most male facing is the fresh neroli or the richer oud. Perfectly enjoyable and passable. 

These big boxed fragrance collections are a bit like simple couture clothes: limited distribution and, ultimately, very few people experience it, so really what is the point when nobody can tell the difference? At this price point there are many options to find something individual rather blending in with this crowd”.

Published in Grooming
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