Berlin Seek trade shows trends SS20 UTILITY SANDALS HUNTER menswearThe Berlin trade shows are a decent barometer of Northern Europe’s fashion direction. While not known for being particularly experimental or distinctive markets, it’s a good point to see what is selling in more mainstream menswear, post Pitti Uomo, from larger and smaller brands alike. Here are the menswear trends, brands and collabs. to take note of for SS20 from Berlin:

TRENDS

Berlin Seek trade shows trends SS20 UTILITY SANDALS HITEC menswearThe Branded Utility Sandal

Lead by Teva, with touches of the Japanese, Suicoke, the activity, utility or trekking sandal - take your pick - is replacing the slide as the cool summer men’s footwear of choice. This geeky style was championed by many brands including Hunter, Slydes and Hi-Tec; all showing their own versions of these sandals which require some serious foot game in the pedicure/foot maintenance department. 

Berlin Seek trade shows trends SS20 UTILITY SANDALS SLYDES menswear

Berlin Seek trade shows trends SS20 DATE TRAINERS SNEAKERS menswear

Far Left - Hunter

Left - Slydes

Right - Hi-Tec

 

Transparent Trainers

This was a trend first seen at Pitti Uomo. Transparent ripstop nylon used in the main body of the shoe allowing see-through and visible sections throughout. Not sure whether you’re supposed to wear with or without socks?

Right - D.A.T.E.

Berlin Seek trade shows trends SS20 DEEP NAKED DENIM menswearBerlin Seek trade shows trends SS20 KEEP BAGS menswearUkrainian Brands

The Ukrainian capital, Kiev, is fast becoming a hot spot of creativity. Brands such as ‘Deep Naked Denim’ with their hoodies with additional arms to tie around the waist and revealing jeans and ‘Keep’, an accessorise brand using paper-like materials which you can self graffiti and customise are drawing attention to this part of Eastern Europe.

Left - Deep Naked Denim

Right - Keep

 

 

 

Berlin Seek trade shows trends SS20 PELLE PELLE menswear
Baggy Trousers (Jeans)

We’ve been waiting with baited breath for a new style of jean that will resonate with the mass men’s audience. Enter the baggy 90s jean last seen on Marky Mark.

Lead by Pelle Pelle, an american brand founded in 1978 and now being designed and handled in Denmark, who prides themselves with having been the first urban brand to intentionally design and release the baggy denim pant worn by the stars of 90s hip-hop.

Unfeigned, a Spanish menswear brand, featured higher waisted denim with deep side pockets following this looser aesthetic.

Berlin Seek trade shows trends SS20 UNFEIGNED JEANS menswearLeft - Pelle Pelle 

Right - Unfeigned

 

 

 

NEW BRANDS

Berlin Seek trade shows trends SS20 APRVD menswearAPRVD

You’ve got to give this Korean brand credit - pardon the pun! - APRVD says it “secures a wearable aesthetic that combines the utilitarian energy of street style with an artistic spirit upholding the highly qualified production experiences over the decades.” No, me neither, but its play on credit card design is priceless! Soz.

Berlin Seek trade shows trends SS20 DESTIN SHIRTS MADE IN ITALY menswearDESTIN

Following on from the Paris Trade Shows - see more here the linen shirt continues to segue itself back into fashion. These colourful shirts, some with matching scarves, are made in Italy by Destin and retail for around €90.

 

 

 

 

 

 

Berlin Seek trade shows trends SS20 PERKS SHOES FOOTWEAR menswearPERKS

A private label manufacturer and a Portuguese take on a helvetica shoe brand, Perks’ parent company Evereste is 75 years old. This family business is branching out with this, their own label, showcasing their quality sports shoes and smarter leather shoes all proudly made in Portugal.

Berlin Seek trade shows trends SS20 ISNURH menswear

ISNURH

A young Danish menswear label, ISNURH is a Copenhagen-based menswear brand with a detail-driven approach. The founders, Kasper and Oliver, have created not only a ready-to-wear label collections, but also collaborations with different artists, and bespoke garments made in a tunnel located in Silkegade, Copenhagen.

Berlin Seek trade shows trends SS20 JET SET SKI menswear

 

 

 

 

 

JET SET

This Swiss skiwear brand returns with its luxe and loud take on 80s style. Originally founded in St. Moritz in 1969, and now under the creative direction of Michael Michalsky, JET SET’s new logo is comprised of letters in a dynamic contemporary font set against an angular orange-and-black placard and references the label’s Swiss-German heritage in a bold and confident colourway. 

Berlin Seek trade shows trends SS20 LION BRAND SPORTSWEAR menswearLION BRAND SPORTSWEAR

Move over preppy Polo Bear, the abbreviated LBSW, founded in the USA in 1954 by Antonio Rosenbaum, is inspired by ‘Ivy League’ sporting competitions. The original LionBrandSportsWear supplied not only casual wear but also sports equipment for these Ivy League athletes.

After more than 65 years, and now owned by Bastiaan Roessen and based in the Netherlands, LBSW is being relaunched by introducing “'The 1954 Polo Shirt’. This authentic slim fitted polo shirt from 1954 is made from 100% piqué cotton and signed with their embroidered Lion logo.

Berlin Seek trade shows trends SS20 LEE X TIMBERLAND menswear

 

 

 

COLLABORATIONS 

LEE 101 X TIMBERLAND

While both originally part of the giant VF Corporation group of brands, though Lee has been spun out with its other denim cousin, Wrangler, into the Kontoor Brands group, it doesn’t mean they still can’t work together. Timberland’s outdoor, active and environmental credentials has been mixed with Lee’s denim heritage. The result is something fit for the American Frontier both visually and practically.

Berlin Seek trade shows trends SS20 YMC X FARAH COLLABORATION menswearYMC X FARAH

YMC has worked their usually quirky aesthetic into Farah’s reliable menswear to celebrate the latter's centenary. Lots of colour and things like appliqué stars play with Farah’s American roots. Founded in 1920 in El Paso, Texas, they originally produced chambray work shirts for the cost of 35 cents. Inflation allowing, these fun pieces will still be at Farah’s successfully affordable price points.

See Paris Menswear Trade Shows SS20 - Here

Published in Fashion

Brutus popeye Scotch Soda jeans menswear productsWhen I was a kid, a Popeye - I'm not sure why it was called that - was an ice cream with an ice-lolly stuck in the top. It was a way of being greedy and getting more out of mum from the Ice Cream Man.

Well, this summer, you better avoid those ice cream and lolly stains in a pair of illustrated jeans from the Dutch fashion brand, Scotch & Soda. Featuring Brutus, or Bluto as we like to call him in the UK, Popeye's main antagonist, he was the bearded and hench bully and is perfect for our continuing hipster times. I can't remember him being a lifeguard, though, but he can rescue us anytime...

It's a small collection featuring a varsity jacket, camp collar shirts, as well as these jeans. And, while you should be leaving plain, bright white jeans to the lads on the next edition of Love Island, these are an exception and a work of art.

Left - Scotch & Soda - Brutus Jeans - £194.95

Brutus popeye Scotch Soda jeans menswear products

Published in Fashion
Monday, 25 March 2019 15:58

ChicGeek Comment Make Denim Great Again

Denim jeans market falling sales slide Levi's IPOAs American as apple pie and semi-automatic weapons, denim has been somewhat side-lined, in fashion terms, over the past couple of years. In the style doldrums, denim was once the unassailable casual-wear category. 'Skinny', 'Spray On', 'Muscle Fit' or 'Ballet Fit', (I just made the last one up) are firmly out and the fugly Dad/Mum jean is a confusing ‘fashion’ concept to the average punter. Denim doesn’t quite know where it is right now.

Left - A timeless American denim image

So, it is timely that Levi Strauss & Co. launched their public offering onto the New York Stock Exchange, last week. They must know something we don’t.

The 166-year-old company first went public in 1971, but has been private for the last 34 years. The trading price of over $22 per share was well above projections and means the brand has a gross value of $8.7 billion. Before the sale, a figure of $17 per share was estimated.

“I’d say the fact the stock opened so much above the price we listed at suggests a certain amount of confidence in the company, confidence in the business results and confidence in the sustainability of our business,” Chip Bergh, chief executive, told the Financial Times.

Levi’s is the American denim original, and, like all original brands, it has considerable value. It also has huge potential. On its annual revenues of $5.6 billion, in 2018, a year-on-year growth of 14%, just 3% of it came from China. Even in a denim downturn, Levi’s made a profit of $542 million in 2018, (Adjusted EBIT). When the denim market does start to power away again, Levi’s is in one of the strongest positions to reap the benefits, being priced well below designer brands, but above the fast-fashion players.

Denim jeans market falling sales slide Levi's IPO

For the rest of the denim market, it has been a struggle. Over the last 10 years, global jeans sales have climbed at a 3.5% compounded annual growth rate, slower than the entire apparel category, according to the analyst company, Bernstein. Leggings and tracksuits have replaced jeans in people’s wardrobe. Traditional denim just isn’t cool ATM.

In London, department store, Harvey Nichols, announced, last year, that its “Denim Room” would sell other non-denim products such as shirts and more casual clothing items. Once the cow-cash of the department store, the denim room is on the wane, like the category itself.

Last year, the huge American VF (Vanity Fair) Corp. was looking to sell their huge Wrangler and Lee jeanswear brands. They had previously sold premium jeans brand Seven For All Mankind in 2016. But, with no takers, VF Corp. is to spin off its jeanswear business, which includes Wrangler, Lee and Rock & Republic, into a new public company called Kontoor Brands in the first half of 2019. Kontoor Brands will remain in North Carolina, while VF will move the sports apparel and footwear businesses, including The North Face, Timberland and Vans, to its new corporate headquarters to Denver, Colorado.

Right - With skinny jeans gone, the denim industry needs a new trend/style to get consumers excited again. Not sure this style will fill denim manufacturers with much excitement for selling for those extra metres of fabric...

North Carolina was once the heartland of American denim production. Cone Mills White Oak Plant, the last selvedge denim mill in the United States, closed permanently on December 31, 2017. After 112 years in business, International Textile Group, Cone’s parent company, cited the reason as, “Changes in market demand have significantly reduced order volume at the facility as customers have transitioned more of their fabric sourcing outside the U.S.” The switch to cheaper, foreign made denim made this American denim factory unviable. It probably didn’t help that denim’s share of the apparel market and sales were declining. At one point, it was the largest mill in the world and is noteworthy for the “Golden Handshake” deal struck with Levi Strauss & Co. in 1915 to be the exclusive manufacturer of the XX denim used in the brand’s 501 jeans.

Denim jeans market falling sales slide Levi's IPO American jeans sales

It’s not just American jeans brands that are struggling. This month, Diesel USA Inc., the American arm of the Italian Diesel brand filed for bankruptcy in Delaware. They blamed plummeting sales, a botched turnaround, pricey leases and unwavering landlords plus several instances of cyber fraud and theft. The Chapter 11 petition estimates up to $100 million in assets and as much as $50 million in debt. Diesel USA has 380 employees and 28 retail stores. It doesn’t plan to close, it wants a clean sheet in order to open new stores and refit some old ones. “Prior management began employing a real estate strategy that involved substantial investments in its retail stores,” Chief Restructuring Officer Mark Samson said in a court declaration. In an effort to put stores in “premium” locations, it entered into pricey leases, for example, its flagship on Madison Avenue in New York, just as its sales “dropped precipitously,” he said. 

Left - US Jeans Sales are starting to see an uptick

On a positive note, it appears that the denim slide has bottomed out and sales are seeing a slight uptick. According to Euromonitor International, American jeans sales, saw a year-on-year 2.2% growth to over $16.5 billion in 2018. 

Denim needs Americans and the rest of the world to fall back in love with their jeans. It also needs a style that resonates with consumers and gives them a reason to buy a new pair. Fashion will play its part by offering new styles and ways to incorporate this most American of fabrics. It’s just a case of seeing which options resonate most with consumers. Denim's return is not a case of if, it’s when.

Published in Fashion
Tuesday, 25 September 2018 15:05

How To Wear Denim Jeans AW18

How to wear denim WranglerThe seeds of denim’s comeback are being sown. Thanks to Raf Simons’ Calvin Klein and his new uptight form of denim, we have a new way to see and wear it.

Left - Wrangler AW18

How to wear denim Calvin Klein jeans

Bin those skinny jeans and buy yourself a denim shirt with contrasting front pockets, a roll neck and a denim jacket. This is 1970s cowboy in mid-winter.

Right - Calvin Klein AW18

 

The new AW18 campaign from Wrangler perfectly illustrates this. Brokeback at the top of the mountain, you could say, this all-American, retro look is all about layering relaxed shapes. Denim or corduroy jackets over jeans, check shirts and lightweight roll necks give this cowboy a romantic and wild edge. Think more North Carolina than North Acton.
Just don’t look like it’s your first time at the rodeo!

How to wear denim Calvin Klein jeansLeft - Calvin Klein SS18

Below - Wrangler AW18

How to wear denim Wrangler

Get more inspiration in the video below. The video reminds me of the 1980s cult in Netflix's Wild Wild Country - here

 

Published in How To
Tuesday, 29 May 2018 13:07

#OOTD 117 World Cup Casual

Watching World Cup Football OOTD

Regardless of whether you like football or not, they'll be no escaping the World Cup when it starts in Russia shortly. I can't remember how many 'years of hurt' it is now, but, expectations aren't particularly high with regards to the England team. That doesn't mean that I don't care.

Settle down in front of the TV and start shouting, "Come on, England!"

Credits - Cardigan - A Day's March, Shirt - R.M. Williams, Jeans - Paul Smith, Shoes - Base London

Watching World Cup Football OOTD

Watching World Cup Football OOTD

Published in Outfit of the Day

OOTD menswear World Cup The Chic Geek retro vintage sportswear

With the Russian World Cup coming, or should that be looming?! We're going to get all nostalgic for Panini stickers and short-short football kits. Retro sportswear shows no sign of slowing down in fashion circles and anything branded, or with brand's old logos, is as popular as ever.

For this World Cup, dress like it's Argentina 78. Think Sta-Press denim, simple loafers and you're favourite, skin-tight football top. Come on, England!

Credits - Loafers - Base London, Jeans - Raey, Top - Vintage

OOTD menswear World Cup The Chic Geek retro vintage sportswear

OOTD menswear World Cup The Chic Geek retro vintage sportswear

Published in Outfit of the Day
Monday, 05 March 2018 17:18

Buyer’s Guide Coggles SS18

Ryan Haynes, Menswear Luxury Buyer, Coggles

Top menswear picks of SS18 Acne Jeans Coggles

“‘All about a clean and simple aesthetic with a slight element of layering. Stick to fresh, primary colours and you can’t go wrong. A wardrobe staple in a classic denim wash which is very versatile.”

Left - Acne Studios - North Slim Jeans Mid Blue - £210

Top menswear picks of SS18 Ami Sweatshirt Coggles

“Really current and cool brand. Sweatshirts are great for layering at this time of year and colour blocking is key.”

Left - Ami - Sweatshirt - £175 

“Everyone needs a floral shirt in their wardrobe. Bold, but can be worn both smartly with a blazer or casually for a festival.’

Below -McQ Alexander McQueen - Billy Foral Shirt – £250

Top menswear picks of SS18 McQ Alexander McQueen Floral Shirt Coggles

 

 

 

 

 

 

 

 

 

 

 

 

 

Top menswear picks of SS18 Officine Generale Suede Jacket Coggles

“A tan, suede jacket is essential in every man’s wardrobe. Fitting in with the western influence, it is on trend but also timeless in itself.”

Left - Officine Générale - Suede Liam Jacket - £870

“Classics, but the marble sole adds an contemporary and unique twist.”

Below - Axel Arigato - Clean 90 Sneaker - £160

Top menswear picks of SS18 Axel Arigato sneakers trainers Coggles

All the pieces are SS18 and exclusive to the newly launched flagship store; Coggles, 52 London Road, Alderley Edge, Cheshire, SK9 7EF

Published in Buyer's Guides
Friday, 16 February 2018 11:56

Buyer’s Guide Harvey Nichols SS18

Lara Djandji, Menswear Buyer, Harvey Nichols

Raf Simons New Order Jacket Harvey Nichols Menswear

“From Raf Simons, SS18 saw the re-launch of key pieces from Joy Division’s ‘Unknown Pleasures’ album and I can’t get enough of the entire collection – my favourite piece being this jacket - it’s the perfect mix between fashion and music. For real fans, we’ve also bought the cap to complete the full look.”

Left - Raf Simons - New Order Oversized Denim Jacket - £1135

Amiri Jeans SS18 Harvey Nichols Menswear

“Amiri’s exceptional quality and craftsmanship of each pair of jeans makes it easy and chic to wear them everywhere – from a flight to a night out.”

Left - Amiri - Broken Black Distressed Skinny Jeans - £645

“I love this iconic Dries Van Noten look – it’s so effortless yet still elegant and can easily be worn with the signature boxed shoulder coat to transition between seasons.”

Below - Dries van Noten - Reedley Checked Wool Coat - £1010, Carlton Printed Ramie Shirt - £565, Patrini Checked Wool Trousers - £390

“I love this vintage inspired jacket by Dior. Designed by Kris Van Assche, it references the punk and rave designs of the 70s and 80s, but also makes anyone looks instantly cool.”

Bottom - Dior Homme - Jacket - £490

Dries van Noten Coat SS18 Harvey Nichols Menswear

Dries van Noten Shirt SS18 Harvey Nichols Menswear

Dries van Noten Trousers SS18 Harvey Nichols Menswear

Dior Homme Jacket SS18 Harvey Nichols Menswear

Dior Homme Jeans SS18 Harvey Nichols Menswear

 

Published in Buyer's Guides
Wednesday, 11 October 2017 14:38

TheChicGeek’s Best Men’s Corduroy AW17

Best Men's Corduroy Prada

Best Men's Corduroy Prada

We haven’t had a big fabric trend in menswear for a while now. Gone are the days when colours or fabrics would become ubiquitous for that season and every store and brand would toe the same line. But, there are exceptions, and corduroy is having a good stab at bringing itself back.

Lead by Prada, corduroy, in all its brushed softness, is perfect when coming in the reds and rusts of autumn. A tactile fabric, corduroy is hardwearing and can flit between casual and smart in all its bookish charm.

I love the fact the Germans called corduroy “Manchester” which was the home of “Cottonopolis” and a major manufacturer of corduroy for many years.

Left - Prada Menswear AW17

Corduroy can add bulk so be carefully when choosing a shape or style. For something cooler and more casual look for jeans jackets with matching trousers. I really like what the Spanish brand Lois are doing.

Below - Good News - Rhubarb Tan High - £60

Best Men's Corduroy Good News Trainers Sneakers

 

 

 

 

 

 

 

 

 

Best Men's Corduroy Lois Jeans JacketBest Men's Corduroy Lois JeansLeft - Lois Jeans - Jumbo Cord Brown Corduroy Jacket - £95, Dallas Jumbo Brown Corduroy Trousers - £65 from Stuarts London

Below - Vetements - Darted-Knee Cotton-Corduroy Trousers - £1200 from matchesfashion.com

Best Men's Corduroy Vetements

 

 

 

 

 

 

 

 

 

 

 

 

 

Best Men's Corduroy Drake's JacketBest Men's Corduroy Drake's TrousersLeft - Drake’s - Single-Breasted Green Cotton Cord Jacket - £595, Green Cotton Cord Suit Trousers - £255

Below - Junya Watanabe - Cotton-Corduroy Baseball Cap - £130 from matchesfashion.com

Best Men's Corduroy Junya Watanabe Cap

 

 

 

 

 

 

 

 

 

Best Men's Corduroy PradaLeft- Prada - Slim-Fit Leather-Trimmed Cotton-Corduroy Suit Jacket - £1805 from MRPORTER.COM

Best Men's Corduroy Jigsaw shirtLeft - Jigsaw - Garment Dye Corduroy Button Down Shirt - £79

Below - ASOS - Tapered Cord Trousers In Rust - £30

Best Men's Corduroy Asos

Best Men's Corduroy Marks Spencer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Left - Marks & Spencer - Straight Fit Corduroy Trousers With Stretch - £35

Published in The Fashion Archives
Friday, 12 May 2017 15:14

Menswear Must Have The Dad Jean

Jeans are in flux. Okay, that is a bit dramatic, but upstaged by the style and comfort of tracksuit bottoms and the fact that many jeans styles have become way too tight and skinny, it’s time for a new direction. 

The ‘Dad Jean’ is deliberately ill-fitting and unflattering and looks surprising fresh. Liberating and, so-bad-they’re-good type of thing, you need the most ill-fitting shape, in the worst wash you can find. You can thank me later!

Okay, these may take a while to get used to, but, ask yourself, how long did it take until you committed to your first pair of skinny jeans?

Think Kurt Cobain. 
Left & Far Left - Topman - Blue Cropped Wide Leg Fit Jeans - £40

 

 

 

 

 

 

 

 

 

 

Weekday - Drift Loose Cropped Jeans Lagoon Blue Wash - £40 from ASOS

River Island - Light Blue Wash Cody Loose Fit Raw Edge Jeans - £45

 

 

 

 

 

 

 

 

  

Who knew Obama was the king of the dad jean?!


 

Published in The Fashion Archives
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