Friday, 04 November 2016 11:21

Chic Geek Comment Fashion Saturation

fashion saturation obesityFashion has been saturated for a while now. The industry has accepted this and is trying to accommodate and change while saving face and putting on a positive new one.

We’ve seen a massive growth in retailers offering people choice, both online and offline, since the beginning of this century. Nearly two decades later, people don't need anymore stuff and the want, that seldom matched with the need, especially in fashion terms, has also waned, especially when you feel like you’re not seeing anything new.

How many things in your wardrobe still have the tags on or are in their boxes? You’re not a shopaholic or a hoarder, you’re an average person who has more than they need and is showing the middle aged spread of affordable clothes and easy availabiity.

We’re facing an obesity crisis in our consumption and it’s starting to make people feel gluttonous and suffocated with stuff: baggage, quite literally.

I think the average person could probably go a whole year (okay, easily 6 months) without buying anything new for their wardrobe and outwardly showing it. A retail detox, if you will, which is a cleanse of overconsumption and quantity over quality.

You’d often see people outside of Primark having their Pretty Woman moment with armfuls of brown paper carrier bags, but even that sight seems to be scarcer.

It’s a great thing that people can buy what they want when they want it. Clothes have never been so cheap, but the novelty is over and people are seeking alternatives.

Next recently revealed bad sales figures, which probably means the same for retailers such as John Lewis, Marks & Spencer and Debenhams. They cited people spending their money on eating out, travel and experiences and not clothes. Debenhams is focussing more of its shop space on food and restaurants and for good reason and I expect other retailers to follow suit.

Over in America large numbers of department stores are being shut and shopping malls are replacing them with a different mix away from retail.

On another note, people’s houses or living accommodation is getting smaller so there is even less space to store even a regular amount of things.

I’m not sure what the solution is to all of this, but I think technology will play a part and make this all look very last century. Maybe it’s a more disposable, but environmentally conscious one? Drones could deliver newly laundered and ironed clothes that we hire rather than own. It seems so Victorian to wash our clothes, dry them, iron them and waste valuable living space storing them. It’s laborious and time hungry and it could easily be replaced with a new service industry along the lines of Uber or Air BnB.

Maybe it’s a brandless future that just focuses on keeping us covered, protected and warm? The majority of people buy clothes and not fashion anyway and many groups aren’t well catered for at the moment.

I think in the new year we’ll see many brands and retailers contracting or going out of business. A survival of the fittest and what capitalism thrives on. The fashion industry that involves us buying more of what we don't need is eating itself and is starting to feel and look stale. Fashion is having an ouroboros moment and it’s turning people off.

Published in The Fashion Archives
Thursday, 06 October 2016 11:12

Knitwear Trend Roll With It

rollneck turtleneck menswear knitwear Tom FordMaybe it’s in homage to the latest Oasis documentary, but the roll-with-it thin-knit roll neck is the default easy menswear knitwear trend of the season. (That was quite a mouthful, or in this case, a neck full).

I'm not sure whether Liam or Noel would do a louche jewel-coloured rollneck with contrasting velvet jacket, but I'm sure they'll agree that it looks pretty good. Go for something fine, maybe a Merino wool or cashmere silk mix, if your budget allows for it. Look for golds, reds, pinks or oatmeal and team with a contrasting jacket like in Tom Ford's latest advertising campaign. This is easy, but cool dressing. Trust me, between now and next summer, you'll reach for the reliable rollneck and it'll leave you feeling supersonic!

Left - Tom Ford - Classic Cashmere Turtleneck - $1290

rollneck John Smedley knitwear men's trendsLeft - John Smedley - Connell Deep Claret - £145

 Below - Hymn - Maximum Roll Neck Burgundy - £50 From John Lewis

red rollneck Hymn John Lewis menswear  

Gucci roll neck trend menswearLeft - Gucci - Cashmere Turtleneck - £485

rollneck River Island trend knitwearLeft - River Island - Light Brown Ribbed Roll Neck Jumper - £25

rollneck pink trends Topman The Chic Geek menswear Left - Topman Premium - Pink Roll Neck Jumper - £35

 

 

 

 

 

 

 

 

 

 

 

Published in The Fashion Archives

TheChicGeek weekly magazine vlog includes celebrating his 7th birthday party with a ginger themed party at the Farah store in Covent Garden plus the new summer rooftop opened at John Lewis, Louis Vuitton has an exhibition running until the middle of June of commissions and objects from their archives, The Perfume Society launched their 'Discovery Box' in time for Father's Day plus a review of Natura Siberica, a grooming range made from ingredients from Siberia. If Vladimir Putin used a grooming range it would be this...

Published in The Fashion Archives
Monday, 30 May 2016 10:34

#OOTD 81 White Out Blue

ootd white menswear chic geekTrue blue, TheChicGeek uses bold aquas and sky blues to create pops of colour on a clean and fresh base of white. Never one to blend into the background, TheChicGeek stands out amongst the background of brilliant white chalk by mixing the primary shades of blue. How big, how blue, how beautiful!

Get involved #WhiteOut 

Credits - Shoes - Blue Sebago Docksides Ariaprene, White Jeans  G-Star RAW, Bomber Jacket - Villain, Jean Jacket - GAP, Watch - Nixon, Bum-Bag - UTC100, Bag - UTC00, Shirt - Topman, Blue Neckerchief With Piping - Thomas Pink, Blue Neckerchief - John Lewis, Blue Fragrance - Marc Jacobs ‘Rain’, Fragrance - Miller Harris Étui Noir

Shot by Robin Forster on Olympus PEN

See RED

See NAVY

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Published in Outfit of the Day
Monday, 16 May 2016 10:13

#OOTD 79 White Out Red

ootd menswear white suit seersuckerRed means danger and while TheChicGeek perilously hovers off the cliff he looks as cool as a cucumber in his white seersucker suit. Roll the trousers, push the arms back and something, which was quite formal, now, has a hot weather coolness to it.

If you find yourself stuck between a rock and a hard place, quite literally like TheChicGeek, then make sure you always look your best! 

Get involved #WhiteOut 

Credits - Shoes - Red Sebago Docksides Ariaprene, White Seersucker Suit - Topman, Hat - John Lewis, Neckerchief - John Lewis, Watch - Triwa, T-Shirt - American Apparel, ‘Brow Gelcomb’ - Tom Ford, ‘Exfoliating Energy Scrub’ - Tom Ford, ’Klang’ Headphones - Sudio.

Shot by Robin Forster on Olympus PEN

See BLUE

See NAVY

See GREEN

More images belowwhite seersucker topman suit the chic geek menswearred neckerchief john lewis the chic geek menswearred watch mens triwa the chic geek white out ootd white menswear suit topman the chic geek ootd menswearred boat shoes sebago docksides ariaprenesmenswear flatlay ootd the chic geek blogger ginger

Published in Outfit of the Day
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