TheChicGeek took a trip to sunny Marrakech to see the new YSL Museum - read more here - while there, he thought it rude not to show you one of the big trends of the 2018 season - Vertical Stripes.
Think 'stylish deckchair', designers such as Marni, Balmain, Etudes, Haider Ackermann, Paul Smith, Cerruti 1881 and Ami all did their vertical variations on the trend.
With the Jardin Marjorelle as the backdrop, bold vertical stripes are not only a statement, but they elongate the wearer. Don't be scared, you can clash them, as seen here, just make sure they're wide and colourful.
This is perfect for holiday wardrobes in both shorts and T-shirts, as well as shirts and trousers, as seen here on TheChicGeek.
Credits - Trousers - Pretty Green, Shirt - ASOS - T-Shirt - Topman X Stranger Things, Bumbag - Eastpak, Watch - Swatch, Shoes - Dune London, Sunglasses - Vintage Gucci
See more SS18 Menswear Trends - here
TheChicGeek was a guest at Le Palais Paysan around 25 minutes from central Marrakech by car with stunning views of the Atlas Mountains and surrounding countryside. See more here
We never think of the shirt on holiday until the evening. A T-shirt or vest is normally the first thing you think about when pairing with swim shorts or shorts and long sleeves just seem too much. But, taking our cue from the Beatles on holiday in Tenerife, it’s time to think about a slouchy shirt on the sand.
Left - Follow Paul & George's lead
Long and oversized, this shirt is worn loose and relaxed and especially suits the mood of being on the beach and stylishly covering up. I guess those pale boys from Liverpool weren’t used to the sun, had a limited beach wardrobe, and needed something to cover themselves up, yet it works.
Left - Marni SS18
Sun-bleached, it looks good over short-shorts and worn unbuttoned with the sleeves open. In fashion terms, this long cotton shirt is appearing everywhere and it’s only a matter of time before you get one.
Left - Appletrees - All Over The World Superfine Poplin White - €425 An independent Swedish brand with various lengths and styles of shirts
Left - ASOS Slim Shirt With Stretch In Super Longline - £22
Below - Raf Simons wearing one of his own designs
Left - More of the Beatles in Tenerife
The Crystal Maze Jumpsuit
The all-in-one becomes a style adventure as the jumpsuit, finally, makes into men's wardrobes. Think of it as a cost saver, as you get a top and bottom in one.
From Left - Rochas, Prada, Prada, Lanvin,
Below - From Left - Ralph Lauren, Facetasm, Ami, Cerruti1881
The shirt is back! -you heard it here first - so that also means the collar is too. Wear it messy and open.
From Left - Prada, Marni, Wooyoungmi, Valentino
This trend followed on from London - here
Left - Prada
The Soviet Shoulder
Forget the Cold War, it's all about the cold shoulder for SS18. Think big and high. More hunched than hench!
From Left - Prada, Thom Browne, Rick Owens, Paul Smith
Below Left - Balenciaga, Wooyoungmi, Dries van Noten
Return of the Tie
We've seen the shirt - above - is back, so it only seems fitting that the neck tie makes a reappearance.
From Left - Marni, Marni, Kenzo, SSS World Corp
From Below - Paul Smith, Wooyoungmi, Fendi, Antonio Marras
The less it matches the better.
Left - Marni, Sacai
They make you taller & thinner? Where do I sign?!
Left - Marni, Balmain, Etudes, Haider Ackermann
Below Left - Paul Smith, Cerruti 1881, Ami
Long & loose. Just don't call it 'long-line'!
From Left - Thom Browne, Alexander McQueen, Dries van Noten, Officine Generale
Florals on Mephedrone!
Below - Kenzo, Ami, DSquared2
Long Short Sleeves
It's all part of the larger-than-life, oversized trend of trying to make your polo shirt sleeves touch your wrists.
From Left - Balenciaga, Balenciaga, DSquared2, MSGM, Neil Barrett
Lara Djandji, Men’s International Designers and Accessories Buyer, Harvey Nichols
“Utility remains a key trend for this season with style cues taken from the uniforms of US correctional facilities. This staple khaki shirt by Marni is an essential buy to update your spring wardrobe, featuring a drawstring hem that adds a sportsluxe twist on the classic shirt”.
Left - Marni – Olive Poplin Shirt - £375
“A new brand at Harvey Nichols this season and one to watch, is Qasimi. These textured shorts in a muted blush, tap perfectly into one of our key trends that sees a softer, more relaxed and effortless way of dressing. Pair with a simple white Tee and tailored jacket to embody the brands uniformity and military influences”.
Left - Qasimi - Blush Textured Shell Shorts - £310
‘“Channel Baz Luhrmann’s Romeo + Juliet this spring with this playful pillar box red Hawaiian shirt from Saint Laurent. Perfect for brightening up your wardrobe and encouraging good vibes”.
Below - Saint Laurent - Red Hawaiian-print Challis Shirt - £530
“These pressed slacks by Wooyoungmi offer a contemporary take on trousers this season, with a wide leg and cropped silhouette that will give you a modern workwear look. In a black wool blend fabrication these slacks can be dressed up or down, with a smart brogue or sleek trainer”.
Left - Wooyoungmi – Black Wide Leg Wool Blend Trousers - £340
“The fashion trainer trend shows no sign of disappearing, so this is the season to invest in Maison Margeila’s Replica model trainers, an iconic style within the sneaker industry. My pick this season is the all-white, brush painted style, for a subversively cool retro street look”.
Left - Maison Margiela - New Replica White Paint-Effect Leather Trainers - £455
Christopher Fisher, Head Buyer, oki-ni
"Oversized floral prints on short-sleeve lightweight shirts are a staple forsummer – relaxed beachwear from the catwalks was heavily influenced by the 90s, with references including Baz Luhrmann’s iconic Romeo and Juliet. Junya Watanabe is one of the new brands joining oki-ni this season and his pieces carry much kudos for their wearer!"
Left - Junya Watanabe - Black Flower-Print Short-Sleeved Shirt - £320
"Every guy should own a pair of crisp white low-top sneakers – the term versatile is an understatement. Common Projects has been the go-to luxury brand for many a season now. The ‘Achilles’ Low has a clean, minimal silhouette and is crafted in Italy from the finest leather".
Left - Common Projects - White Premium Achilles Low Sneakers - £248
"Wide-legged, loose fit trousers are not going anywhere soon. This pair from Maison Margiela are a prefect starter pair – not too oversized, they have a neat turn-up that will rest nicely on a pair of sneakers".
Left - Maison Margiela - Natural Wide-Leg Cotton Trousers - £410
"Let’s face it – it’s still freezing outside. Layering is the key to getting through this cold snap. This panelled sweatshirt from kolor is perfect for now, but will also take you nicely into spring when paired with some wide-leg navy shorts (see Marni)".
Left - Kolor - Grey Panelled Sweatshirt - £389
"I am a keen runner, so I was really excited to bring Satisfy to oki-ni, this season. Satisfy is a brand for both serious and not-so-serious runners –their products are designed, prototyped and tested in their studio in Paris. The technical fabrications used are insane and not one detail is overlooked (The product looks super-slick too)".
Below - Satsify - Black Packable Windbreaker - £305
Damien Paul, Head of Menswear, MATCHESFASHION.COM
"This unique and ground-breaking collaboration between Yohji Yamamoto and adidas has now been running for over a decade, and the product continues to resonate well for our customers. My favourite style for this autumn is the 'Qasa' high top trainer – the detail is minimal and subtle and these will work well with a cropped trouser and sweatshirt".
Y3 - Qasa High-Top Trainers - £260 Buy Now
"OAMC stands for Over All Master Cloth and is new to MATCHESFASHION.COM this season. The collection encompasses the sweet spot between contemporary and sportswear influence and is lifted by a refined finish and attention to detail. I like this navy sweatshirt as it is has a slim silhouette which can work well when worn with smarter trousers, and it is elevated with a detachable feather charm".
OAMC - Feather Charm Crew Neck Sweatshirt - £225 Buy Now
"Another new label for us, Malle is London based and began with the intention of creating superior, British made motorcycle luggage. The collection has now evolved and this pannier shoulder bag is absolutely functional, and is very masculine. In oiled canvas with black bridle leather trim I like that the roll-top closure allows you to expand the size of the bag as you require".
"Italian design house Marni often deals in unexpected proportions and off-kilter silhouettes, which I personally love. These trousers are more refined, and whilst they are cropped, they have a classic, straight cut, with a single pleat at the front. In navy wool-twill they are what I call and investment purchase as they will work both on and off-duty, and will add elegance even to low key weekend dressing".
Marni - Single Pleat Wool-Twill Trousers - £505 Buy Now
"Exclusive to MATCHESFASHION.COM Raey has very subtle, cool handwriting – the sort of pieces that slot into any man’s wardrobe and become firm favourites… I like this oversized bomber for autumn as it nods to sportswear but is in Prince of Wales check, one of the most traditional fabrications in English heritage".
Raey - 1970s Zip Through Houndstooth Checked Jacket £495 Buy Now
Christopher Fisher - Head Buyer at oki-ni
“This suede trucker jacket from Maison Margiela has a beautiful rich texture to it. Demonstrating a workwear-inspired aesthetic whilst nodding to the easy chic of the 70s, it works perfectly with jeans, a classic white T-shirt and a fresh pair of sneakers in the summer and can also be dressed up with one of the season’s printed shirts and tailored trousers for an effortless evening look”.
“Marni's irreverent floral print buzzes with energy and after so many seasons of black and muted tones, this statement style adds a welcome injection of colour to any wardrobe”.
Left - Maison Margiela - Suede Jacket - £1750
Below - Marni - Floral Printed Cotton Shirt - £309
“OAMC draw inspiration from a wide spectrum of sources each season – for SS16, the brand looks to Africa and safari adventuring following a stand-out visit Luke Meier paid to Tanzania in recent years. Technical suiting with breathable perforations and taping is not only practical for temperature regulation but also understatedly stylish”.
Left - OAMC - Jacket - £742
“Souvenir Jackets are a statement piece for SS16 and this one from Valentino is a perfect example. This particular piece has intricate detailed eagle embroidery to the back that can also be seen across other pieces in the collection”.
Left - Valentino - Souvenir Jacket - £1635
“These Stone Island tech swim shorts are woven with a red weft in the fabric which creates an iridescence when caught in the light. Perfect for the beach, home or away”.
Left - Stone Island - Shorts - £95