The silk pyjama shirt has become a fixture in our wardrobes - it was one of the most popular men’s items in the recent Erdem X H&M collaboration - and it was inevitable, in all its louche, open-shirtedness, that we needed something extra to decorate our chests with. Enter the medallion.
Left - Fashion week street style
This look hasn’t been cool since the seventies with the combined stench of Brut aftershave and porn-star taches. But we're peacocking again and this overt masculinity is the reason why it is back. It’s very Burt Reynolds, very Magnum PI and has a musky, hirsute sexiness to it.
Right - Alex Orso - Disc - Gold - £125
I’m loving a silk shirt ATM, see one of my favourites of the season here and you wear it open with confidence. It could be the “Call Me By Your Name” effect, where the medallion necklace is an important signifier within the film - see more Call Me By Your Name style here or it's the effect of guys being more flamboyant and wearing printed silk shirts.
Team with silk trousers and a smile. Have you got the swagger for a medallion?
Left - Black Dakini - Disk Pendant Sterling Silver Necklace - £355 from Matchesfashion.com
Below - Vintage Bruce Weber Versace
Below Right - Steve McQueen
Far Left -Ryan Gosling
Middle - The medallion draws attention to your chest
Left - More McQueen
Left - Tom Selleck being Tom Selleck
Below Left - Call Me By Your Name - the older character shows his influence on the younger one when he starts to copy him and wear the same necklace
Left - Chained & Able - St. Christopher - £22 from ASOS
We’ve all heard about the revival in vinyl over the last few years. The hipster’s music medium of choice, vinyl records are now everywhere from Sainsbury’s to Tesco. Well, the revival continues, but into our wardrobes this time.
Think shiny, think black, think vinyl. There’s something slightly pervy and sexual about it. It is one part Berlin of the 1920s - have you seen Babylon Berlin? it’s very good - one part grungy/graffiti New York of the 80s. It adds a frisson of excitement to your wardrobe and shows your daring side. A walking oil slick, team with coloured lensed sunglasses and flared jeans.
Left - ASOS - Oversized Vinyl Trench Coat - £70
Left - Calvin Klein SS18
Below - 66 North - £670 www.66north.com
Left - Balenciaga - Wobble Leather Jacket - £1795 from matches fashion.com
Left - Topshop - Vinyl Bucket Hat - £16
Below - Moncler - Mancora - £900
When wholesaling multiple brands you’re as strong as the market. You can’t sell what isn’t available. Obvs. Often there is a demand from your customers with nobody fulfilling the supply.
I’ve spoken to buyers at large designer websites, in the past, who have said that many brands have forgotten about the basics and instead only offer key, statement pieces of the season. Tiger, anybody?!
Left - RAEY - AW17
They’ve picked up lesser known brands to fill these gaps - sometimes a guy just wants a plain white shirt without a snake on it - but, ultimately, they know what they need and often the only way to find it is to create your own “house” label.
Matchesfashion.com launched “Raey” a few years ago and, Mr Porter is launching a “Mr P” own label, today. Own labels used to be looked down upon as the lower/entry end of the retailer’s offering, but, now, they are offering something you can’t get from the other brands or give the retailers some consistency and reliability, whether that be black trousers, simple grey v-necks, or something more directional like Sta-press denim.
There’s obviously a demand. Since its inception, in 2015, Raey, matchesfashion.com's in-house brand, has seen 85% growth year-on-year with strong growth across knits and jersey, in particular. A standalone store opened in April 2017 in Notting Hill, in a former franchise store owned by matchesfashion.com.
According to the blurb, the creation of MR PORTER’s “MR P.” brand has been informed by seven years' of customer insight - more than 600,000 shoppers to date - and the invaluable feedback and shopping patterns they’ve observed since launching in February 2011.
The MR P. launch collection has 53 items across ready-to-wear, including 24 “Essential" styles, available year-round, and 29 seasonal styles within the debut capsule. The majority of the collection is made in Italy, with select items made in Portugal, and the denim in Japan. Pricing ranges from £55 for the core T-shirts, through to £875 for the capsule’s leather aviator jacket.
Right - MR P. - the new own label by MRPORTER
The chosen muse for this launch capsule is 20th-century British painter and portraitist Lucian Freud, during his prime in 1950s London.
“At MR PORTER, we are – first and foremost – product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of MR P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and MR P. is ultimately the result of that: smart details, easy pieces and enduring style.” says Toby Bateman, Managing Director, MR PORTER.
The second limited-edition MR P. capsule will launch in February, followed by a third in April. MR P. will introduce shoes and accessories for AW18.
This is a case of these retailers trying to fill the gaps and offer pieces that are consistently available. As these businesses get bigger and bigger then can afford to offer more and also a point of difference that makes them a destination rather than just another retail site selling the same designers.
It’s also important to note that wholesale is so difficult, now, that many brands are moving away from it or closing altogether. Smaller brands can’t afford to tie all their money up in stock, which they won’t get money from until the end of the season or, could, at worst, be sent back to them. This cashflow problem is what has killed off many small brands and also deters many from the wholesale model.
Plus, many people are happy with affordable basics so look to designers for something different or recognisable which has driven designers to only offer these styles. Matchesfashion.com and MRPORTER are so big now they can offer these own-label collections. What they have to remember is, these “Essentials” are the workhorses of a man’s wardrobe and as such need to be good quality in order to satisfy the customer.
Left - Unbranded "Essentials" mixed with a few capsule pieces is part of the new MR P. ethos
This green gets me every-single-time. The shape of this is pure Italian Mod knitwear. The floppy pointed collar and the ribbed diamond knit pattern will look great on its own, buttoned up, or over a T-shirt or shirt.
Expensive, yes, but you can wear this instead of a jacket until the weather gets too cold.
Left & Below - Prada - Point Collar Ribbed Knit Wool Cardigan - £560 from Matchesfashion.com
Damien Paul, Head of Menswear, MATCHESFASHION.COM
“High concept streetwear label Cottweiler specialises in covetable sportswear pieces crafted from lightweight technical fabrics. This dark green track jacket with contrasting black and grape panels is the ultimate athleisure statement.”
Left - Cottweiler - Contrast-Panel Track Jacket - £406
“Stella McCartney’s burgeoning menswear offering has gone from strength to strength since its debut last season. For Autumn Winter 17, its knitwear that is a real highlight – this yellow sweater is loop-knitted for a tactile finish and fits to an oversized, relaxed shape – a key trend in knitwear for Autumn Winter 2017.”
Right - Stella McCartney - Crew-Neck Loop-Knit Sweater - £585
“For Autumn Winter 17, Brunello Cucinelli have capitalised on the corduroy trend led, most notably, by Prada. This tobacco-brown pair are impeccably crafted with refined sartorial detailing complete with front and back leg creases – a house-typical tailoring feature.”
Left - Brunello Cucinelli - Slim-Leg Corduroy Trousers - £530
“An unlikely trend to make a comeback is the 90’s belt bag – traditionally worn around the waist the latest iterations are designed to be worn ‘cross body’ front or back. This version by Porter-Yoshida & Co combines Japanese functionality with its multiple internal zip pockets with a refined minimal style on the exterior.”
Right - Porter-Yoshida & Co - Beat Cotton-Canvas Belt Bag - £210
"MATCHESFASHION.COM have partnered with LANVIN to launch a 10 piece exclusive collection for Autumn Winter 17. My pick is this contrast tartan and check long sleeve shirt – the ‘collage’ effect of the two clashing prints is a key tailoring trend this season - making this luxe version the perfect statement piece.”
Below - Lanvin - Contrast-Sleeve Checked Brushed-Cotton Shirt - £495
The sun comes out and it’s time to get excited about wafting around. These are perfect in a Jaipur temple kinda way. It's the ochre-brown colour and faded print that makes these wearable and more relaxed than the more formal type of patterned men's trousers we've seen over the last few years.
You could easily pull these over a pair of swim shorts after a day at the beach or pool. Just make sure your surroundings look as good.
Left & Below - Etro - Gazebo Tree-Print Linen Trousers - £305 from Matchesfashion.com
Pronounced ‘Loh-wev-eh’, Loewe, is Spain's premier luxury label. Designed by Northern Irish designer, JW Anderson, it is producing some of the most directional and top quality menswear ATM.
This season was inspired by the beach: shells, rope and boats decorated tops, jackets and accessories. Gold leaf on denim brings to mind the warmth of a summer sunset. This shell tote is stunning and a real standout piece. Who said life was a beach?!
Credits - Clothes - Loewe from Matchesfashion.com, Bag - Loewe from Matchesfashion.com, Trainers - Tim Little X Grenson, Fragrance - Bentley Momentum, Cooling Balancing Oil Concentrate - Aveda
Shot by Robin Forster on Olympus PEN
Video & more images below
It all started with Raf Simons with his AW16 collection and, now, it’s the knitwear neckline du jour. The quintessentially British cricket jumper has been grunged up and distressed and become less gentleman's summer sport and more urban and edgy thanks to designers such as Alessandro Michele at Gucci. Brands such as Stella McCartney and Kent & Curwen have all done their interpretation of the cricket V and there's plenty of mileage in this style as many brands such as the Spanish knitwear brand, Sweaterhouse, is showing them for AW17. If you don't want to pay designer prices then pop to your local sports store, university or school shop and buy the largest size they have.
Left - Raf Simons AW16
Left - AMI - £225 - matchesfashion.com
Below - Prada SS17
Left - Stella McCartney - £570 MRPORTER.COM
Left - Gucci - £560 - MRPORTER.COM
Below - Kent & Curwen - £495 - MRPORTER.COM
Left - Raf Simons AW16
Left - Smart Turnout - £149
Below - Cambridge University - Magdalene College Cricket Sweater - Ryder & Amies - £110
It’s hard and premature to judge a brand on their first collection. It takes around 2 or 3, ideally, to be able to assess properly and get a median point of view or an idea on whether you like it or not and want to commit, i.e. buy. The fashion set usually rush to rave, if it's good, or sit back, offer non-committal politeness and hope they advertise, if it isn't.
Far Left - Stella McCartney swallow print shirt - £485, Left - Twisting her melons! Chloe, circa Spring 2001, when Stella McCartney was the chief designer
I, unfortunately, couldn’t make the launch of Stella McCartney’s new menswear collection, so I’m judging on the SS17 lookbook and the couple of pieces they had at the recent matchesfashion.com press day.
Stella McCartney is a feminine label and because I’ve known this has been coming for a while, I’ve got my head around that being in the neck of the garment.
If you had asked me a few months ago what this was going to look like, I would have said something like Roland Mouret’s now defunct Mr. men’s collection: all dark, navy suits, safe and quality basics modelled on Stella's very stylish husband, Alasdhair Willis, who is in charge at Hunter.
Surprisingly, it’s a big collection that isn’t playing safe and is offering something for ‘members’ and ‘non-members’. It's just the entrance fee that many may have a problem with!
It’s expensive, which makes sense because of the womenswear positioning. Is the target customer the male to the female customer or the partner of the female Stella customer? If he's the male equivalent, he'll want to buy his own clothes. If he's the partner, you'd be a confident woman taking quite a risk taking this lot home. Zipper trousers, anybody?!
What we have is something that looks like West London’s version of East London. It's all a bit 'popping out for a pint of milk and a packet of fags on Primrose Hill', which is Stella McCartney's set. When I saw the swallow shirt, pictured, it brought to mind one of Stella McCartney's Chloe tops with bananas on from her time at the French fashion house.
It's a tough time to launch menswear. Many well established brands are finding it difficult to shift fashion at these prices. It needs to be the best or special, or both. Kering, McCartney's parent company, obviously want her to expand. First kid's, now men's.
This could falter by falling in the gap between not being fashion enough for those who want serious, standout pieces and not being wearable enough for those men with deep enough pockets to afford it. Let's see how this develops.
You can pre-order the SS17 collection now.
Left - Stella McCartney - Bonded technical trench coat - £1605
Right - Will you join Stella McCartney's menswear club?
Right - The kind of bag most brands giveaway for free. Yours for £290 - Stella McCartney - Tomorrow Print Backpack
Below - Stella recreated the famous Beatles crossing at Abbey Road, London for the launch of her new men's collection. Grooming by Aveda
Since its inception, e-commerce has been a difficult nut to crack. When it was growing fast and taking market share, from offline, it was easy to justify spending vast sums laying the foundations for something that you will reap the benefit of later on.
Today, the luxury market is contracting, so trying to grow, whether offline or online, is particular hard, at this moment in time, especially when you're not in control of the choice of products.
Luxury fashion was slow to get fully behind e-commerce and only now are the brands giving it the attention and respect it deserves. The reasons for the change being companies like Net-a-porter and matchesfashion.com having pioneered this area and shown the riches to be made and also being able to communicate with a future consumer and grow a direct database.
Publishing house, Condé Nast, has just launched its e-commerce offering in the form of style.com This has been coming for the past couple of years and has been put back and put back and then, it surprised me, two weeks ago, by appearing on my Twitter timeline. A reported £75 million has been spent - The Times - and with over 100 employees - The FT - this is a big commitment.
There’s always room for something different/good or both, in any form of retail and the idea to combine trusted editorial with shopping is a good one, especially in a tastemaker environment like this. It makes sense.
Unfortunately, the launch site looks nothing different from a luxury site from 10 years ago. The choice is limited and being run on affiliates - which means they earn a commission on each sale - all the items are distributed from various sellers at different costs in different locations. It’s going to be a nightmare for Condé Nast to deal with returns. They want the money, but don’t want to get their hands dirty. Don't we all?!
The biggest surprise is, where is all the editorial? People have tried shoppable magazines before, they don’t work. That’s fine. But, use the budget and teams of Vogue and GQ and give me the best of the season’s images and shoots and if there’s only one shoppable product, then so be it. It’s the magic that people buy into. It’s the world that these magazines live in.
It feels as though the editors aren’t playing ball and have washed their hands of it. It probably doesn't help that style.com is based in Camden and the magazines are over in Hanover Square.
After the delayed launch, the launch now feels rushed. I think they would have been better off keeping style.com as it was - runway reports and party pictures - to keep the traffic up and instead, now, they have to cannibalise digital advertising, which is hard to generate money from at the best of times, in order to push shoppers over to the site from the magazines' individual websites.
It launched with free shipping on orders over £350, very generous! Now, it’s free shipping and returns on all orders. Clearly taking some feedback. (Mr Porter had the same issue when it launched). It has only launched in the UK, atm, and there is nothing on there you can’t get anywhere else. It's interesting too that Condé Nast invested in FarFetch.com, another high-fashion portal, and is, now, technically a competitor. Maybe the two will merge?
I think style.com is too little, too late. They’ll spend the next 18 months finding out that this business model is particularly hard to make money from, while blowing millions and millions of pounds. They'll be lucky is they ever make a profit. This could be the Ocado of fashion! In hindsight, it would have been better to have had a chat with Natalie Massenet about 15 years ago.