Milan gave us handbags, more shiny coats and reasons to look like a tourist. Here goes AW18:
Ooooo, look at you! Bags have been getting smaller, so we may as well call a spade a spade.
From Left - Fendi, Palm Angels, Prada
The future is wipe clean and the quicker you get your head around this, the better.
From Left - Gucci, Fendi, Prada, Versace
Below - Both Moschino
Like a walking 70s airline logo.
Below - Both Fendi
This could be one of my favourite trends of the season. Not blurred lines, but distorted ones.
Above From Left - Fendi, Ermanno Scervino, Marni, Moschino
The new caping.
Left - Gucci
Nothing wrong with looking like a tourist in AW18. The worst the better. Just don't look up!
Below - Fendi, Prada, Prada
Any blanket looking design cut into a coat or simply just thrown over your shoulders.
From Left - Fendi, Gucci, No.21, Marni
Below - Marni
What did Oscar say about resisting temptation? Dress like you haven't.
Below From Left - Gucci, Dolce & Gabbana, Dolce & Gabbana
This is part normcore, part 80s, part 90s, part...
Fear & Loathing lenses. I wore these all last Summer and they ain't going anywhere.
Below Both - Dolce & Gabbana
We’ve all been there: you get back from the shops and they’ve left the security tag on. The alarms never went off and you’re left with a veal-coloured piece of plastic visibly hanging from your prized purchase. You’ve now got the task to remove it without creating a giant hole in the cloth, or, annoyingly, having to venture back to the shops to have it taken off.
Worry no more, as it’s actually a style statement now. Thanks to South London’s cheeky Oiboy label and LA’s Palm Angels, those security tags are the new must-have.
Wear it with pride and channel your inner Winona Ryder even though you’ve paid for it. Just be wary of those suspicious looking security cards and let’s just hope you don’t get a crescendo of alarms everytime you visit the shops.
Far Left - Palm Angels AW18
Left - Oiboy - 'Stolen Goods' Sweatshirt - £45
Below From Left - Oiboy - 'Stolen Goods' Cap - £25, Oiboy branded security tags
Not all logos are created equal and one that is hot one minute, can quickly, for various reasons, become fashion deadly nightshade. Fashion goes through waves of logomania and then decides it's over, done that and goes subtle and that usually lasts about two minutes with most brands when they see sales falling.
Anyway, the hot logo for AW17 and SS18 is the full name running diagonally across. Think of a branded piece of tissue paper and you get the idea.
When Balenciaga relaunched under new designer Demna Gvasalia the website was given a tasteful tasteless makeover with the name 'Balenciaga Paris' running diagonally across. It then made its way onto clothes and accessories.
I'm not sure how long this is going to last, but, right now, it's cool.
Far Left - Bally SS18
Left - Palm Angels SS18
Below - Balenciaga SS18
Left - MSGM SS18
Below - Balenciaga - Intarsia Wool-Blend Scarf - £365 from MRPORTER.COM