There’s something very millennial, and also sexy, about pink pants. We’ve not had a pair of desirable hipster Y-fronts since American Apparel closed its doors.
Left & Below Left - Boy Smells Men’s Blush Brief - $25
Boy Smells from LA, known for their candles, has expanded with intimate apparel called ‘Unmentionables’. All styles are made in Peru out of premium Pima cotton. For colour, Boy Smells has chosen to further expand the brand’s signature pink with other neo-naturalistic tones: bone, buff, bare, and blush.
On the other side of the Atlantic, Ron Dorff, the Franco/Swedish basics brand, has a pair of pink Y-fronts that will make everybody wink. Think pink for that underwear drawer refresh.
Below Right & Bottom - Ron Dorff - Y-Front Briefs - £28
If Helmut Lang and American Apparel had a lovechild, you’d probably end up with RON DORFF. Born out of the partnership of Jérôme Touron, a Frenchman, and Claus Lindorff, a Swede, RON DORFF is a simple combination of their two last names. Aligning Swedish functionality with classic French elegance, RON DORFF is a new idea of sportswear.
Left - SS16 - VELO LOVE developed together with Lorenzo Martone of MARTONE CYCLING COMPANY OF NY
Basically, it’s basics with a few slogans in a simple typeface and we can never get enough of these post hipster labels.
Offering sweatshirts, hoodies, swimwear, joggers, underwear, accessories and skincare, RON DORFF slogan is DISCIPLINE IS NOT A DIRTY WORD.
RON DORFF constantly collaborates with other designers and together offer exclusive limited editions such as the ‘Innocent Summer Pleasures’ series developed in collaboration with the Swedish graphic artist Johan Oxe and the ûber-light but practical city bike VELO LOVE developed together with Lorenzo Martone of MARTONE CYCLING COMPANY OF NY.
Left - RON DORFF's skincare line is made in Sweden
RON DORFF line of bodycare products is 100% made in Sweden and developed in partnership with Sweden’s most respected skincare brand, FACE Stockholm. The collection includes a shower gel, body scrub, tonifying shampoo and Swedish Massage Oil. The list of ingredients is brief, free of parabens and mineral oils, enriched by active botanicals harvested north of the Arctic Circle. The series also includes an exclusive, scented Swedish Massage candle made in Grasse, France.
Right - The majority of RON DORFF items are unbranded, but come into the slightly pricier bracket for men's basics
They have a Paris flagship store and plan a second in London at the end of this year.