TheChicGeek took a trip to sunny Marrakech to see the new YSL Museum - read more here - while there, he thought it rude not to show you one of the big trends of the 2018 season - Vertical Stripes.
Think 'stylish deckchair', designers such as Marni, Balmain, Etudes, Haider Ackermann, Paul Smith, Cerruti 1881 and Ami all did their vertical variations on the trend.
With the Jardin Marjorelle as the backdrop, bold vertical stripes are not only a statement, but they elongate the wearer. Don't be scared, you can clash them, as seen here, just make sure they're wide and colourful.
This is perfect for holiday wardrobes in both shorts and T-shirts, as well as shirts and trousers, as seen here on TheChicGeek.
Credits - Trousers - Pretty Green, Shirt - ASOS - T-Shirt - Topman X Stranger Things, Bumbag - Eastpak, Watch - Swatch, Shoes - Dune London, Sunglasses - Vintage Gucci
See more SS18 Menswear Trends - here
TheChicGeek was a guest at Le Palais Paysan around 25 minutes from central Marrakech by car with stunning views of the Atlas Mountains and surrounding countryside. See more here
This is so ChicGeek. I saw this shirt at Pitti Uomo in January. While it was a little bit nippy for silk in Florence, it didn’t get above zero, this dreamy Ossie Clark style shirt stood out on the Pretty Green stand. Women have for so long enjoyed Celia Birtwell’s - Ossie’s former wife - prints on his vintage dresses and this printed shirt is pure 70s Ossie Clark, especially in silk.
This is romantic menswear. The menswear of front men, rock stars and part of the new decorated trend in menswear. Crafted from smooth silk, it’s not going to be cheap, and patterned with hand painted florals, it is cut in a slim fit and detailed with lustrous mother-of-pearl buttons. This is definitely an open-neck-letting-it-all-hang-out-type shirt.
It’s yet to hit Pretty Green online and in-store. I’m waiting with bated breath.
News just in, it's a bargain £130.
Maybe somewhat lost in translation, ‘Relax Baby Be Cool’ is a fashion label from and made in Estonia.
This shirt, from them, is covered in Sidomukti batik motifs, characteristically bamboo, usually in a combination of black and blue. The design symbolises the inner and outer tranquility of the wearer and was mostly used in traditional ceremonies or official events in the area of Magetan in Indonesia.
The orange piping to highlight the placket is a nice touch, while the black adds a dressy formality which would look good with a pair of black trousers. Roll the sleeves to make it feel more relaxed as this is more than a holiday shirt.
Left & Below - Relax Baby Be Cool - Men’s Long Sleeve Button Up - £110
We never think of the shirt on holiday until the evening. A T-shirt or vest is normally the first thing you think about when pairing with swim shorts or shorts and long sleeves just seem too much. But, taking our cue from the Beatles on holiday in Tenerife, it’s time to think about a slouchy shirt on the sand.
Left - Follow Paul & George's lead
Long and oversized, this shirt is worn loose and relaxed and especially suits the mood of being on the beach and stylishly covering up. I guess those pale boys from Liverpool weren’t used to the sun, had a limited beach wardrobe, and needed something to cover themselves up, yet it works.
Left - Marni SS18
Sun-bleached, it looks good over short-shorts and worn unbuttoned with the sleeves open. In fashion terms, this long cotton shirt is appearing everywhere and it’s only a matter of time before you get one.
Left - Appletrees - All Over The World Superfine Poplin White - €425 An independent Swedish brand with various lengths and styles of shirts
Left - ASOS Slim Shirt With Stretch In Super Longline - £22
Below - Raf Simons wearing one of his own designs
Left - More of the Beatles in Tenerife