Hims is a new American ‘ personal wellness’ brand entering the UK market. ’You should look and feel your best all the time. Men now have easier access to the care they need - because men trust hims with the things they find hard to talk about.’ or so the company blurb says. The Founder and CEO is Andrew Dudum who is a serial backer of start-ups.
TheChicGeek says, “Hims is more than a grooming brand, and goes deep into the wellness area for men. Covering hair, skin, mouth, sex and health, hims is trying to broaden the grooming scope and make these new areas cuddly and sexy. The branding is great. The phallic images of the flaccid cacti feels more like a premonition when you get to my age… (On that note, they could make the information on the bottles a little bit bigger for those us actually losing our hair and of that age).
I tried the ‘dht shampoo’, ‘morning glow serum’ and ‘immunity’ supplements, all achingly cool lower case. It’s a very Helvetica type brand, - it looks a bit like an underwear brand - but I like its modern approach and tone. It’s an open platform and makes more sensitive subjects feel just as easy and fixable as buying a new moisturiser.
Hims offers erectile dysfunction and hair loss treatments, but you have to go through a consultation and an online doctor will prescribe these. The company works with a large network of doctors to prescribe Finasteride - a proven-to-work hairloss treatment - and Sildenafil - the active ingredient in Viagra - through their website - customers will be assessed by an online consultation with one of the team. If they pass the assessment (in the US an average around 10% of patients are refused), an online prescription will be drawn up by a pharmacist and mailed in a discreet manila envelope. There is a huge emphasis on aftercare and customers will be able to follow up with the same doctor to monitor use.
As for the more traditional products I tried: the blue shampoo blocks DHT to help prevent hair-loss, the serum focuses on vitamin C for its collagen benefits and cute gummy bear shaped supplements support a healthy immune system. I have tried ‘Beauty Candy’ before. (Not quite a replacement for Haribo!)
These are all fairly long term products and need a longer of period of time if you’re going to see and assess any benefits. I did want a bit more ‘glow’ from the serum though.
Hims feels like an inclusive brand rather than one trying to rinse people’s insecurities. I just kinda wish they sold the penis cacti too!”
Because the non-prescription products haven’t launched in the UK yet, they haven’t released prices, but looking at the American website they look pretty keenly priced. The prescription products are: Hair Loss (Finasteride): £35 for a month’s treatment, Sildenafil (50 mg pill): £33 for 8 pills or a months supply. There is also a £10 consultation fee on top - www.forhims.co.uk
Disclosure - The products were gifted by Hims to review